Recently, I visited the Chopard headquarters in Meyrin, that is very close to Geneva. The Swiss brand that is known for its luxury watches and high end jewelry was bought in 1963 by Karl Scheufele, owner of a manufacturing company of the same kind in Pforzheim, Germany. At this time, Chopard had four employees. The Scheufele family brought their knowledge and talents to Chopard and brought the company to what it is today. An established still family-owned business – with around 2.000 selling points around the world – that produces 75.000 jewelry pieces per year, and that makes the mechanical movements and all the gold used for the creations in-house. Today, Caroline Scheufele, a gemologist in charge for the precious stones buying and the exceptional creations, along with her brother Karl-Friedrich Scheufele run the business.
Me in front of the headquarters, wearing a dress and scarf by Gucci, coat by Etro, boots by Balenciaga and bag by Céline.
After a brief introduction, the lovely team showed me around the different manufacturing stations. The photos below are taken in the room where the beautiful Imperiale collection is made. It is very impressive to see how much work, love for detail and craftsmanship go into one piece of jewelry. And of course, the best part was, when I was able to try the stunning valuables on. My nail polish and dress matched the rose gold and the cushion-cut amethyst of the Imperiale ring (REF : 829221-5039) perfectly.
The Imperiale collection is inspired by ancient embroidered patterns and decorative elements of the East. This pattern recalls the refined craftsmanship and elegant designs of empires past, and lends an exotic twist to the jewelry pieces.
On the way to my favourite part of the visit, I spotted the famous Palme d’Or designed and hand crafted every year in the workshops of Chopard. (Do you remember when I went with Chopard to the Cannes Film Festival last year, if not, please click here).
Chopard’s diamonds have dominated the Cannes red carpet since many years. The high jewlery collections, designed by co-president and artistic director, Caroline Scheufele, are truly breathtaking. Some of my favourites are the Precious Temptations and the Harrods Disney Princesses collections.
At the artisan atelier, I spotted also some made-to-order pieces like this absolutely amazing dog necklace. The goldsmith had several sketches of a dog’s physiognomy and produced a wax model before making the final piece. It is absolutely captivating to watch the passionate craftsmen at work.
The culmination of my imperial day with Chopard was a lunch at the famous Bayview restaurant at the Président Wilson hotel in Geneva. (Remember when I was there with La Mer. If not, please click here.) Such a treat prepared by one of the most famous chef in the world, Michel Roth (MOF and Bocuse d’Or – 1991) who served a feast for the eyes and culinary delight. The dessert in the shape of a ring was so cute. Thank you, Chopard, for that wonderful experience!
LoL, Sandra
Photos: © Sandra Bauknecht
