Emilio Pucci x Acqua di Parma

In a year of great resilience, two Italian Maisons, Emilio Pucci and Acqua di Parma, brighten up the holiday season with a new collection that celebrates life, love and joy. United by the common values of traditional workmanship, a joyous spirit and a passion for beauty, they come together to support the Rewrite the Future campaign from Save the Children, the international organisation which has been working for 100 years to save children at risk and guarantee their future, against a background of challenging social conditions and a lack of educational facilities.

Holiday 2021 Magnolia Nobile Gift Set – CHF 247.00

Emilio Pucci is a company that specialises in combining essential design with the joy of colour. The company founder created a rich universe of prints and an unmistakeable style, for which he was awarded the accolade of The Prince of Prints. This collaboration between the two companies expresses the perfect harmony between this joyful style of the fashion house and the radiance of Acqua di Parma.

Holiday 2021 Barbiere The Daily Ritual – CHF 134.00

The Vortici print, inspired by an Emilio Pucci archive theme, is presented in Parma yellow for the Holiday Season, and reinterpreted in a harmonious movement of light and colour. It’s a swirl of positivity and the joy of living which takes us on a journey into the universes of Italian beauty, from sophisticated urban architecture to splendid floral gardens and the Mediterranean coast, bring a sensation of freedom and confidence in its wake.

My favorite: The Holiday 2021 Advent Calendar will be available for CHF 595.00.

The Emilio Pucci x Acqua di Parma Collection will be available from October in the Boutiques and e commerce outlets of both companies, as well as through the retail and wholesale channels.

LoL, Sandra

Holiday 2021 Fico di Amalfi Gift Set – CHF 122.00

Holiday 2021 Essenza Gift Set – CHF 187.00

Holiday 2021 Notte di Stelle Diffusor – CHF 121.00 (180ml) and CHF 249.00 (500ml)

Photos: © Emilio Pucci / Acqua di Parma
DISCLOSURE: This post is NOT sponsored.

Body Oils To Love

Enhance your skin with the sheen of good hydration. Here are four body oils that I absolutely adore. Some of them even work well for your hair and face. Forget the greasy oils of years past: the new age of luxury products is here, which means you can douse yourself in ultra-sumptuous floral scented or sparkling goodies that leave your limbs gleaming without any unfortunate residue or stickiness.

HUILE PRODIGIEUSE NÉROLI by NUXE

Nourish your glow. Discover this iconic multi-purpose organic certified dry oil, which leaves your skin nourished, smoothed and beautified; and the hair shiny and moisturized. This summer, its soothing fragrance with notes of Neroli brings calm and serenity. It has a proven antioxidant effectiveness and helps reduce the appearance of stretch marks.

GOLD LUST ALL OVER OILicon by ORIBE

Replenish and restore with a curated blend of 17 intensely nourishing and protective natural oils. Rich in antioxidants and essential fatty acids, this luminous beauty elixir nourishes, protects and locks in moisture from head to toe. Designed to hydrate and soften hair, body, face and décolleté. May also be used as a deep treatment for hair overnight or a conditioning beard oil. Regardless of where it’s used, this fast-absorbing oil is sure to leave behind an all-day radiant glow.

PEONIA NOBILE SHIMMERING OIL by ACQUA DI PARMA

A shimmering veil dresses the body leaving it sparkling, silky and sensually scented with the vivacious notes of Peonia Nobile. A special blend with unique oils combined to enhance skin’s radiance and leave it hydrated and perfectly soft. The formula is enriched with Jojoba Oil, with emollient properties and Pomegranate Seed Oil and Shea Butter, both with conditioning action. Different size multi-reflective sparkles ensure the long lasting shimmering effect. This product should only be used on your body.

SOLEIL BLANC SHIMMERING BODY OILicon by TOM FORD BEAUTY

Not only does this oil capture the aromatic essence of a tropical island, it also leaves skin bronzed and glistening as if it was actually kissed by the sun. Quick-drying and lightweight, this silky formula is infused with luminous golden shimmer and boosts nourishment without feeling greasy or sticky. Smooth it over your décolletage, shoulders and arms for irresistible radiance.

