Acqua di Parma x forte_forte in Forte dei Marmi

Acqua di Parma and forte_forte partner to showcase the forte_forte loves Acqua di Parma Collection in Forte dei Marmi, at the Bocelli family’s Alpemare Beach Club. An all-Italian love story inspired by the partnership between the Maison representing the most sophisticated Italian style and a fashion house offering dreamlike charm, featuring timeless designs that resonate with emotions.

Set in the charming seaside town of Forte dei Marmi, the historic Alpemare Beach Club has hosted artists, poets, and actors from all over Europe since the last century. Today it is owned by the Bocelli family, which has preserved its legendary charm, turning it into a marvellous oasis filled with timeless elegance.


The joyous atmosphere of the Italian Mediterranean, the protagonist of forte_forte loves Acqua di Parma, is conveyed naturally and spontaneously in this sparkling setting. The graceful fluttering of butterflies and dragonflies that characterises the collection adorns beach towels and soft cushions that decorate the beach tents, treating Alpemare guests to a magical experience.

The enchanting and dreamlike motif created by forte_forte for Acqua di Parma appears again in the scented candles strategically placed in the lounge areas, in the garden and in Alpemare’s restaurant. The bright notes of mirto di Panarea waft all around, resulting in an exhilarating sense of awakening and harmony.

The magnificent view of the Apuan Alps, the scents of the Mediterranean pine forest at one of the most picturesque stretches of beach, together with the contemporary works of art that embellish the areas, make Alpemare a veritable treasure trove of beauty and wellbeing. Here, Andrea Bocelli himself, the world- famous Italian tenor and singer, often performs a concert or indulges in a rare moment of relaxation.

«It gives me great pleasure to work with Acqua di Parma again for the third summer. This year’s forte_forte loves Acqua di Parma Collection immediately won us over with its glowing sensation of lightness, harmony and freedom. The dreamy, bright tones of forte_forte’s motifs, the joyful notes of mirto di Panarea: all perfectly complement the atmosphere of the Alpemare Beach Club, designed by us as a genuine oasis of wellbeing where every detail is taken care of. Together with forte_forte and Acqua di Parma, we have succeeded in enhancing the various areas with aesthetic and sensory features that create a unique experience for our guests», emphasised Veronica Berti Bocelli, wife of Andrea Bocelli.

Energy resonates everywhere while the fragrances of Acqua di Parma’s Home Collection featuring Blu Mediterraneo candles and diffusers waft through the air. The beach cabins, which Alpemare has left in their traditional style, are fitted with the Arancia di Capri amenities from the hotel line of Acqua di Parma in special recycled plastic (RPET) produced in Italy from recycled PET plastic bottles. The comfortable bathrooms are complemented with the Arancia di Capri Hand Soap and Hand Cream ranges.

A fragrant dream for an Italian holiday full of emotions. Enjoy!

LoL, Sandra

Photos: © Acqua di Parma
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise. 

forte_forte loves Acqua di Parma

THE MAGIC OF A MEDITERRANEAN AWAKENING
The Italian fashion brand forte_forte celebrates Mirto di Panarea
forte_forte and Acqua di Parma are teaming up for the first time in an all- Italian love story. The «forte_forte loves Acqua di Parma» moniker is the result of the collaboration between a fashion house with a dreamy allure, focused on creating timeless designs filled with emotions, and a Maison symbolic of the most refined Italian style. The two houses share a passion for craftsmanship and for Made in Italy culture, for the atmospheres of Italian landscapes and for a pure and spontaneous beauty inspiring a revitalising rebirth. They come together to celebrate Mirto di Panarea, one of Acqua di Parma’s most loved fragrances.
More than just another capsule collection, «forte_forte loves Acqua di Parma» evokes the magic of Spring and its rebirth, inspired by the aromas and colours of the fascinating Aeolian island. This kaleidoscope of emotions radiates a new freedom, fluttering on the wings of a butterfly and a dragonfly. An iridescent atmosphere, vibrating with light and energy.

forte_forte aims to eliminate the distance between clothes and the wearer, by placing the focus on feelings and emotions. This joint project between the brother and sister team of Giada and Paolo Forte began in 2002 with a limited collection of hand-finished tee shirts. The fashion house creates special designs in which the Made in Italy is represented by the quality of the garments and a constant research driven by the desire to create pieces that are in complete symbiosis with the wearer’s body. This concept perfectly matches with Acqua di Parma’s core values.

