Marketing genius Calvin Klein knows definitely the best way to sell underwear and to keep everyone busy. Get hot models and celebrities, such as Miranda Kerr and Nicole Richie, to pose in your product and post photos to Instagram. The so-called “show yours. #mycalvins” campaign, a riff on the label’s iconic 1981 commercials starring Brooke Shields, is an image-driven initiative which simultaneously taps into the power of the pop culture “selfie” phenomenon and the reach of key digital leaders.
Thanks Calvin Klein for my new undies, here is my share to the campaign! And now it is your turn to post…
Amulette Necklace by Cartier
Photos: © Sandra Bauknecht