Happy Holidays!

LoL, Sandra

Photos: © Sandra Bauknecht
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise.

Celebrating Summer with Acqua di Parma

Capri, Ischia, the beautiful Amalfi Coast, I adore those places and enjoyed the past days there. Everything there smells like summer, from the slices of lemon to the salty skin after sea-bathing, from the beautiful flowers around every corner to the solar-soaked elements. There really is nothing like summer days, where time seems to stop, and the world moves slowly, all under the nourishing warmth of the sun. Therefore I love ACQUA DI PARMA’s BLU MEDITERRANEO collection. Those novel fragrances evoke the charm of the Italian Mediterranean and you can immerse yourself in this beautiful energy, even after you are back home.

Recently, I was invited by ACQUA DI PARMA to celebrate summer at Brera restaurant in Zurich. Along the beautiful scents, we enjoyed great food and cocktails that were inspired by the ingredients of each fragrance. Enjoy those beautifully fresh and buoyant fragrances to make your summer days halcyon.

ARANCIA DI CAPRI
Discover the relaxing and bright fruity fragrance Arancia di Capri encapsulating the signature scents of orange, mandarin, and lemon of Capri.

Top Notes: Italian Sweet Orange, Italian Mandarin, Italian Lemon
Heart Notes: Petit Grain, Cardamom
Base Notes: Caramel, Musk

FICO DI AMALFI
Fico di Amalfi by Acqua di Parma offers a revitalising scent that continuously surprises just like the spectacular view of the Amalfi coast.

Top Notes: Italian Lemon, Italian Bergamot, Grapefruit
Heart Notes: Fig Nectar, Pink Pepper, Jasmine Petals
Base Notes: Fig Wood, Cedarwood, Benzoin

MIRTO DI PANAREA

Mirto di Panarea will enchant you with its uplifting fragrance, bringing a sense of renewal to your soul.

Top Notes: Myrtle, Basil, Italian Lemon, Italian Bergamot
Heart Notes: Marine Breeze, Jasmine Absolute, Damask Rose Absolute
Base Notes: Lentisc Ansolute, Juniper, Virginian Cedarwood, Amber

BERGAMOTTO DI CALABRIA

With Bergamotto di Calabria, Acqua di Parma created an enchanting eau de toilette celebrating the majestic Calabria and its golden Bergamot fruit.

Top Notes: Calabrian Bergamot DOP, Citron
Heart Notes: Cedarwood, Red Ginger
Base Notes: Vetiver, Benzoin, Musk

My favorite ACQUA DI PARMA BLU MEDITERRANEO scent was not included in the menu, but I absolutely suggest you try this yummy gourmand fragrance when you get a chance.

MANDORLO DI SICILIA
Acqua di Parma has created an eau de toilette spray with a caressingly soft scent evoking the sweet memories of a Sicilian way of life: Blu Mediterraneo Mandorlo di Sicilia.

Top Notes: Star Anise, Italian Bergamot, Italian Orange
Heart Notes: Green Almonds, Ylang Ylang
Base Notes: Madagascar Vanilla , Lebanese Cedarwood, Tolu Balsam, Musk

Wishing you a lovely weekend with lots of sunny moments!

LoL, Sandra

iconPhotos: © David Biedert Photography and © Sandra Bauknecht
#vibrantlyalive

Acqua di Parma x FILA

On the occasion of its 110th anniversary, FILA celebrates its Italian heritage and its innovative spirit rooted in tradition, by partnering with icons of Italian excellence and embarking on a journey that highlights the spirit of Italian culture through unprecedented dialogues and unexpected collaborations. The spirit of Italy is reflected in the art of wellbeing, where meticulously made objects define an all encompassing lifestyle.