What does a fashion design share with a fragrance?
«In this exciting story, the alliance between a fashion design and a fragrance generates a dynamic choreography that transports us into a dreamlike world, filling our senses with emotions and magic. Together, they create an intimate and special bond with our soul and body, enveloping it in a wonderful embrace.» – Giada Forte

A mythical landscape that lives in the delicate and dreamy design created by forte_forte for the Maison. Butterflies and dragonflies spread their coloured wings, in a fluttering flight that celebrates freedom and rebirth and that is reflected in a kaleidoscope of flowers abloom. The radiant yellow Parma tones alternate with the violet of myrtle berries, the symbol of an island suspended in time, on an aquamarine background with pearlescent reflections. Everything vibrates with life, whilst in the air you can breathe the scents of aromatic herbs that grow spontaneously and free-flowing in the Mediterranean scrub ecosystem.

The heart of the collection is the Mirto di Panarea fragrance in the novel 100ml format. The luxurious aesthetics of forte_forte dialogues with the regenerating notes of the fragrance. The aromatic warmth of myrtle is combined with basil, sparkling citrus accents of lemon and bergamotto di Calabria. In the heart of the fragrance accents of sea breeze meet jasmine and rose. The base notes intensely shine with mastic and juniper combined with cedar and amber.

Joyful and modern, the motif wraps around the cylinder box and the green coloured glass bottle that calls to mind the fragile beauty of ceramics. Made with a bright and special iridescent paper, the packaging, like a forte_forte dress, surprises and makes you dream, creating an intimate and exciting bond with those who opt for this fragrance. The outer cylinder is embellished with a small crochet decoration, its shape recalls a warm and bright sun. The charm scoubidou around the bottle cap in cobalt blue and fluorescent yellow tones and with a precious gold medallion, can be transformed into a bracelet or an anklet, a hair clip or a colourful and joyful keychain.

Apart from the fragrance, «forte_forte loves Acqua di Parma» includes the Discovery Set with the three fragrances Mirto di Panarea, Arancia di Capri and Fico di Amalfi in 12ml vials. The box, entirely covered with forte_forte designs, invites you to discover the authentic essences of the Italian Mediterranean. The Mirto di Panarea scented candle, a unique interior design element, with the glass decorated with the kaleidoscopic motif of flowers and butterflies embossed also on the packaging, will fill the house with the sparkling awakening notes of the Mediterranean nature.

«forte_forte loves Acqua di Parma» also embraces sustainability in line with the programme of the Maison «Acqua di Parma Futura». The outer packaging is made of fine paper approved by FSC, an international certificate for responsible forest management throughout the world.
The fragrance bottle, with a recycled plastic cap, features a separable dispenser to make recycling easier. «forte_forte loves Acqua di Parma» is a fragrant dream that unites two Italian stories in a tale of emotions.

Mirto di Panarea Eau de Toilette 100ml: CHF 153
Candle 200gr: CHF 87
Discovery Set: CHF 75

I am off to Italy today with Brunello Cucinelli… so excited for another love story!

LoL, Sandra

Photos: © Acqua di Parma
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise.

Acqua di Parma – Signatures of the Sun

For over a hundred years Acqua di Parma has represented the art and crafts of fragrances. This passion allowed the Maison to create fragrant compositions that vibrate with emotions and unravel unique narratives. Like Colonia, the masterpiece of the iconic Maison. A timeless, lively, modern fragrance, embodying the genuine and radiant Italian style.

Each fragrance of the Signatures of the Sun Collection, reinterpreted through the sun-filled citrus prism of Colonia, turns a familiar ingredient into something experienced for the very first time, revealing it in all its unexpected and vibrant radiance. Thanks to its olfactory experiences, this collection is a continuous surprise. Lily of the Valley, floral and delicate, and Oud & Spice, woody and intense.

LILY OF THE VALLEY
The radiant spring flower is the first one to bloom with its corollas in bunches in spring and to absorb the gentle rays of the sun, radiating a perfumed trail which envelopes in a feeling of joyous rebirth.
This sun-filled fragrance enhances the appeal of this delicate and highly perfumed flower.

