500 by Gucci Zurich Launch Party


This week, Gucci and Fiat held an exclusive launch party in Zurich for their fashionable collaboration, the 500 by Gucci. For more information on this dream car, please click here.

SCHWEIZ FIAT 500 BY GUCCI LAUNCH EVENTDJ Antoine in front of the car

The evening took place at the Kaufleuten and the food was served by famous chef Jacky Donatz. DJ Antoine put on some music and Annina Frey moderated the presentation, both dressed in Gucci F/W 2011.

SCHWEIZ FIAT 500 BY GUCCI LAUNCH EVENTAnnina Frey in a silk jumpsuit from Gucci’s F/W 2011 runway collection.

If you like the look, start shopping by clicking on the tiny photos below:

Gucci Anina


I love the convertible version and the details of the car, like the iconic green-red-green stripes and GG-logo on the hubcaps that is positioned tastefully just enough.
The list price starts at CHF 28.200 for the 500 and at CHF 32.200 for the 500C.


If you are not into buying a new car, I recommend a visit to the Gucci store to have a look at the matching clothes and accessories. The Zurich shop is located at Poststr.3.

SCHWEIZ FIAT 500 BY GUCCIThe editor in chief of Annabelle magazine, Lisa Feldmann,with me.

My outfit: Patchwork bag by Chanel, dress with ruffles and hand-woven leather boots by Gucci.

LoL, Sandra

Photos: © Photopress

500 by Gucci


As part of Gucci’s 90th anniversary celebration this year, the Italian fashion house is taking a stylish spin with another titan of Italian design, Fiat.

Gucci creative director Frida Giannini in collaboration with Fiat’s design office has customized the iconic Fiat 500, or as it’s known in Italian, “cinquecento”.

When the Fiat 500 first hit the road in the fifties it created a style revolution.” says creative director Frida Gianinni. “Gucci’s history has always been about traveling in style so when this collaboration came up, it struck me as the perfect opportunity to create a new modern travel statement.”

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Called 500 by Gucci, the special edition car, which comes in glossy black and white, will be presented from March 3rd to March 13th at the Geneva Motor Show. Be the first to shift into high gear by pre-ordering the 500 by Gucci from April 1st to June 30th exclusively on 500byGucci.com. (Recommended list price in Italy €17.000). Road trip anyone?

Throughout the sporty car, you’ll find distinctive Gucci elements starting with the iconic green and red stripe, which runs along the exterior and also appears inside on the seats, gearshift, carpet, and seatbelt. The interlocking GG makes an appearance on hubcaps, and topping off the design is the cursive Gucci signature, which you’ll find on the hatchback as well as the doorpost.

Complementing that statement is an exclusive 500 by Gucci collection of travel accessories, leather goods, track suits, driving accessories and sunglasses, all of which will be available in select Gucci stores and on gucci.com starting this April.

Hit the road in true Italian style!

LoL, Sandra

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