The Italian journey for FILA begins with a collaboration with ACQUA DI PARMA, a symbol of the Italian Arte di Vivere, the unique and vibrant mix of all that is loved about Italy – its nature, culture, and art. With a heritage almost as longstanding as FILA, ACQUA DI PARMA has been a symbol of Italian excellence, craftsmanship and style since 1916 when Carlo Magnani created Colonia, a personal fragrance destined for timeless success. Synonymous with the most sophisticated Italian style, ACQUA DI PARMA today is a leading player in the international luxury landscape, a Maison that draws on tradition to reinterpret it, while innovating and evolving, exactly like FILA.

Modernity, ease, dynamism, and a love for the vibrancy of the sun and open-air landscapes drenched in golden rays define both FILA and ACQUA DI PARMA, purveyors of a luminous Italian lifestyle. The collaboration happens en plein air, in the Mediterranean, and takes the shape of 1,100 numbered, limited-edition sets, presented in ACQUA DI PARMA’s signature sunny yellow and marked with vertical stripes in FILA’s iconic red and navy hues.

Inside, the two worlds are merged together as Blu Mediterraneo Arancia di Capri meets a terry-lined tyvek windbreaker, a replica of FILA’s iconic Aqua style from 1976, where a dash of turquoise and white was added to the blue that was signature for sailing, becoming a sportswear staple for boating. The journey begins by immersing in the scent and putting on the jacket, into the sunniest Italian fantasy, charging ahead with the feeling of being alive in a boost of energy and positivity.

ACQUA DI PARMA x FILA 110th Anniversary sets are exclusively available on acquadiparma.com and FILA.com.

FILA and ACQUA DI PARMA, two Italian icons, meet under the Mediterranean light to celebrate over a century of vibrant life. Grab this limited edition collab between FILA and ACQUA DI PARMA while you still can!

LoL, Sandra


Photos: ©
Rian Davidson / Sandra Bauknecht
DISCLOSURE: This post is sponsored.
#aquadiparma #fila #fila110 #filaglobal #italianicons
@acquadiparma_official @fila_global

Personalize Your Acqua di Parma Gift

Are you looking for a great gift idea or a self-treat? Here is an idea. Why not decorate a beautiful scented candle with a personalized calligraphy. This Saturday, May 29, there will be a calligraphy activity at the Acqua di Parma Jelmoli stand, where you can make your product truly unique.

Surprise someone with a flower bouquet (I can recommend Tom Flowers for delivery in Switzerland) and a personalized Blu Mediterraneo scented candle. Entice your senses and immerse in golden moments under the sun with the unmistakable spirit of Blu Mediterraneo.

If you cannot make it on Saturday, get yourself a waterproof pen and start decorating it yourself. I am sure that you will make someone very happy!

LoL, Sandra

Photos: © Sandra Bauknecht
#aquadiparma #tomflowers #vibrantlyalive #blumediterraneo #jelmoli

Blu Mediterraneo by La DoubleJ

Wherever you are, ragazze, Acqua di Parma‘s evocative scents of summer will put you in a blissed-out state of mind before you know it. And they come covered in LA DOUBLEJicon‘s vibration-raising prints (naturally!). In other words, you’ll smell as good as your bathroom looks and your mood? Boosted, babe.

The collaboration is the first between La DoubleJ and Acqua di Parma, but the brands shared interest in the visual, olfactory, or tactical richness of the Italian landscape make them natural partners. Street-style star, journalist and contributing editor at Harper’s Bazaar and Wallpaper* magazines JJ Martin launched La DoubleJ in 2015, initially as a platform to sell her collection of vintage clothing. Soon, she began to create ready-to-wear pieces, working with top Italian textile manufacturers, such as Mantero, to use reissued vintage prints from their archives. More recently, the Milan-based brand has expanded to include homeware, collaborating with expert makers such as Mascioni and Bitossi Home to create patterned linens, porcelain plates and bold tableware.

