A decade ago, LA MER made a promise to come together in support of the ocean. Being entirely committed to protecting marine habitats around the world in in hopes to ensure future flourishing seas for generations to come, LA MER launched the BLUE HEART OCEANS FUND to further the brand’s initiatives, which help support ocean conservation efforts around the world. This year, LA MER is funding organizations that focus on educating future generations by empowering them to become change agents in their local communities.
It is a success story. In the past 15 years, LA MER has donated over $5 million and has helped to support the protection of 16 million miles of unique marine habitats across the globe.
Each year, the luxury brand presents a new jar for its hero product, the famous and iconic Crème de la Mer Moisturizing Cream, that deeply soothes and moisturizes to help heal dryness and leave skin looking naturally vibrant. The packaging for the 2020 Limited Edition Blue Heart Crème de La Mer is characterized by a shimmering hand-painted watercolor drawing inspired by the rippling waves of sparkling seas. The limited edition is available now for CHF 500 (100ml). Important to know is that buying the product has no impact on the donation.
If you like to participate in the the LA MER BLUE HEART mission and I would love to encourage you to do so, post a picture on Instagram (your profile needs to be public) using both hashtags, #LaMerBlueHeart and #LaMerDonation. LA MER will donate $25 for each post, up to $550,000, to the LA MER BLUE HEART OCEANS FUND to support its youth awareness projects on ocean conservation.
In the journey to protect the living connection we all have to the ocean, we know that even small acts of participation can make a huge impact. Tomorrow is World Oceans Day – stay tuned for my post dedicated to preserving our environment.
Photos: Courtesy of LA MER and © Sandra Bauknecht