The First Interview with My Daughter

For the first time ever, I did an interview together with my daughter for Swiss annabelle magazine. Over all these years, I tried to keep her out of the press and never showed her on my blog. Although she has been the one behind the camera, since I started my blog in 2009. Whenever it was possible, I took her with me on my business travels, to fashion shows or we interviewed designers such as Hilfiger or Lagerfeld.

Anouk with me at work: Meeting the Olsen Twins, Karl Lagerfeld and Tommy Hilfiger.

You would imagine she would love to follow in my footsteps, but you are completely mistaken. My girl is absolutely not impressed by the world of fashion as she has seen behind the curtains and knows it is in general not as glamorous as it seems. She dreams of studying psychology and acting in the US. I am very proud of her as she is one of the most grounded people I know. Being extremely responsible with her social media, she uses it only privately.

This diversity between us interested annabelle magazine. When Jacqueline Krause-Blouin, deputy editor-in-chief, approached us, it was important for me that Anouk took the decision herself. Now, being almost 17 years old, she saw it as an interesting project and we had a great conversation during the interview. The photos were taking by Pierluigi Macor and his assistant which ended up being a very fun afternoon.


LoL, Sandra

Photos: Pierluigi Macor for annabelle, © Sandra Bauknecht

Happy Birthday

I am thinking of all of you on my birthday today and I am hoping that all the happiness you have given to me during all these years of writing my blog will return to you. Wishing you a happy day!

May today be filled with friendship, laughter, and lots of amazing surprises.

LoL, Sandra

Photo: © Sandra Bauknecht

My Favorite Outfits of 2018

It is the last day of the year and I would like to share with you my favourite outfits of 2018. A little retrospective recalling my most fashionable moments. 12 months, versatile looks, shot in many different places in the world. I am proud of myself as I wrote each day of 2018 at least one post.

To a fabulous 2019, wishing you only the best and I hope that you will keep following Sandra’s Closet for the next years to come!

LoL, Sandra

JANUARY 2018: Ready, Set, Snow!

Life in Black & WhiteTulumMira Mikati

Rooftop BarBeach Culture

AntwerpI Love Denim

FEBRUARY 2018Birthday Fun

Greetings from Vienna Obsessed with Style – Dogs & Watches

Heathrow  Happy Valentine’s Day  Love Always London

MARCH 2018: Bohemian Dream

Upgrade Your Chic – Going Public Glow Up

Sheats-Goldstein House Los AngelesBurgundy & Blue

APRIL 2018: Happy Prada Easter

Paris Culture Seasonless is the New TimelessMini Dress

Greetings from the ChampagneDollars

MAY 2018: Chloé Nomade

Back to the ’80sGreen JumpsuitPrada Comic

The High and LowCropped Top & High-Waist Jeans

St. Tropez Vintage Viktor & Rolf

JUNE 2018: Bagatelle Beach

Dîner en Blanc in ParisArt in the Park XVIMy Prada Summer Inspiration

Cannes Film Festival 2018Hello Summer

La BombaNever Look Back, Baby!

JULY 2018Desperate Housewife

Happy Fourth of JulyRacer GirlInto the Blue

SummerPool Float

AUGUST 2018Zoofäscht 2018

Lunch in RamatuelleGinghamZurich Street Parade

Let’s Play in Paris The Great Gatsby Party

FloralIt’s Getting Hot in Here

SEPTEMBER 2018Pineapple

My Summer of LoveFashion at Globus in ZurichContemporary Fashion

Do What You Love and Do It OftenI Love the Stripe HypeSay It With Flowers

ArachnophobiaTriple S

OCTOBER 2018: The Lace Jumpsuit

ZFF 2018Women of Impact

Falling For YouHello from Seoul

NOVEMBER 2018: Kispi 2018

Hybrid Fashion – Let’s Cook Up Something Great

Fishtank Dress – Hola Madrid!

DECEMBER 2018: Do You Speak Prada?

Santa MonicaRed LeopardFendimania

Christmas Tuesday Balmain 44 François Premier

Photos: © Sandra Bauknecht

Happy 9th Birthday, Sandra’s Closet!

9 years –  as crazy as it sounds but I have been blogging now for 108 months, which is around 3285 days, and this is my 3829th post which means I wrote more than one per day. I am thankful, Sandra’s Closet has taken me on the craziest, busiest but most amazing ride in my life.

Yesterday at the LA MER counter event at Jelmoli, I was so proud to welcome some of my Swiss readers, confident, beautiful and smart women, who came from all over the country. I cannot wait to show you the photos. A huge thank you to everyone for coming and the little surprises, I truly felt loved.

Sharing an insider tip: best place in Zurich for beauty treatments and massages:
Beauty Care Zurich.

Today, I am celebrating my blog anniversary by treating myself to an Ayurvedic massage by Ramji Lal at Beauty Care Zurich (Strehlgasse 29, 8000 Zürich, Phone: +41 44 212 12 77).