Through the partnership with Acqua di Parma, La DoubleJ offers 100% Made in Italy terry-cloth towels and sun-burst bathing suits, to an exquisite range of products scented with Arancia di Capri, Bergamotto di Calabria, Fico di Amalfi and Mirto di Panarea, it is an ode to all the soul-satisfying colours and home-grown aromatic delights that Italy has to offer; created and crafted to be enjoyed this summer and for many summers to come.

Great news is that you can also enjoy this pure Italian style during your next summer holidays at the Alpemare Beach Resort in Forte dei Marmi as the Maison symbolising the most refined Italian style and the Brand created by JJ Martin dress up the Bocelli family’s bathing establishment on the elegant beachfront at Forte dei Marmi with the Blu Mediterraneo by La DoubleJ capsule collection.

The wonderful view of the Apuan Alps and the Mediterranean scents of the pine forest on one
of the most evocative stretches of the Forte dei Marmi beachfront, together with contemporary
works of art set out in various spaces, make Alpemare a veritable jewel of beauty and well-being.
Andrea Bocelli himself, the great tenor and Italian singer who is famous throughout the world,
often treats himself to relaxing breaks and even performs here.

The elegant tents that welcome guests on the Alpemare beachfront are even more radiant, with beach towels and cushions from the capsule Collection. The Confetti Blu print, designed by La DoubleJ in blue and yellow tones, creates a bright Mediterranean atmosphere for an unforgettable summer.

In all relaxation areas and collective spaces, from Alpemare’s garden to its exclusive restaurant, Arancia di Capri candles give off the light and effervescent scent of one of the most popular Blu
Mediterraneo fragrances.

The cabins, maintained by Alpemare in their original form, come complete with Arancia di Capri
amenities from the Acqua di Parma hotel line to enhance the resort’s refined harmony for a truly Italian holiday.

LoL, Sandra

Photos: © Acqua di Parmaicon

The Ultimate Advent Calendars

There are advent calendars and then there those supersized, super-luxe advent calendars, full of the best in makeup, hair and skincare or even filled with surprises for intimate pleasures. It’s what self-gifting was made for…

Consider them the ultimate, carefully curated «best of» – and everything you need to take you through the holiday season. Click on the highlighted description to find out more… I personally love the small sized products as they are great for travelling.

LoL, Sandra

The Harrods Beauty Advent Calendar by Harrods
Housed in a beautiful navy blue coffret which will serve as a keepsake for years to come, it’s packed to the rafters with twenty five miniature and full size favourites from the famous Harrods Beauty Halls.

icon25 Days of Beauty Advent Calendar by Net-à-Porter Beauty
Counting down 25 days, its drawers are packed with a slew of goodies picked especially by Net-à-Porter’s team of Beauty Buyers.

iconGlittering Galaxy of Makeup Magic Advent Calendar by Charlotte Tilbury
 Filled with hero products to get you through the party season and beyond.

10 Day Balmain Advent Calendar by Balmain Hair Couture
Balmain Paris Hair Couture brings back the joy of opening advent calendars with this grown-up version featuring 10 haircare products.

icon 12 Days of Red Carpet Advent Calendar by Rodial
This round-up of miniatures will ensure your skin is looking refreshed and radiant in time for the big day.

Beauty Advent Calendar by Acqua di Parma
Featuring a miniature version of the signature scent Colonia, it also includes Blu Mediterraneo, Le Nobili and Signature of the Sun miniatures.
iconicon

12 Days of Glowing Renewalicon by La Mer (coming soon)
Featuring 12 mini La Mer products from the popular Renewal Oil and Treatment Lotion to two 15ml mini moisturisers in the Soft Cream and original Creme de la Mer Moisturising Cream.
In Switzerland available from October 21, 2019 for CHF 440.

icon

Townhouse advent calendar by Jo Malone London (coming soon)
As always, the calendar is filled to the brim with sweet-smelling products, with 24 doors containing small vials of perfume (9ml), candles and body lotion.
In Switzerland available from October 28, 2019 for CHF 490.

Deluxe Advent Calendar by Amorana
In Switzerland available now for CHF 479.90 – for intimate pleasures.