Top notes: Bergamot, Grapefruit and Black Currant
Middle notes: Lily-of-the-Valley, Geranium, Jasmine and Magnolia
Base notes: Cedar and Musk

OUD & SPICE
Oud & Spice stems from the passion for one of the rarest and most mysterious ingredients that nature offers us: an uncut diamond, with a very rich perfume, which can reveal infinite facets and sensations. A fragrance inspired by the love for an extraordinary gem that can reveal new and surprising and at the same time strong and tender aspects. In fact, Oud & Spice originates around the rarest and most highly-prized variety of agarwood, obtained from the resin of the Aquilaria tree. This particularly highly-prized ingredient which, native to Laos, differs from the classic oud for its seductive roundness.

Top notes: Rose, Raspberry and Bergamot
Middle notes: Cloves, Pink Pepper and Cinnamon
Base notes: Agarwood (Oud), Labdanum and Patchouli

Both fragrances are available in the 20, 100 and 180ml formats.

LoL, Sandra

Photos: © Acqua di Parma
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise.

Emilio Pucci x Acqua di Parma

In a year of great resilience, two Italian Maisons, Emilio Pucci and Acqua di Parma, brighten up the holiday season with a new collection that celebrates life, love and joy. United by the common values of traditional workmanship, a joyous spirit and a passion for beauty, they come together to support the Rewrite the Future campaign from Save the Children, the international organisation which has been working for 100 years to save children at risk and guarantee their future, against a background of challenging social conditions and a lack of educational facilities.

Holiday 2021 Magnolia Nobile Gift Set – CHF 247.00

Emilio Pucci is a company that specialises in combining essential design with the joy of colour. The company founder created a rich universe of prints and an unmistakeable style, for which he was awarded the accolade of The Prince of Prints. This collaboration between the two companies expresses the perfect harmony between this joyful style of the fashion house and the radiance of Acqua di Parma.

Holiday 2021 Barbiere The Daily Ritual – CHF 134.00

The Vortici print, inspired by an Emilio Pucci archive theme, is presented in Parma yellow for the Holiday Season, and reinterpreted in a harmonious movement of light and colour. It’s a swirl of positivity and the joy of living which takes us on a journey into the universes of Italian beauty, from sophisticated urban architecture to splendid floral gardens and the Mediterranean coast, bring a sensation of freedom and confidence in its wake.

My favorite: The Holiday 2021 Advent Calendar will be available for CHF 595.00.

The Emilio Pucci x Acqua di Parma Collection will be available from October in the Boutiques and e commerce outlets of both companies, as well as through the retail and wholesale channels.

LoL, Sandra

Holiday 2021 Fico di Amalfi Gift Set – CHF 122.00

Holiday 2021 Essenza Gift Set – CHF 187.00

Holiday 2021 Notte di Stelle Diffusor – CHF 121.00 (180ml) and CHF 249.00 (500ml)

Photos: © Emilio Pucci / Acqua di Parma
DISCLOSURE: This post is NOT sponsored.

Body Oils To Love

Enhance your skin with the sheen of good hydration. Here are four body oils that I absolutely adore. Some of them even work well for your hair and face. Forget the greasy oils of years past: the new age of luxury products is here, which means you can douse yourself in ultra-sumptuous floral scented or sparkling goodies that leave your limbs gleaming without any unfortunate residue or stickiness.

HUILE PRODIGIEUSE NÉROLI by NUXE

Nourish your glow. Discover this iconic multi-purpose organic certified dry oil, which leaves your skin nourished, smoothed and beautified; and the hair shiny and moisturized. This summer, its soothing fragrance with notes of Neroli brings calm and serenity. It has a proven antioxidant effectiveness and helps reduce the appearance of stretch marks.

GOLD LUST ALL OVER OILicon by ORIBE

Replenish and restore with a curated blend of 17 intensely nourishing and protective natural oils. Rich in antioxidants and essential fatty acids, this luminous beauty elixir nourishes, protects and locks in moisture from head to toe. Designed to hydrate and soften hair, body, face and décolleté. May also be used as a deep treatment for hair overnight or a conditioning beard oil. Regardless of where it’s used, this fast-absorbing oil is sure to leave behind an all-day radiant glow.

