Prada Resort 2013 Ad Campaign

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I have just received the new Prada Resort 2013 ad campaign photographed by Steven Meisel in New York City in the beginning of September and featuring model Sasha Pivovarova. Pretty cool, isn’t it? I am so ready for the new season…

LoL, Sandra

PRADA SS 13 resort BD3 DPSkPhotos: Courtesy of Prada

Brad Pitt for Chanel N°5 Finally Revealed

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During the last months, we have been eagerly waiting to finally see the new campaign for CHANEL N°5 featuring Brad Pitt. This morning, the result was revealed. Joe Wright, the director of the new advertising campaign, shows Brad Pitt delivering a monologue directly into the camera. The actor’s voice comes across as both, captivating and passionate in the dramatic black and white film that you can enjoy below.

LoL, Sandra

Campaign photo and film: © Chanel

Serpenti Ad Campaign Starring Rachel Weisz

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Snakes and Cleopatra – two symbols that exude seduction, power, mystery and eternity. Iconic elements that Bulgari brings together in a contemporary manner by reinterpreting the legend of Cleopatra, personified as a modern living goddess by Rachel Weisz for the new Serpenti advertising campaign, photographed by Annie Leibovitz.

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The snake, a longstanding design that has characterized the Bulgari collections since the Forties, an emblem further consecrated by Elizabeth Taylor who was immortalized wearing a serpent-shaped watch on the Cleopatra set in 1962 and that still today, with the same spirit, represents a true corner stone for the venerable Roman jewelry house. A symbol that is further celebrated in the new campaign where Rachel Weisz becomes a contemporary Cleopatra.

The backdrop is at once monumental and essential – hefty gray stone boulders that bring to mind the temples of ancient Egypt in size and scale.

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The Serpenti collection is available in white, yellow or pink gold glittering with diamonds, in delicate sprinklings or embossed with intricate baguette cuts, alternated or mixed with precious stones and coloured gems tones.

The new advertising campaign will be on air from September 2012 through June 2013.
I think that Rachel Weisz looks absolutely stunning and you?

LoL, Sandra

Photos: Courtesy of Bulgari

Spicebomb by Viktor & Rolf

Spicebomb

“After creating Flowerbomb, we felt a twinge of jealousy: why aren’t we allowed our own bomb?” – Viktor & Rolf

In 2005, Viktor & Rolf launched its first bomb: a profusion of flowers in an excessively sensual fragrance for women… Created by famous perfumer Olivier Polge, the Flowerbomb legend was born. This September, men will have their turn.

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Spicebomb, an explosion of the senses

Instant olfactory detonation. Viktor & Rolf is once again overturning convention with the help of Olivier Polge and revealing a fragrance that makes no concessions. An explosive concentrate of masculine sensuality. Surprising at first breath, its spices addictive from the very next second…

Top Notes: Chili, saffron, leather, tobacco and vetiver
Middle Notes: Bergamot and grapefruit
Base Notes: Elemi and pink pepper

Spicebomb

Long-standing collaborators of Viktor & Rolf, the photographers Inez Van Lamsweerde and Vinoodh Matadin created a visual campaign for Spicebomb that makes an instant impression.

The American model Sean O’Pry is in the line of sight: a mysterious, almost iconic beauty. Classic, but sexy. Virile, but sensual. What a feast for the eyes, ladies!

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Just looking at the bottle you know that something is about to… go boom!

A tailor-made grenade revisited for a fragrance with an explosive scent. A chic and sophisticated weapon, given a twist with the arty touch that characterizes Viktor & Rolf. The ultimate detail: the fragrance is released by priming the pin.

Available end of September 2012.
EdT  50ml (CHF 89.-) and 90ml (CHF 119.-)

LoL, Sandra

Photos: Courtesy of Viktor & Rolf

Stella McCartney F/W 2012 Ad Campaign

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Another amazing ad campaign shot by photographer duo Mert Alas & Marcus Piggott:
STELLA MCCARTNEY F/W 2012 starring Natalia Vodianova.

To shop Stella’s new season must-haves, please click here.
As usual, one of my favourite collections!

LoL, Sandra

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SMC_Winter12_Press_Images_CMYK_SPPhotos: Courtesy of Stella McCartney

Schield Collection

Schield

Today, I would like to introduce you to Schield Collection that was established in 2009 with the idea of interpreting jewelry in an ironic way. The mix between a young, creative team and a hand with decades of experience in the jewelry sector gives life to a high quality final product. Made in Italy, the use of precious materials combined with eccentric and fun style is the philosophy of the Schield Collection. You can shop and explore the beautiful collection at LUISAVIAROMA.COM.

Crazy Rabbit Bracelet

One of the brand’s iconic pieces is the Crazy Rabbit Swarovski Crystals Bracelet.

Schield Horse

Have a look at their equestrian line of outstanding horse tacks by clicking here.

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The Schield F/W 2012 advertising campaign was photographed by well-known Spanish fashion photographer Diego Diez Marin. It reflects a strong woman in the middle of a frozen spring, ironic and at the same time very feminine, sexy and virginal.

LoL, Sandra

schield by Diego Diaz Marin3402schield by Diego Diaz Marin3405schield by Diego Diaz Marin3407schield by Diego Diaz Marin3409Photos: Courtesy of Schield Collection and © Diego Diez Marin

Blake Lively for Gucci Première Ad Campaign

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Last month, we got to know that the uber-gorgeous Blake Lively is the face for Gucci’s new scent GUCCI PREMIÈRE (for the previous post, please click here).