Photos: Courtesy of the Brandsicon

Laura Burdese: Milan & Liguria

While being in Milan for ACQUA DI PARMA‘s launch event for the new home collection, I had the pleasure to meet with Laura Burdese, the Italian brand’s President and CEO, who gave me her tips for her home town Milan and Liguria, where she loves to spend her free time.

After graduating in International Economics and obtaining a Master in Marketing at the University of Trieste, Laura began her career in beauty industry with brand management tenures at Beiersdorf and L’Oreal. In 1999 she joined Swatch Group, where over the course of almost 18 years she held different positions of increasing responsibility. In 2006 she was appointed Country Manager / Managing Director of Swatch Group Italy. In 2012, in addition to this role, she was also appointed President and CEO of Calvin Klein watches and jewelry Co ltd. On October 2016 she joined Acqua di Parma as President and CEO. The charming blonde is married and has two teenage kids.

Your favourite city?
MILAN – it is my home and the most international city in Italy.

Your favourite hotel?
The BELMOND SPLENDIDO MARE in Portofino. It is all about timeless glamour and exceptional indulgence, it is my favorite place on earth. Originally a monastery, the building was transformed into a noble villa and then, early in the previous century, became a legendary hotel, with breathtaking views of the bay. I like it so much that I decided to shoot our Acqua di Parma campaign for the new home collection there.
Via Roma, 2, 16034 Portofino GE, Phone: +39 0185 267801

Your favourite restaurant?
Definitely GIACOMO MILANO. Conceived and designed by architects Renzo Mongiardino and Roberto Peregalli in an evocative setting that recalls the old Milanese trattorias of the early Nineteen hundreds, it is one of the most comfortable places for me.
Via Pasquale Sottocorno, 6, 20129 Milano MI, Phone: +39 02 7602 3313

 Your favorite dish?
One of the most famous risottos: RISOTTO ALLA MILANESE, creamy with butter and spiked with parmesan, this saffron-gilded dish is a culinary classic. I love risottos in general and therefore we served it as a main course at the Acqua di Parma Home Collection launch event in Milan. As my kids say it is also the only thing I can cook very well (laughs).

Your favourite bar or nightclub?
I travel 70% of my time and when I am back in Italy, I don’t go to clubs and prefer spending the time with my family. I rather prefer inviting people to my place than going out. This is very Italian.

Your favourite sightseeing spot?
VARIGOTTI – a picturesque seaside town in Liguria, Northern Italy. You have to see this fishermen’s place once in your life. It is a magical place that not many people know. My family has a house there only 50 meters from the sea, I spend my childhood there, I got married there – it is the place of my heart.

Your favourite beach?
VARIGOTTI BEACH – Varigotti is famous for its sea and beaches, particularly the Saracen’s Beach, which is one of the largest public beaches in Liguria.
17024 Varigotti, Savona

Your favourite park?
I love the PARCO SEMPIONE in Milan. Its is a large green-space close to the Castello Sforzesco. It was built between 1890 and 1893 imitating a typical English garden.
Piazza Sempione, 20154 Milano MI, Size: 39 ha

Your favourite shop?
Of course our ACQUA DI PARMA store in Milan that allows you to dive into our universe. We will close it in the end of April after the Salone di Mobile for two months and completely renovate it.
Via Gesù, 1, 20121 Milano MI, Phone: +39 02 7602 3307

Your must-have accessory?
A watch as I worked for 18 years in the watch industry and a fragrance. My favorite is COLONIA PURA. A great fresh contemporary unisex scent – my first launch at Acqua di Parma, my first baby so to say. I have an emotional connection to this beautiful scent.

The best soundtrack for this destination?
At the moment I cannot stop listening to the album of A STAR IS BORN. SHALLOW is my favorite song. I am not so fond of Italian music.

The best book to read while being on vacation there?
I read a lot and love contemporary literature, especially by American authors. THE TENDER BAR by J.R. Moehringer is my favorite book – a classic American story of self-invention and escape, of the fierce love between a single mother and an only son, it’s also a moving portrait of one boy’s struggle to become a man.

