Sandra‘s Closet

Continuing the theme of ‘portraits for successful living’, Diesel’s Screen Test F/W 2012 ad campaign puts fashion and strong personalities together to create a set of highly stylised performances to camera.

Iconic fashion photographer Steven Meisel creates the series of modern Screen Tests, featuring some of the most exciting contemporary models – Karen Elson, Hanne Gaby Odiele, Jamie Bochart, Fei Fei Sun, Coco Rocha, Mirte Maas, Sid Ellisdon, Ethan James, Yuri Pleskun, Sallieu Jalloh and Dae Na – inviting each character to enter his frame and role-play to the camera.

Each subject is engaged in a creative, playful act, expressing their individuality with confidence and attitude; props swiped from a dressing up box provide the riff for each invented persona. On digital screens the incorporation of animated cinemagraphs allows each image to come alive with the slightest movement.

In an irreverent grid layout, the characters become inadvertently connected and we see an accidental social network develop. A mix of styles and identities play against each other to create a singular, defiant, ‘Diesel attitude’.

In a global age of instant communication, Diesel presents a campaign beyond genre conventions. Taking cues from sophisticated high fashion as well as street style, the campaign mixes codes and references without fear or rules.

It is this ‘anything goes’ attitude to fashion that underpins this provocative and playful campaign, which will come to life in F/W 2012 with a 360° media approach, which will include print and online implementations, and a strong approach on social networks.

I like and you?

LoL, Sandra

Photos: Courtesy of Diesel

Kristen Stewart has officially made the transition from teenage dream to high-fashion icon.

The ad campaign for Balenciaga’s new Florabotanica fragrance features the 22 year-old “Twilight” actress in a floral dress, looking fierce at the camera. I am convinced that the new scent will get a lot of attention with its modern, attractive flacon and unusual ingredients, such as mint, rose, carnation, caladium leaf, vetiver and amber.

Balenciaga Florabotanica will be available in 30, 50 and 100 ml Eau de Parfum.
In Switzerland from October 2012, exclusively at Marionnaud.

And I have finally a scent matching my floral Balenciaga dress.

LoL, Sandra

Photos: Courtesy of Balenciaga and © Sandra Bauknecht

The new Miu Miu F/W 2012 campaign, shot by Mert Alas and Marcus Piggott, is a gallery of portraits with a seductive, provocative attitude. Actress Chloë Sevigny, who previously starred in the S/S 1996 campaign, impersonates a well-defined character, who vaguely yet perceptibly hints at psychedelic hedonism scenarios. A thread of subtle irony runs through all the images.

Naive, or maybe just apparently so, basically impenetrable, Chloë Sevigny raises the viewers’ curiosity, and plays with them. Clothing, with its sharp, masculine lines and the psychedelic repetition of prints, becomes the leading character in a kaleidoscopic visual collage, where masculine and feminine blur in a dandy-like fantasy conveying a refreshing eccentricity.

The setting is a series of stylised interiors: thick carpeting, a modernist chair and a butter-coloured hue set the context for a twist on the 1970s without defining it in any graphic detail. The emphasis placed on the character’s personality – engaging in an ambiguous exchange of glances with the observers, with whom she seems to share some kind of intimacy – is highlighted by repetitions in the frames and props enhancing the direct yet nonchalent poses.

LoL, Sandra

Photo: Courtesy of Miu Miu

« The strength of the sea and the brightness of the sky are the elements that I am drawn towards the most when in Pantelleria and that inspired me Acqua di Gio. For Acqua di Giò Essenza, I wanted to create a concentrate of power and sensuality. »

Giorgio Armani

Giorgio Armani has always loved the Mediterranean, and drew his inspiration from the rock-strewn landscape of Pantelleria to create Acqua di Giò in 1996. A fresh, sensual blend that has become a classic men’s fragrance. An irresistible combination of sea’ salty accents, sparkling citrusy notes, musk and woody cedar, this exceptional scent embodies masculinity in harmony with nature, a fragrance of escape and sensuality.

Today Acqua di Giò Essenza opens a new chapter with an Eau de Parfum, a new interpretation of Acqua di Giò, more intense, composed by Alberto Morillas.

Top notes: Cascalone, Sicilian bergamot essence and grapefruit zest.
Heart notes: Paradisone, jasmine absolute from Grasse, basil and sage.
Base notes: Patchouli,  Atlas cedar, vetiver from Haiti, ambrox, animalic ambergris and clary sage.

The result is an incomparable sensuality, the tantalizing lure of the skin.

The bottle shares the same architectural lines as the Acqua di Giò bottle, with the addition of light and technology. An engraved silver-plated plaque embraces the base of the glass like a mirror, to give the fragrance an even greater dazzle. In a click, the new magnetic cap bearing the Armani logo, opens and closes the bottle with a simple, sensual gesture.

The campaign was shot by Bruce Weber starring Simon Nessman.

LoL, Sandra

Advertising 1: Transsibérien Bags

“For our Fall/Winter 2012-2013 campaign, we wanted to continue the journey we started with the fashion show,” says Louis Vuitton Artistic Director Marc Jacobs. “Our aim was to recreate, in a cinematic manner, the glamour of travel and the romance of going somewhere, of meeting someone, of looking out a window…”

To this end, the interior of the Louis Vuitton Express, which brought Paris Fashion Week to such a memorable conclusion, was reconstructed, in all its exquisite and extravagant detail, in a New York studio – the locomotive itself having already set off on a new adventure. Winding its way East across two continents, the Louis Vuitton Express is scheduled to pull in on Shanghai’s famous Bund on July 19th.