PEONIA NOBILE SHIMMERING OIL by ACQUA DI PARMA

A shimmering veil dresses the body leaving it sparkling, silky and sensually scented with the vivacious notes of Peonia Nobile. A special blend with unique oils combined to enhance skin’s radiance and leave it hydrated and perfectly soft. The formula is enriched with Jojoba Oil, with emollient properties and Pomegranate Seed Oil and Shea Butter, both with conditioning action. Different size multi-reflective sparkles ensure the long lasting shimmering effect. This product should only be used on your body.

SOLEIL BLANC SHIMMERING BODY OILicon by TOM FORD BEAUTY

Not only does this oil capture the aromatic essence of a tropical island, it also leaves skin bronzed and glistening as if it was actually kissed by the sun. Quick-drying and lightweight, this silky formula is infused with luminous golden shimmer and boosts nourishment without feeling greasy or sticky. Smooth it over your décolletage, shoulders and arms for irresistible radiance.

Happy Holidays!

LoL, Sandra

Photos: © Sandra Bauknecht
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise.

Celebrating Summer with Acqua di Parma

Capri, Ischia, the beautiful Amalfi Coast, I adore those places and enjoyed the past days there. Everything there smells like summer, from the slices of lemon to the salty skin after sea-bathing, from the beautiful flowers around every corner to the solar-soaked elements. There really is nothing like summer days, where time seems to stop, and the world moves slowly, all under the nourishing warmth of the sun. Therefore I love ACQUA DI PARMA’s BLU MEDITERRANEO collection. Those novel fragrances evoke the charm of the Italian Mediterranean and you can immerse yourself in this beautiful energy, even after you are back home.

Recently, I was invited by ACQUA DI PARMA to celebrate summer at Brera restaurant in Zurich. Along the beautiful scents, we enjoyed great food and cocktails that were inspired by the ingredients of each fragrance. Enjoy those beautifully fresh and buoyant fragrances to make your summer days halcyon.

ARANCIA DI CAPRI
Discover the relaxing and bright fruity fragrance Arancia di Capri encapsulating the signature scents of orange, mandarin, and lemon of Capri.

Top Notes: Italian Sweet Orange, Italian Mandarin, Italian Lemon
Heart Notes: Petit Grain, Cardamom
Base Notes: Caramel, Musk

FICO DI AMALFI
Fico di Amalfi by Acqua di Parma offers a revitalising scent that continuously surprises just like the spectacular view of the Amalfi coast.

Top Notes: Italian Lemon, Italian Bergamot, Grapefruit
Heart Notes: Fig Nectar, Pink Pepper, Jasmine Petals
Base Notes: Fig Wood, Cedarwood, Benzoin

MIRTO DI PANAREA

Mirto di Panarea will enchant you with its uplifting fragrance, bringing a sense of renewal to your soul.

Top Notes: Myrtle, Basil, Italian Lemon, Italian Bergamot
Heart Notes: Marine Breeze, Jasmine Absolute, Damask Rose Absolute
Base Notes: Lentisc Ansolute, Juniper, Virginian Cedarwood, Amber

BERGAMOTTO DI CALABRIA

With Bergamotto di Calabria, Acqua di Parma created an enchanting eau de toilette celebrating the majestic Calabria and its golden Bergamot fruit.

Top Notes: Calabrian Bergamot DOP, Citron
Heart Notes: Cedarwood, Red Ginger
Base Notes: Vetiver, Benzoin, Musk

My favorite ACQUA DI PARMA BLU MEDITERRANEO scent was not included in the menu, but I absolutely suggest you try this yummy gourmand fragrance when you get a chance.

MANDORLO DI SICILIA
Acqua di Parma has created an eau de toilette spray with a caressingly soft scent evoking the sweet memories of a Sicilian way of life: Blu Mediterraneo Mandorlo di Sicilia.

Top Notes: Star Anise, Italian Bergamot, Italian Orange
Heart Notes: Green Almonds, Ylang Ylang
Base Notes: Madagascar Vanilla , Lebanese Cedarwood, Tolu Balsam, Musk

Wishing you a lovely weekend with lots of sunny moments!