Laura in three words…
Passionate, authentic and warm-hearted.

Thank you, Laura, for sharing your insider scoop on Milan and Liguria with us!

LoL, Sandra

Photos: © Acqua di Parma, © Sandra Bauknecht and Courtesy of the different locations

Acqua di Parma Home Collection

Finally, I am allowed to share with you the official photos of ACQUA DI PARMA‘s new home collection that were photographed at the iconic Belmond Hotel Splendido Mare in Portofino by Guido Taroni in his sister Virginia Taroni.

When I met with Laura Burdese, I asked her about the biggest challenge the luxury industry is facing at the moment. She replied: «Personally speaking, it is to build up a global brand into a world that is splitted in two. We have the Western and the rising huge Asian world. To bring these two universes together is sometimes hard. Masculinity for example is different in Asia than in Eurpoe. What seems probably feminine to us, is very masculine for Asian people. Sometimes you are tempted to do certain things just for one place and you can get lost intranslatuion in the middle. Therefore, the biggest challenge for me is to build up a global brand with the same values, and the same assets, that can be read in the same way through different cultures.»

Launching the new home collection is surely a great step forward into building up one global brand. The home is the place that brings people together around the world. Everyone dreams of creating a space of relaxation, comfort and pleasure. It is the most intimate and personal space. The place that reflects your choices and tastes more than any other. Objects, colours, books, music.

All these things create an atmosphere that defines you, creating a space where you can entertain friends and make them feel at home. A certain ‘savoir-vivre’ that is palpable in the air. Light, subtle tones released into the air by an elegant candle or a simply designed room diffuser, bring the brightest Italian style to every room. The new Acqua di Parma Home Collection lends the final touch to a genuine home.

The brand that is the symbol of Italian lifestyle has produced ten new fragrances for candles and room diffusers. A range of sensory impressions, not just for your personal pleasure but also for the well thought out art of welcoming guests, or for an elegant, carefullychosen gift. Five different fragrances capture the typical moments of Italian living: Luce di Colonia, Buongiorno, La Casa sul Lago, Caffè in Piazza and Oh, L‘amore.

And for those who want to recreate the breath of the unforgettable Italian Mediterranean in their own home, five fragrances inspired by the Blu Mediterraneo line: Arancia di Capri, Fico di Amalfi, Bergamotto di Calabria, Chinotto di Liguria and Mirto di Panarea. Essences that contain ingredients symbolising the magnificent natural landscapes of the Italian Mediterranean.

My personal favorite: Oh, L’amore.

Home Collection from Acqua di Parma lights up your living spaces with a touch of sophisticated Italian style and the sheer pleasure that comes from feeling perfectly at home. The new scented candles and diffusers combine sensuality and design, and further enrich the world of creations conceived for the home, ranging from the Cube to the refined Murano Glass Candles, Powder Soap and Scented Paper drawer liners. All for a sense of light, natural elegance, to experience along with the brand name which has come to symbolise Italian lifestyle.

LoL, Sandra

Scented paper drawer liners are so awesome for your closet.

Photos: Courtesy of Acqua di Parma #HomeCollection

My Look: Find Me in Milan

Last week, you could find me in Milan for the launch of ACQUA DI PARMA‘s new home collection. The beautiful event location was next to Arco della Pace, a triumphal arch in the Sempione Park. I will tell you more about the Italian brand’s new scented candles and diffusers, that bring a touch of Italy to your home, next week in detail due to the embargo date. In the meantime, I invite you to enjoy some impressions of the night.

My look: Vintage embellished cropped wool jacket by Prada, Unbridled Tempest asymmetric cutout floral-print silk-blend dress iconby Zimmermann, Nina leather tote in cognac by Gabriela Hearstleather platform pumps by Gucci, and earrings by Miu Miu.

LoL, Sandra

Photos: © Sandra Bauknecht