Advertising 2: Leopard Bags

Shot by Steven Meisel, this is the first Louis Vuitton campaign ever to evoke so exactly the ambiance of the fashion show. Unprecedented levels of know-how and attention to detail were deployed to create a compelling restatement of the romance of travel, true to the heritage of Louis Vuitton. In the role of the travelers, ten young models – accompanied by four porters – showcase the collection’s gracefully elongated A-line silhouette, embellished with jewel buttons and opulent brocades.

In keeping with the theme of travel, Louis Vuitton’s iconic Monogram canvas luggage, stored in an overhead rack or carried by a porter, shares the spotlight with the season’s standout bags, including the Monogram-sequined Sunshine Express, the black and white Leopard, and the spectacular Transsibérien, with its jewel buckle and dip-dyed goat hair.

Advertising 3: Sunshine Express Bags

“All of these glamorous travelers have an imaginary voyage in their head, which is wonderfully captured by Steven Meisel,” continues Marc Jacobs. “I cannot think of anyone who could pack a train with so many beautiful young women and their porters, and still make the ambiance feel light and romantic. As opulently dressed as the girls are, there is a lightness and a magic to everything this season – and that is reflected perfectly in these images.”

The Louis Vuitton F/W 2012 advertising campaign, comprising a total of 10 single and double-page visuals, will break in the August 2012 issues of magazines worldwide.

I am so in love with this collection… so amazing! Below you can also enjoy some behind the scenes shots.

LoL, Sandra

Photos: Courtesy of Louis Vuitton

Blake Lively is the face of Gucci’s new upcoming fragrance Gucci Première, named after the Italian house’s haute couture line. This is the “Gossip Girl” regular’s first scent campaign, though she posed for Chanel last year.

The scent is meant to evoke Old Hollywood and so does the short movie for the campaign shot by director Nicolas Winding Refn. “She is a girl of extraordinary beauty and she’s a girl who loves fashion. She has great taste in clothes. Although she’s young, she’s also very determined, and I liked this spirit. She knows how to be a diva in the right sense, with an aspirational glamour,” said Gucci’s Creative Director Frida Giannini.

Lively was the perfect choice to transport that glam retro-Hollywood look, don’t you think? The perfume will be launched worldwide Mid July.

LoL, Sandra

Photo: Courtesy of Gucci

Givenchy’s Creative Director Riccardo Tisci asked models Stella Tennant, Joan Smalls, Stef van der Laan, Daniela Braga, Simone Nobili, Jarrod Scott, and Rodrigo Braga to come up with their best dance moves for the latest GIVENCHY RAVE ad campaign. Shot by Mert Alas and Marcus Piggott and styled by Carine Roitfeld. The clothes are divine, definitely on my shopping list this winter.

LoL, Sandra

Photos: Courtesy of Givenchy

A Forest fairytale, Mulberry launches its F/W 2012 campaign, shot by renowned British photographer Tim Walker in an English forest, with beautiful, evocative images that play on the romance and darkness of children’s fairytales.

The campaign features two giant furry, forest creatures and the gorgeous Lindsey Wixson, in her third campaign for the English luxury brand. Wearing key looks from the F/W 2012 collection, silhouettes are luxuriously layered, textures rich and contrasting and the pieces accessorised with Mulberry’s latest bag icons Del Rey, Maisie and the new embellished Alexa; Zig Zag Bag.

The campaign was inspired by Creative Director Emma Hill’s visions of explorers, dark fairytales and fantasy travels. I find the campaign absolutely awesome. Tim Walker is the best photographer to play with the idea of fairytales. He comes up with the right mix of darkness and romance.

A forest fairytale brought to life. As Tim said: “Ever since I was a little boy, I always hoped to see a monster in the woods. Now, we all get to.” I am on my way to Yosemite National Park, I hope that I won’t see one.

LoL, Sandra

Photos: Courtesy of Mulberry

A virtual labyrinth of fantasy and reality is the set for Prada’s F/W 2012 campaign, photographed in New York by Steven Meisel. Models are arranged in careful poses in the futuristic enclosure, the precise angle of an arm and an elegant neck echoing the geometry of the scene. Shifting camera angles and an endless depth of field create a playful illusion of perspective and proportion, recalling the setting for a videogame.

Blocks of coordinated colour created by clothing, dip-dyed hair and furniture produce a chromatic architecture for our fashion avatars. Structure and play is reflected in clothes and accessories, where plexi and sequin embellishments are constructed to look like embroidery and flirtatious daisy appliqués are arranged into formal repeating motifs. Manmade linear furnishings in orange, purple and monochrome accentuate the gem-coloured prints of suiting and accessories.

So beautiful!

LoL, Sandra

Photos: Courtesy of Prada

I thought that you might like Bally’s F/W 2012 campaign that transports us to a winter wonderland of effortless luxury, set against the breathtaking alpine background that surrounds the chic Swiss ski resort of Verbier. As I am living in Switzerland, this scenery is part of my daily life and I always feel like being on vacation here in Zurich.

Shot by New York-based photographer Norman Jean Roy at Verbier’s prestigious Chalet d’Adrien, Bally chose the iconic mountain resort town in Switzerland’s Valais to directly reflect the Swiss brand’s own heritage. The campaign features Caroline Trentini, Hilary Rhoda, Andrew Cooper and Robert Konjic.

Below are some of the behind the scenes shots that I truly liked.

LoL, Sandra

Photos: Courtesy of Bally