
Last night, the 68th Annual Golden Globe Awards were held at the Beverly Hilton hotel in Beverly Hills.
This year the red carpet came alive with colour– emerald green (Angelina Jolie was among my favourites of the evening), feminine hues like rose, peach and sultry red captured the aisle (Best nude dress: Anne Hathaway in Armani Privé).
But also some gorgeous black gowns embellished with lace and rhinestones were breathtaking (Best: Olivia Wilde in her fairytale Marchesa dress). Armani, Versace, Calvin Klein and Lanvin among others delivered amazing gowns for deserving ladies.
An expectant Natalie Portman showed off her blossoming figure and her mommy glow in a peachy silk Viktor & Rolf gown and took her second Golden Globe award home.
Enjoy the impressions of the glamourous night.
LoL, Sandra






Hello Gentlemen! In case you were wondering how you will work the Morrocan trend, here you go. Your must-have for S/S 2011 is a pair of baggy pants, and I don’t mean the ones that hang down your knees. I am talking about that chic and trendy version, that are baggy on top and tapered at the bottom.
Try them on and you will fall in love – probably the most comfortable pants in your closet and a great addition to the limited selection that men have. Discover your inner Prince of Persia and if you are a leader by nature, you will definetely not want to miss that trend.
LoL, Sandra

On the S/S 2011 runways, there was an Yves Saint Laurent mood in the air. Many designers got inspired by the late master of colour and the father of the trouser suit.

Yves Saint Laurent
The reason for this was probably the beautiful first posthumous retrospective of Yves Saint Laurent’s career with an exhibition of over 300 garments that took place last year at the Petit Palais museum in Paris. On display were his creations from his debut at Dior in 1958 up to the sumptuous evening dresses of 2002.
In 40 years of being a fashion designer, YSL revolutionized the female wardrobe by borrowing the tuxedo, the trouser suit and the safari jacket from men’s clothing in order to dress women, thereby transferring the symbols of power from one sex to another.
In 1961 Yves Saint Laurent decided to create his couture house. Just under 50 years ago, in January 1962, at the age of 26, he created a cultural shockwave by opening his first haute couture show with a caban jacket and trouser ensemble directly inspired by a fisherman’s pea coat.
The era in particular that was referenced for S/S 2011 was the 1970’s when Saint Laurent spent a tremendous amount of time at his second home in Marakkesh in his beautiful Majorelle botanical gardens. While being there he was greatly influenced by traditional Morrocan dressing and the gardens. His ashes were scattered there when he died in 2008.
I am in love with all those collections that are paying tribute to one of the greatest fashion designers of the 20th century and took the runways by storm. Therefore I put some collages for you together. I included photos of the exhibition of his previous creations to demonstrate the versatile references.
Enjoy this feast for the eyes.
LoL, Sandra







For my first look of the LuisaViaRoma Total Styling Lab, I took inspiration from the Marakkesh trend for summer. The Moroccan style head wrap and crochet dress was very appealing to me and cohesive with this trend. A breeze of the `70s finished off the look perfectly.
Crochet Dress: EMILIO PUCCI – Scarf: MARUCELLI – Strappy sandals: GIUSEPPE ZANOTTI – Bangles: DALIA – Bag: ROBERTO CAVALLI
Exclusively through Sandra’s Closet you get a LUISAVIAROMA.COM – FREE SHIPPING to the United States, Canada, and Europe
when you place your order. Just click on the link. All items are available there.
Happy Shopping!
LoL, Sandra






Photos: Baerbel Reinhard, Sabine Gasplmayer

A Moroccan spirit influenced many designers for their S/S 2011 collections which inevitably meant that Yves Saint Laurent, who had spent many years there, was in the air as well.
As the models stepped out onto the runway, you were immediately jetted off to North Africa with all those crochets, tassels, feathers, beads, fringes and Moroccan mirror details. The Sahara subtext was explicit in the colour palette, the Tuareg head wraps and tribal jewelry seen at Giorgio Armani and Salvatore Ferragamo for example.
Drop-crotch harem pants should be on your must-have list for summer.
LoL, Sandra


After having solved some inital difficulties (launched already in spring 2010), Jil Sander’s new second lower-priced line called Jil Sander Navy is available in stores and online now and serves the casual part of a woman’s wardrobe.
The new micro website, created in collaboration with digital artist Raphael Rozendaal, is a visual, colourful and dynamic experience.
You will find classic trench coats, the familiar minimal shirt-dresses and boxy cuts. Jil Sander also ventures to technical materials such as cotton voile, micro twill and techno gabardine.
Probably not so exciting as Raf Simons creations for the S/S 2011 runway, but much easier on the pockets than the original Jil Sander line.
LoL, Sandra



I left Florence filled with amazing memories and fully inspired. Stay tuned for many great photos and trend reports to be published soon.
When I am flying, I like to be comfy. Therefore I wore my grey sweatsuit by Stella McCartney Cruise 2011 along with my suede flat boots by Louis Vuitton Cruise 2011 and the fur jacket by Prada. Scarf by Matthew Williamson and hat by Balenciaga. As my suitcase was very heavy, I decided to take two pieces of hand luggage, my black Swarovski crystals embellished Balmain cross over suede bag and my leopard print Céline Boston tote.
Daniel from Stockholm Streetstyle took some great photos of me in front of the hotel and posted them on Caroline’s and his blog.



By the way, the hotel J.K.Place was gorgeous. Located in the heart of downtown Florenze, in Piazza Santa Maria Novella, in walking distance of all sightseeing attractions and shopping streets, it is a very special hotel experience. Small with only 20 rooms and suites, it doesn’t seem to be a hotel, it feels more like somebody’s house. There is one large breakfast table to accommodate all hotel guests in the morning. The interior design is very tasteful, contemporary and cozy. The service is outstanding, I have never felt so much at home in a hotel.
The best choice for fashionable people to stay in Florence!
Enjoy the photos, they are a feast for the eyes!
LoL, Sandra










Saturday night was the final dinner party of Firenze4Ever. We started at Luisa Via Roma’s beautiful terrace and later on we went to the after party to a club called Colle Bereto where we had the whole VIP section for us.
So please enjoy the impressions of that fun night with the fashionable Florence crowd and all the lovely bloggers from abroad.
LoL, Sandra

Zarko (DesignScene) and David (HighSnobiety) with me in the middle.

Florence Fashion People, a little Lanvin for H&M on Marzia...

...what a headpiece...

...the girl with the tattoo...

...loved the dress and his suspenders...

...two stylish Danish girlfriends: Lotte and Marie (Fashion Fairytale)

...worth a photo...

...a young handbag designer...

Lisa (LuisaViaRoma) with me

Happy Zarko (DesignScene) with the Cavalli book that Eva signed for him.

Eva Cavalli

Me with Daniele Cavalli who will soon show his first men's collection in Milan.

Sweet Guia

Martina (The Fashion Coffee)

Beautiful Italian girls

Mr. Animal Print

Party at Colle Bereto, Saba (LuisaVia Roma) in a blue lace top.

Gorgeous Caroline (Caroline Daily) with me having so much fun dancing

Diane (ThePerfectism), Zarko (DesignScene) and me

Time to change headpieces...what a night!