20 Years of Creative Freedom

Let’s celebrate the 20 year anniversary of Editions de Parfums Frédéric Malle. Born in the year 2000, as the result of Frédéric Malle’s mission to restore the dignity of haute parfumerie. A desire to return to the fundamentals of the craft: its authors, the perfumers, their expertise, exceptional ingredients, and an artistic approach to perfumery. Born into the world of perfume (his grandfather was the founder of Parfums Christian Dior) and with more than thirty years of experience behind him, Frédéric Malle is the world’s greatest perfumery expert. The greatest perfumers in the world have placed their confidence in him, joining forces with him in this venture, delighted at the opportunity to exercise total creative freedom, and to be able to sign their work with their own name. No marketing brief. The freedom to compose: no restriction on either quantity or quality of ingredients. Freedom from time constraints: no schedule; all that counts is the excellence of the result.

Why «Editions de Parfums»? Because Frédéric Malle works with perfumers the same way a literary editor works with his authors. Since they speak the same language and share technical expertise, Frédéric Malle is able to push perfumers to give their very best. They interact on a technical and an artistic level—no brief, no images, no following trends or targeting consumers.

Frédéric Malle’s design for the bottles.

Once finished, the perfumes are presented in a neutral flask, in elegant packaging reminiscent of the book covers of Gallimard—the most celebrated French publishing house—bearing evocative names such as Portrait of a Lady, Carnal Flower, Musc Ravageur, En Passant, Vétiver Extraordinaire, French Lover, Dans Tes Bras…. All signed by the greatest perfumers in the profession, including Dominique Ropion, Jean-Claude Ellena, Pierre Bourdon, Carlos Benaïm, Maurice Roucel and Edmond Roudnitska.

Frédéric Malle and his famous noses

For Frédéric Malle, perfumes are far more than a fashion accessory or a way to promote a brand image. Beyond ensuring the excellence of every juice, his ambition is to enable everyone to find the perfume or perfumes that perfectly suit their personality. To aid in this discovery, the advisors who staff the boutiques are Perfume Experts, qualified to give personalized consultations. Their goal is to help customers find the perfume in the collection that suits them best. Because these perfumes are all different, each one unique, they offer the greatest freedom of choice and expression for everyone, depending on their current desires, the season, their way of life, or even their next rendezvous. An invisible but powerful way to express one’s style and singularity.

Inside Frédéric Malle’s first boutique at 37 rue de Grenelle in Paris.

On June 6, 2000, Frédéric Malle opened his first Paris boutique at 37 rue de Grenelle. At a time when the self-service sale of perfumes was on the rise, Malle chose to open a boutique that would provide a luxurious setting for the perfumes he «publishes,» and to make sure to offer each visitor a personal experience. This pioneering boutique, conceived by architect Andrée Putman and Frédéric Malle, is a hybrid space combining the aesthetics and intimate comfort of a Parisian interior with the expertise of a perfume laboratory.

«Smelling columns» 

The boutiques of Editions de Parfums Frédéric Malle, each with its own distinctive architecture, offer a series of interpretations of this overarching idea—at once a welcoming apartment and a perfume laboratory, where you will find the same iconic features of the house: portraits of perfumers in the style of the photos of authors found in bookstores, refrigerated cabinets in which the flasks of perfumes are kept at just the right temperature (as in a laboratory), consultation spaces, and the famous and unique «smelling columns.» A patented design by Frédéric Malle himself, the smelling columns are like olfactive mirrors, allowing one to experience the complete tableau of a perfume, its entire sillage. Each in their own way, the boutiques express their founder’s quest for aesthetics, functionality, and an avant-garde approach.
As a designer, renowned expert, and art lover, Frédéric Malle heads up the design of each boutique personally, working with carefully chosen architects.

Jakob + MacFarlane and Frédéric Malle joined forces to defy the laws of nature with a sea of floating islands, suspended in time and space inside their Paris store, 13 Rue des Francs Bourgeois.

2020 marks a historic date for the house: Twenty years of audacity and creativity. Twenty years of shifting paradigms in the exacting world of perfumery. From today, and for the rest of the year, Editions de Parfums Frédéric Malle will share a series of events to celebrate this anniversary.

This week marks a new step for the house with the opening of its first boutique in China, at Shanghai’s luxurious IFC Mall, as well as a counter to open soon afterwards at SKP in Beijing. These two sales outlets see the debut of a new concept, with resolutely modern architecture, redesigned «smelling columns» with enhanced functionality, and an interactive tool to help customers select their perfume. EDPFM’s powerful fusion of ideas brought together in a new experiential space, to be rolled out internationally over the coming months.