LoL, Sandra

iconPhotos: © David Biedert Photography and © Sandra Bauknecht
#vibrantlyalive

Acqua di Parma x FILA

On the occasion of its 110th anniversary, FILA celebrates its Italian heritage and its innovative spirit rooted in tradition, by partnering with icons of Italian excellence and embarking on a journey that highlights the spirit of Italian culture through unprecedented dialogues and unexpected collaborations. The spirit of Italy is reflected in the art of wellbeing, where meticulously made objects define an all encompassing lifestyle.

The Italian journey for FILA begins with a collaboration with ACQUA DI PARMA, a symbol of the Italian Arte di Vivere, the unique and vibrant mix of all that is loved about Italy – its nature, culture, and art. With a heritage almost as longstanding as FILA, ACQUA DI PARMA has been a symbol of Italian excellence, craftsmanship and style since 1916 when Carlo Magnani created Colonia, a personal fragrance destined for timeless success. Synonymous with the most sophisticated Italian style, ACQUA DI PARMA today is a leading player in the international luxury landscape, a Maison that draws on tradition to reinterpret it, while innovating and evolving, exactly like FILA.

Modernity, ease, dynamism, and a love for the vibrancy of the sun and open-air landscapes drenched in golden rays define both FILA and ACQUA DI PARMA, purveyors of a luminous Italian lifestyle. The collaboration happens en plein air, in the Mediterranean, and takes the shape of 1,100 numbered, limited-edition sets, presented in ACQUA DI PARMA’s signature sunny yellow and marked with vertical stripes in FILA’s iconic red and navy hues.

Inside, the two worlds are merged together as Blu Mediterraneo Arancia di Capri meets a terry-lined tyvek windbreaker, a replica of FILA’s iconic Aqua style from 1976, where a dash of turquoise and white was added to the blue that was signature for sailing, becoming a sportswear staple for boating. The journey begins by immersing in the scent and putting on the jacket, into the sunniest Italian fantasy, charging ahead with the feeling of being alive in a boost of energy and positivity.

ACQUA DI PARMA x FILA 110th Anniversary sets are exclusively available on acquadiparma.com and FILA.com.

FILA and ACQUA DI PARMA, two Italian icons, meet under the Mediterranean light to celebrate over a century of vibrant life. Grab this limited edition collab between FILA and ACQUA DI PARMA while you still can!

LoL, Sandra


Photos: ©
Rian Davidson / Sandra Bauknecht
DISCLOSURE: This post is sponsored.
#aquadiparma #fila #fila110 #filaglobal #italianicons
@acquadiparma_official @fila_global

Personalize Your Acqua di Parma Gift

Are you looking for a great gift idea or a self-treat? Here is an idea. Why not decorate a beautiful scented candle with a personalized calligraphy. This Saturday, May 29, there will be a calligraphy activity at the Acqua di Parma Jelmoli stand, where you can make your product truly unique.

Surprise someone with a flower bouquet (I can recommend Tom Flowers for delivery in Switzerland) and a personalized Blu Mediterraneo scented candle. Entice your senses and immerse in golden moments under the sun with the unmistakable spirit of Blu Mediterraneo.

If you cannot make it on Saturday, get yourself a waterproof pen and start decorating it yourself. I am sure that you will make someone very happy!

LoL, Sandra

Photos: © Sandra Bauknecht
#aquadiparma #tomflowers #vibrantlyalive #blumediterraneo #jelmoli

Blu Mediterraneo by La DoubleJ

Wherever you are, ragazze, Acqua di Parma‘s evocative scents of summer will put you in a blissed-out state of mind before you know it. And they come covered in LA DOUBLEJicon‘s vibration-raising prints (naturally!). In other words, you’ll smell as good as your bathroom looks and your mood? Boosted, babe.

The collaboration is the first between La DoubleJ and Acqua di Parma, but the brands shared interest in the visual, olfactory, or tactical richness of the Italian landscape make them natural partners. Street-style star, journalist and contributing editor at Harper’s Bazaar and Wallpaper* magazines JJ Martin launched La DoubleJ in 2015, initially as a platform to sell her collection of vintage clothing. Soon, she began to create ready-to-wear pieces, working with top Italian textile manufacturers, such as Mantero, to use reissued vintage prints from their archives. More recently, the Milan-based brand has expanded to include homeware, collaborating with expert makers such as Mascioni and Bitossi Home to create patterned linens, porcelain plates and bold tableware.