Highly anticipated, the secret has been lifted on her facebook fan page – here is the glamorous and fabulous ad campaign shot by Mert Alas & Marcus Piggott. I know, the photographer duo seems to have closed the deal on every campaign this season.

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In a stunning sequined backless gown, Blake Lively transforms the Hollywood glamour of the ’30s perfectly for Gucci’s new fragrance Première. A short film will be released in September during the Venice Film Festival.

LoL, Sandra

Emilio Pucci’s First Ad Campaign Ever

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Italian luxury label Emilio Pucci launches its first ad campaign since the brand’s inception. The campaign was shot by fashion duo Mert Alas and Marcus Piggott and features model-actress Amber Valletta as muse.

The moody and evocative images are set amidst ornate and sumptuous backdrops inspired by Palazzo Pucci, the maison’s Renaissance-era headquarters in Florence.

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Valletta, with her classic features, Italian roots and unobtrusive celebrity, was a natural choice for Pucci. An iconic face in fashion, she embodies the Pucci Woman, exuding a stylish self-assurance. Mert and Marcus capture the sultry, sophisticated, yet slightly subversive theme running through the F/W 2012 collection designed by Creative Director Peter Dundas.

The campaign will be launched in the September issue of select publications in the US, France and Italy and will pave the way for a more amplified reach in 2013.

To shop a great selection of Emilio Pucci’s fall 2012 collection, please click here.

LoL, Sandra

Emilio Pucci Advertising Campaign FW 2012-13 CPhotos: Courtesy of Emilio Pucci

Closed F/W 2012 Ad Campaign

Closed Fall 2012 Camoaign

Time flies. One year ago, I was one of the advertising faces for the Closed F/W 2011 ad campaign. So I was very curious to see what the Hamburg-based brand has come up with this season. Shot by Max Farago in Amsterdam, the team set out with no fixed agenda or timetable to follow. And the Dutch capital presented them with plenty of spontaneous opportunities. In the end, they said, it became hard to depart.

Closed looked to other aspects of the city than those so instantly recognisable such as the iconic canals and gabled housing and realised that the texture of the streets was providing an ideal backdrop for the seasonal collection. And, of course, the easy going laidback attitude that the city is most known for resonated perfectly with the clothes and the four chosen individuals that comprise theCLOSED F/W 2012 campaign.

Find out who this season’s Closed ambassadors are:

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Clara Cullen

Born in Argentina and based in New York where she makes film, Clara describes her life: “I love cooking. I have a horse named “El Zurdo”. I write my dreams. I like taking pictures of old women and dogs. My mum is the example of a woman. And dad is my number one fan. Travelling is part of my life. The Metropolitan museum in New York and the Musée d’Orsay in Paris are my favourites. Icons are, Yves Saint Laurent, Sonia Rykiel, Rita Mitsouko, Delia Derbyshire. Buenos Aires, New York. I’m obsessed with miles. I had a hard time communicating when I was a kid. I didn’t like school. It’s important to break the rules.”

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Karta Healy

Introducing himself as a conceptor is typically modest of Karta. Probably the only person to successfully persuade a bunch of stiff British politicans to loosen their ties and enjoy bike riding in London’s House of Commons, Healy has been referred to as a cycling scientist. Educated in political science and then trained in industrial design, he is evangelical about the freedom of two wheels over the pollution of four wheeled vehicles and consults with city councils globally on congestion. His Sikh upbringing and nomadic travelling has given him an open outlook on life. As he says, “I have always lived ‘off-the-grid’.” True enough, Karta currently resides on a converted boat in London, “to escape the city within the city.”
Freedom could well be his middle name.

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Pernille Teisbæk

Copenhagen-based editor, blogger and TV host, Pernille describes herself: “I’m a fashion blogger and freelance stylist. I just turned 28 years and I feel better and stronger than ever before… because I’m doing what I love. It all started when I was 12 years old and got my grandmother’s old sewing machine. I started to think about making something new – creating clothes that only I could have. Then I started looking in the magazines to find inspiration. After modeling, I started as fashion director at WOMAN magazine. I’ve since gone freelance. I really like the process of creating a universe around a specific look. I guess that is why I feel at home in front of the camera and behind it.”

LoL, Sandra

Photos: Courtesy of Closed and © Sandra Bauknecht

Laetitia Casta for Dolce & Gabbana Femme

imageLaetitia Casta Announcement

Dolce & Gabbana Fragrances unveils its newest face: the French model and actress, Laetitia Casta. Laetitia’s unparalleled beauty, sensuality and femininity brought her to the attention of Domenico Dolce and Stefano Gabbana who chose her to embody the Dolce & Gabbana woman for the launch of their newest fragrance Dolce & Gabbana Pour Femme.

“Laetitia has always bewitched us with her sensual and natural charisma: she is the perfect interpretation of the Dolce&Gabbana woman of today.” says the famous designer duo.

Domenico Dolce and Stefano Gabbana launched their first scent Dolce & Gabbana Pour Femme in 1992 that marked the decade of the nineties. In 2012, the designers have decided to re-launch their rich floral perfume in a new version.

Dolce Gabbana pour femme

Top notes: Neroli, raspberry and tangerine
Heart notes: Jasmine and orange blossom
Base notes: Marshmallow, vanilla, sandalwood and heliotrope

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The advertising campaign was shot by Mario Testino in Sicily with Laetitia Casta and Noah Mills. The fragrance is available from July 2012 – as 25, 50 and 100 ml Eau de Parfum for women.

LoL, Sandra

LCDOLCEPhotos: Courtesy of Dolce & Gabbana Fragrances