Special Instagram Live streams will take place @fredericmalle, a window into the artistic, cinematic, and cultural influences of the founder. The perfumers of Editions de Parfums will be honored and will freely share their knowledge and their thoughts in live conversations. From September, you can also flick through the Editions online, with the launch of its new digital magazine.

Returning from the summer vacation, the house will present an entirely new Limited Edition of its iconic flasks and perfumes, restyled in anniversary colors. Seven of the most popular perfumes from the collection will be presented in new flasks, their cases elegantly clad with a frieze that tells the story of twenty years of creation.

She is languid in the bath, as on a chaise longue, as though she is taking in the sun, as though taking in Bizet, a glint with water and steam, maybe with a book in her hands, surrounded by billowing clouds of foam. Alone, of course—this is a private pleasure. She sinks into the voluptuous waters: a generous measure of rose and a mixture of amber, patchouli, and sandalwood, one might think the scent was carved in her likeness. She abandons herself to it, and it to her. She loves the intimate resonance of its perfume, dream-distilled. Perhaps it is she who is scenting the waters.

And she steps out reborn from the spume, trailing the note of this suspended moment.

The newest product you shouldn’t miss is this new addition to Editions de Parfum Frédéric Malle’s bestseller created by Dominique Ropion and Frédéric Malle:

Portrait of a Lady – The Foam Bath
Available now for €110.

PORTRAIT OF A LADY
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Top Note
: Rose
Middle Notes: Blackcurrant, Raspberry, Clove
Base Notes: Patchouli, Sandalwood, Frankincense

TO SHOP LES EDITIONS de PARFUMS FREDERIC MALLE ONLINE, CLICK HERE PLEASE.

LoL, Sandra

Photos: © Sandra Bauknecht and Les Editions de Parfums Frédéric Malle
DISCLOSURE: This post may contain affiliate links, meaning when you click the links and make a purchase, we receive a commission.

Frédéric Malle – The Generous Season

Are you good at gifting? Come in! Frédéric Malle grew up immersed in the world of perfumery, and has a deep knowledge of raw materials, fragrance structure and accords. His ‘Editions’ collection includes scents by distinguished noses including Dominique Ropion, Jean-Claude Ellena and Pierre Bourdon.

This holiday season, Editions de Parfums Frédéric Malle offers a truly kaleidoscopic range from which to select the perfect gift. The gift that says I was thinking of you, I care, I remember…, or perhaps just, I hope this brings you joy.

Find a gift that is as unique as its owner, a gift that is a perfect match, a gift that will wrap him, or her in luxury, and will be the perfect reflection of the person wearing it. So many original perfumes, but also home scents: candles, rubber incense, perfume guns, linen sprays, hand creams and soaps…. As well as many other items that will dazzle and enchant you.


Perfume is a powerful thing. Whether it’s your signature scent as you kiss someone good bye, your exquisite trail as you leave a room, or the particular mood that evaporates throughout your home to change its atmosphere, or even the lingering whiff of perfume on sheets.


Choosing a perfume for oneself is a deeply personal experience. But choosing one for someone else can be a way to say what is often left unsaid. It needs care and attention. Taking the time to put yourself in someone else’s shoes, to imagine their desires, is an intimate act. An attention that requires empathy and often affection.

In addition to a curated selection of perfumes, scented objects, and other gifts, this year’s holiday season is wrapped with the homely design of Konstantin Kakanias.
The L.A based artist, and friend of Frédéric Malle is not only a celebrated artist holding shows regularly in the US and Europe. He is also the author of the Mrs Tependris albums, and collaborated with T Magazine, Vogue, Vanity Fair, Yves Saint Laurent, and Christian Lacroix.

TO SHOP FREDERIC MALLE ONLINE, CLICK HERE PLEASE.
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Luxurious, happy, mistake-free gifting.

LoL, Sandra

Photos: Courtesy of Frédéric Malle

Beauty Crush October 2018

I cannot believe that it is already October. Time just flies… we were so blessed this year with beautiful weather that I can hardly imagine that we will soon be freezing.

What I love about fall the most is that I enjoy being at home and making myself cozy. I love to spray my house with a yummy room scent that welcomes me every day with summer memories.

LALIQUE Voyage de Parfumeur
Vanille Room Spray

A delicate, delicious aroma of the sweetest of orchids: vanilla – pairing it with a sandalwood heart and a musky amber base for a delectable, enveloping and mouth-watering effect.
CHF 65.00 (100ml)


There are also three new scents on the market that you shouldn’t miss: Yuzu, Figuier and Santal.

