My Look: Countdown

I am truly counting down the days until life will hopefully back to normal. I miss travelling, a good party among friends, going dancing and dressing up not only for the bathroom… This Ralph & Russo sweater has become my absolute favorite spring piece as you can change its look so easily. Cut from the softest white cashmere, it detaches at the asymmetric neckline and blouson sleeve, depending on how you want to style it.

My look: Convertible asymmetric cashmere sweater by Ralph & Russo, fake fur fox toy stoleicon by Moschino, appliquéd merino wool-felt bereticon by Burberry, chain-embellished macramé and leather pumps by Bottega Veneta,icon dark blue leather pants and Mini Dauphine bag, both by Louis Vuitton.

LoL, Sandra

Photos: © David Biedert Photography
Location: Park Hyatt Zurich
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Frédéric Arnault New CEO of Tag Heuer

Yesterday, LVMH announced the appointment of Frédéric Arnault to the role of CEO of
TAG Heuer from 1 July onwards. Frédéric joins some of his siblings in taking on a senior role within LVMH. Four of founder Bernard Arnault’s five children now occupy senior positions within the group, at Louis Vuitton and luggage maker Rimowa among others.

Frédéric Arnault (25)

A former student of France’s École Polytechnique (X2014), Frédéric Arnault (25) started his professional career at Facebook before moving on to consulting firm McKinsey. At the start of 2017 he joined TAG Heuer to manage its smartwatch activities. Since being appointed Chief Strategy and Digital Officer in October 2018, he has led an ambitious transformation and digitalisation campaign within the Maison in close collaboration with Stéphane Bianchi, CEO of the Watchmaking Division and TAG Heuer.

Presented this week: a special edition of Tag Heuer’s third-generation luxury Connected Watch for is dedicated to passionate golfers.

Fréderic’s position as head of the company will see him play a role in supporting innovation and accelerating the development of TAG Heuer, as he has done with the successful launch of the latest Connected watch after piloting the entire design phase.

TAG Heuer Carrera Calibre Heuer 02T Ayrton Senna Special Edition 2019

A pioneer of the watchmaking industry since 1860, the Maison will continue to maximise the value of its iconic ranges Carrera, Monaco and Aquaracer, all the while cementing its avant-garde status inthe industry with its third generation of smartwatches.

Stéphane Bianchi (53)

Stéphane Bianchi (53) will assume the role of CEO of the Watches and Jewelry Division from 1 July onwards. The role was held by Jean-Claude Biver before. This will see him take the reins of jewelry Maisons Chaumet and FRED, in addition to TAG Heuer, Hublot and Zenith.

Jean-Marc Mansvelt, Managing Director of Chaumet, and Charles Leung, Managing Director of FRED will report to Stéphane Bianchi in his new role. Jean-Christophe Babin, CEO of Bulgari, will continue to report to Toni Belloni, LVMH Group Managing Director.

LoL, Sandra

Photos: © Tag Heuer

Superga x Mary Katrantzou

Superga x Mary Katrantzou – this sneaker collaboration is out of this world and holds summer’s favorite sneakers for us. I have been a fan of Mary’s lively creations since the first day she launched her brand and her amazing prints paired with the iconic kicks is absolutely divine.

Parallel to the launch of MARY MARE, the collection taps into picture-perfect vacations. Considering that travelling abroad is far from possible at the moment, the collab is a close second to feeling like you’re enjoying your beauty summer vacation.

You can shop the sneakers here. Below you can see a sneak preview of my Mary Mare look, stay tuned and happy weekend …

LoL, Sandra

 Photos: © Mary Katrantzou and © Sandra Bauknecht
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My Look: Oops! … I Did It Again

Oops! … I did it again. At the moment, I am obsessed with arm candy. Can you spot my newest additions?

My look: Peggy broderie anglaise linen and cotton-blend mini dress
icon by Zimmermann, quilted turquoise flap bag, printed cashmere stole, both by CHANEL, Laurellie bow-embellished floral-print leather espadrille wedge sandals by Sophia Webster, Panthère de Cartier Manchette 22mm 18-karat rose gold and diamond watchicon, JUSTE UN CLOU bracelet in rose gold with diamonds, LOVE bracelet SM in white gold, LOVE bracelet SM in yellow gold with 10 diamondsLOVE bracelet in rose gold with 4 diamonds, and CLASH DE CARTIER bracelet SM in rose gold, all by Cartier, and Coco Crush bracelet in yellow gold by CHANEL Fine Jewelry.

LoL, Sandra

 Photos: © Sandra Bauknecht
DISCLOSURE: This post may contain affiliate links, meaning when you click the links and make a purchase, we receive a commission.

Logos for the Future


Today I would like to introduce you to an amazing digital contest and charity project powered by MSGM, the Italian fashion brand founded in 2009 by Massimo Giorgetti: LOGOS FOR THE FUTURE. MSGM’s followers are called to design an original logo graphic and to post it on Instagram with the hashtag #LOGOSFORTHEFUTURE, tagging @MSGM.

Massimo Giorgetti himself will select the 5 best logos, which will be featured in a limited edition capsule collection, soon to be launched on MSGM’s selling channels. Great news is that 100% of the collection profits will be donated to Save The Children Italia, to fund their campaign helping children in need of material and educational support following the Covid-19 emergency.

Winners will be asked for a high-res 300dpi+ scan or vectorial file for their logo submissions and will receive a €1000 gift card to spend on MSGM.it. Entries will be accepted until June 15, 2020.

I immediately decided to take part in this competition and designed a few logos that are inspired by childhood memories and the vibrant colours MSGM stands for.

Good luck!

LoL, Sandra

Photos: Courtesy of MSGM and © Sandra Bauknecht
#LOGOSFORTHEFUTURE

My Look: Total Fashion

Hello June! Lift your mood with quirky colors of the ’70s. Green, yellow and blue mixed together look great on those chilly summer days.