Through the partnership with Acqua di Parma, La DoubleJ offers 100% Made in Italy terry-cloth towels and sun-burst bathing suits, to an exquisite range of products scented with Arancia di Capri, Bergamotto di Calabria, Fico di Amalfi and Mirto di Panarea, it is an ode to all the soul-satisfying colours and home-grown aromatic delights that Italy has to offer; created and crafted to be enjoyed this summer and for many summers to come.

Great news is that you can also enjoy this pure Italian style during your next summer holidays at the Alpemare Beach Resort in Forte dei Marmi as the Maison symbolising the most refined Italian style and the Brand created by JJ Martin dress up the Bocelli family’s bathing establishment on the elegant beachfront at Forte dei Marmi with the Blu Mediterraneo by La DoubleJ capsule collection.

The wonderful view of the Apuan Alps and the Mediterranean scents of the pine forest on one
of the most evocative stretches of the Forte dei Marmi beachfront, together with contemporary
works of art set out in various spaces, make Alpemare a veritable jewel of beauty and well-being.
Andrea Bocelli himself, the great tenor and Italian singer who is famous throughout the world,
often treats himself to relaxing breaks and even performs here.

The elegant tents that welcome guests on the Alpemare beachfront are even more radiant, with beach towels and cushions from the capsule Collection. The Confetti Blu print, designed by La DoubleJ in blue and yellow tones, creates a bright Mediterranean atmosphere for an unforgettable summer.

In all relaxation areas and collective spaces, from Alpemare’s garden to its exclusive restaurant, Arancia di Capri candles give off the light and effervescent scent of one of the most popular Blu
Mediterraneo fragrances.

The cabins, maintained by Alpemare in their original form, come complete with Arancia di Capri
amenities from the Acqua di Parma hotel line to enhance the resort’s refined harmony for a truly Italian holiday.

LoL, Sandra

Photos: © Acqua di Parmaicon

The Ultimate Advent Calendars

There are advent calendars and then there those supersized, super-luxe advent calendars, full of the best in makeup, hair and skincare or even filled with surprises for intimate pleasures. It’s what self-gifting was made for…

Consider them the ultimate, carefully curated «best of» – and everything you need to take you through the holiday season. Click on the highlighted description to find out more… I personally love the small sized products as they are great for travelling.

LoL, Sandra

The Harrods Beauty Advent Calendar by Harrods
Housed in a beautiful navy blue coffret which will serve as a keepsake for years to come, it’s packed to the rafters with twenty five miniature and full size favourites from the famous Harrods Beauty Halls.

icon25 Days of Beauty Advent Calendar by Net-à-Porter Beauty
Counting down 25 days, its drawers are packed with a slew of goodies picked especially by Net-à-Porter’s team of Beauty Buyers.

iconGlittering Galaxy of Makeup Magic Advent Calendar by Charlotte Tilbury
 Filled with hero products to get you through the party season and beyond.

10 Day Balmain Advent Calendar by Balmain Hair Couture
Balmain Paris Hair Couture brings back the joy of opening advent calendars with this grown-up version featuring 10 haircare products.

icon 12 Days of Red Carpet Advent Calendar by Rodial
This round-up of miniatures will ensure your skin is looking refreshed and radiant in time for the big day.

Beauty Advent Calendar by Acqua di Parma
Featuring a miniature version of the signature scent Colonia, it also includes Blu Mediterraneo, Le Nobili and Signature of the Sun miniatures.
iconicon

12 Days of Glowing Renewalicon by La Mer (coming soon)
Featuring 12 mini La Mer products from the popular Renewal Oil and Treatment Lotion to two 15ml mini moisturisers in the Soft Cream and original Creme de la Mer Moisturising Cream.
In Switzerland available from October 21, 2019 for CHF 440.

icon

Townhouse advent calendar by Jo Malone London (coming soon)
As always, the calendar is filled to the brim with sweet-smelling products, with 24 doors containing small vials of perfume (9ml), candles and body lotion.
In Switzerland available from October 28, 2019 for CHF 490.

Deluxe Advent Calendar by Amorana
In Switzerland available now for CHF 479.90 – for intimate pleasures.

Photos: Courtesy of the Brandsicon