In my beauty closet, fall starts when I exchange my fragrances for more opulent ones. One scent I have been loving since many years is:

MUSK RAVAGEUR by Maurice Roucel
Editions de Parfums Frédéric Malle

This beautiful oriental rich scent has a intense, warm base of vanilla, amber and musk with top notes of bergamot, tangerine and cinnamon. Complex and lasting, it’s perfect for anyone who loves sensual and powerful fragrances.

TO SHOP MUSK RAVAGEUR ONLINE, CLICK HERE PLEASE.

Moreover, there are two new fragrances on the market that caught my attention. If you get a chance, I recommend trying them – they are both really beautiful. There’s no reason buying a gift shouldn’t be a treat for you, too:-)!
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BVLGARI GOLDEA
The Roman Night Absolute

Created by  Alberto Morillas, this scent is a hypnotic modern elixir, a chypre musk with exhilarating power. Orange blossom and black plum provide a stunningly unexpected opening. The majestic floral heart electrifies you with an addictive absolute encapsulation of sensuality. Mysterious and magnetic, blended with black musk, the chypre accord stirs under bewitching patchouli and crystal moss while exuding the scent of infinity.
Eau de Parfum Sensuelle
CHF 78.00 (30ml), CHF 117.00 (50ml) and CHF 140.00 (75ml)

DOLCE & GABBANA
The Only One

A new fragrance that captures the essence of sophisticated and hypnotizing femininity. The Only One’s signature lies in the surprising combination of violet and coffee giving life to an enchanting floral scent. The fragrance is an interesting play of opposites; it is from this fusion of the unexpected that it draws its appeal. The violet opens the fragrance, combining with subtle touches of bergamot to create a lively, surprizing and juicy bouquet. At the heart, seductive notes of rich coffee are blended with charming iris. Finally, the warm base of vanilla and patchouli lends a tactile, comforting quality, enveloping the senses in an opulent embrace.
Eau de Parfum
CHF 86.00 (30ml), CHF 114.00 (50ml) and CHF 159.00 (100ml)

When the fall season starts, I tend to wear darker lip colors – preferably in red. A new generation of care lipsticks with an ultra-silky texture that envelop the lips with a fine, smoothing, contouring and hydrating film. Perfect for the cold season.

SISLEY
Le Phyto Rouge

The intensity of a lipstick combined with a balm-like sensation in an exceptional skin care formula and a stunning packaging that makes it a real beauty accessory. Thanks to the «Hydrobooster Complex» composed of microspheres of hyaluronic acid and konjac glucomannans, lips are immediately plumped up, voluptuous and smoothed.
CHF 53.00 each

TO SHOP SISLEY LE PHYTO ROUGE ONLINE, CLICK HERE PLEASE.

LoL, Sandra

Photo: © Sandra Bauknecht
Stills: Courtesy of the Brands

Superstitious Alber Elbaz by Frédéric Malle

The illustrious fashion designer Alber Elbaz has met his match in the perfume world with this beautiful collaboration with Frédéric Malle. Created together with perfumer Dominique Ropion, the ever-mysterious Superstitious Eau de Parfum captures the elusive, unidentifiable scent of a woman’s dress.

Dream team: Frédéric Malle and Alber Elbaz

A classic floral aldehydic perfume structures Elbaz’s free-flowing vision of an elaborate fabric in which everyone can find their own beauty: Turkish rose oil and Egyptian jasmine, enhanced by a touch of peach, rest on a bed of amber and frankincense imbued with Haitian vetiver. A final touch of aldehydes sharpens the perfume’s opulence with an urban edge.

TO SHOP THE NEW SUPERSTITIOUS EAU DE PARFUM, CLICK HERE PLEASE.

LoL, Sandraicon

Photos: Courtesy of Frederic Malle, Madame Le Figaro
Frederic Malle und Alber Elbaz – © But Sou Lai

Candles Editions de Parfums Frédéric Malle

Malle Candles

For Frédéric Malle home scents are about atmospheres. A cluster of lily of the valley, a gentleman’s den, a dinner in Paris: so many different olfactory images have gone through his mind, and over time he has asked the best perfumers in the industry to transcribe them into fragrances. Each of these highly figurative scents can transform the atmosphere of a room. The fact that these perfumes evoke such precise images inspired Monsieur Malle to call illustrator Konstantin Kakanias and ask him to create his own interpretation of the image conjured by each perfume. For a limited time each illustration will be featured on the box of its corresponding candle, in a collection of images as eclectic as the collections of the iconic scents.

Malle Noel Candles

Special edition for X-mas: JOYEUX NOEL by Dominique Ropion

This limited collection will be available in Switzerland for example at Osswald.

LoL, Sandra

Photos: Courtesy of Frédéric Malle