My look: Shearling-lined appliquéd suede vest by Miu Miu, ribbed-knit sweater and ribbed leather platform mulesicon, both by Givenchy, Cassette Intrecciato leather cross-body bagicon by Bottega Venetametal and leather necklace with glass beads by Gucciicon and Carlina round-frame gold-plated sunglassesicon by Chloé.

LoL, Sandra

Photos: © Sandra Bauknecht
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Hublot Taps Into the Pastel Trend


Hublot launches a collection of Spirit of Big Bang timepieces tapping into the current pastel trends. The new Spirit of Big Bang 39mm collection embodies the «Art of Fusion» concept by being both timeless and fashion-forward, created for the modern woman expressing her style through a technically advanced and stylish timepiece. The new timepiece is paired with an alligator and rubber strap of pastel new shades: in light pink or light blue, the new strap matches its dial and lends the Spirit of Big Bang a touch of originality and femininity, to enrich the collection.

These newcomers reignite the success of the Spirit of Big Bang collection whose design is directly inspired by the Big Bang with a barrel shape. The new models combine all the signature elements of the iconic Spirit of Big Bang range including the tonneau-shaped case. Six H-shaped screws create a «sandwich» case construction, which enables an infinite number of combinations of materials and colours.

Available in 39mm, in titanium or in King Gold, the new Spirit of Big Bang captures the current pastel trend with the option of satin-finished and polished ceramic in light blue or pink. The colours indefinitely extend their power by also covering the satin-finished sunray dial completed with 50 diamonds set on the bezel, as well as the alligator strap stitched onto white rubber.
Each timepiece is equipped with the HUB1710 self-winding movement. At its heart, the movement beats at 28,800 vibrations per hour, with a power reserve of 50 hours.

LoL, Sandra

Photos: © Hublot #Hublot #SpiritOfBigBang

My Look: LV Pont 9

Yesterday marked the launch of Louis Vuitton‘s LV Pont 9 shoulder bag. The Maison’s most important bag debut of the year is available in five colours. I went for blue which will officially launch on June 26. This French-chic shoulder bag takes cues from both the past and present, and got its name from the famous Pont Neuf bridge in Paris. The design is a classic silhouette of a flap bag, with smooth curved edges and a vintage appeal.

My look: Coated cotton-blend midi dress and chain-embellished macramé and leather pumps, both by Bottega Veneta, wool-jacquard capeicon by Burberry, LV Pont 9 shoulder bag in blue by Louis Vuitton, and Aurora oversized butterfly acetate sunglassesicon by Zimmermann.

LoL, Sandra

Photos: © Sandra Bauknecht
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The LV Pont 9 Shoulder Bag

I am so proud to share with you today’s news which I have exclusively for Switzerland. Meet your new must-have: the LV Pont 9 shoulder bagLouis Vuitton’s latest embodiment of effortless Parisian chic and a new symbol of its ongoing commitment to exquisite craftsmanship. Perfect for both everyday and special occasions, this new design takes its name from Paris’ Pont Neuf, the oldest and most celebrated bridge that sits opposite Louis Vuitton’s headquarters in Paris. It also marks the first release of the House’s new LV Pont 9 leather line.

The bag’s refined, rounded design is brought to life in smooth, lightly padded calfskin and finishes with the exclusive Louis Vuitton Circle, a 1930s archive logo reinterpreted by Nicolas Ghesquière, the House’s Artistic Director of Women’s Collections, and used on both the bag’s flap – as a closure – and strap. The interior, in sleek and colourful leather, features a smart design with two compartments and two practical pockets. A careful attention to detail is revealed in both the bag’s gusseted construction that adds both structure and extra space, in addition to subtle «hidden« features such as the novel Monogram flower-inspired magnetic closure.

The LV Pont 9 bag is available in a diverse range of striking colours. Alongside the understated and elegant Noir and delicate Crème is a palette of more vibrant tones: deep sunset-like Summer Gold; feminine and vibrant Rose Dahlia; and soft and dreamy Bleu Orage.
Contemporary, yet instantly classic, and superbly crafted, the LV Pont 9 shoulder bag is an enchanting addition to Louis Vuitton’s 150-year tradition of innovative leather goods.


The LV Pont 9 shoulder bag launches today in Louis Vuitton stores around the world in Black, Crème and Summer Gold. And on June 26th in Blue and Pink.
Price: CHF 3’400.-

Below you will find some photos about the amazing craftsmanship that goes into each of these beautiful LV Pont 9 bags. A new classic just born.

The new must-have bag has been spotted at many celebrities around the world.
I will pick up mine today… which colour do you think I got?

LoL, Sandra

Photos: © Louis Vuitton and © Sandra Bauknecht

Fragrances Under Confinement

For this photoshoot, «Fragrances under confinement» Jean Paul Gaultier tasked photographer Gorka Postigo, a regular collaborator with the brand, to make «at-home» content, without any outside elements in order to respect the actual confinement situation that we were currently facing.
This consisted of staging the Gaultier fragrances; Classique and Le Mâle, La Belle and Le Beau as well as Scandal in a portrayal of what makes daily life for millions of people during confinement. Hygiene, at – home work outs, home cleaning, cooking, reading in afternoon, one-on-one dinners, movie nights and social distancing security during the «essentials» going out.

I am very thankful that our lives are coming back slowly to normal… Those photos are so cute I had to share them as a wonderful memory of lockdown.

LoL, Sandra

Pictures by ©Gorka Postigo @jpgaultierofficial
#AtHomeWithGaultier #LeMale #Classique #LaBelle #LeBeau #GaultierGarden #BeScandal #JeanPaulGaultier