Just as a machine needs to be oiled, the body loves to have its largest organ, the skin, soothed. Anyone who has ever experienced an Ayurvedic treatment, knows its rejuvenating effect. It treats not only the body, but also the nervous system, bringing deep nourishment to all the cells and tissues as well as the mind. As I am pretty exhausted at the moment due to all my travels and projects, it helps me to recharge  my energy levels.

Starting the massage with a foot bath…

Ramji Lal has magic hands and he learnt the 5000-year-old techniques from his mother when he was a little boy. His family produces Ayurvedic oils from home-grown herbs and plants in India’s holy city. Later, he trained at the prestigious Dr. med. Franklin’s Panchakarma Institute in Kerala.

Feels like heaven: an Ayurvedic massage by Ramji Lal.

An Ayurvedic massage is MOST beneficial when combined with an Ayurvedic lifestyle, which means making conscious choices about your nutrition, sleep and more. Ramji for example suggested that I drink a glass of warm water in the morning with one teaspoon of turmeric and one of cumin which has a detoxifying, energy-boosting and fat burning effect.

Have a lovely weekend! And stay tuned… today I am treating myself, during the coming days you will be treated to celebrate the 9 years of Sandra’s Closet!

LoL, Sandra

 Photos: © Sandra Bauknecht

My Favorite Outfits of 2017

It is the last day of the year and I would like to share with you my favourite outfits of 2017. A little retrospective recalling my most fashionable moments. 12 months, versatile looks, shot in many different places in the world. I am proud of myself as I wrote each day of 2017 a post.

To a fabulous 2018, wishing you only the best and I hope that you will keep following Sandra’s Closet for the next years to come!

LoL, Sandra


JANUARY 2017: Gstaading


St. Barts –  Formal JumpsuitLetsGoBananas_Sandra_Bauknecht_DolceGabbana

FEBRUARY 2017: Let’s Go Bananas!

February_2017_111BoomSmileI Feel It All

February_2017_2aLe ToinySpring Faves


MARCH 2017: Rock It!

Lace, Bows and Pearls One-Shoulder Dress  Theatre

Seeing Things ClearlyHello from Lugano

APRIL 2017: Easter Sunday

Wonder Woman Meets Superwoman  Greenery Tennis for a Good Cause

Swan LadyBlind for Love

Business MeetingChanel Airlines

MAY 2017: Power Pairings

Chanel Coco CubaOn the Way to St. Tropez – Open

Running in HeelsRuffles

High StrungSpring Into Summer

JUNE 2017Art in the Park

Block HeelsHello New YorkStrolling Through Venice

Masquerade Ball in Venice –  Stars, Stripes and Polka Dots Now

FlorenceParis I Love You

JULY 2017: Sun Memories

IbizaBoho Garden

Rainbow StripesGrecian Goddess in Provence

AUGUST 2017: Show Some Shoulder

We Should All Be Feminists –  Always a BridesmaidSee U Later

Flashback Street Parade – Take a HikeCasual Friday

Pucci at the Pool – Hydrangea – Cherish

SEPTEMBER 2017: Cruise

Not-So-Basic-BlackSneakers & Dresses

OCTOBER 2017Rock the Rainbow

Movie NightHublot WiesnPremiere


Fall Beauty An Ice Bear in Milan

NOVEMBER 2017: Vintage Florals

Teatro alla ScalaMilan Style

Girl on Fire in Erdem x H&MMy Happy Place

DECEMBER 2017: Prada Cloudbust

Fondue TimeThe Sequined JumpsuitMerry Christmas 2017

MarrakeshLet’s Get That Party GstaadedLive for the Moments

Be BoldUnion Jack Style

Photos: © Sandra Bauknecht

Happy 8th Birthday, Sandra’s Closet!

8 years –  as crazy as it sounds but I have been blogging now for 96 months, which is around 2920 days, and this is my 3464th post which means I wrote more than one per day. I am thankful, Sandra’s Closet has taken me on the craziest, busiest but most amazing ride in my life.

I was one of the first ones when I started in 2009 with this post about the Birking bag by Hermès. Many friends were laughing at me and I had to convince so many press offices about what I was doing. In the end I was right.

Today, bloggers and so-called influencers have taken over the media world and many of those brands that were completely against it are trying to get on the train they have been missing before. Print is struggling and media budgets focus on digital. What I am missing sometimes is the reason why blogging originally started, it was about passion, being able to write about young designers or products that didn’t have a big advertising budget yet and to show what you truly love. Of course, you have to earn money but the fine line between monetization and truly felt passion seems to often fade away. Today, I feel it is more about getting free products and becoming famous on Instagram.


Personally speaking, I don’t want to say I am a blogger or influencer anymore, those titles come with a negative connotation and honestly I don’t want to influence other people, I would like to inspire them and hope that you still feel my passion in every day ‘s post.

To the next 8 years of blogging, or let me say inspiring you!

LoL, Sandra

Photos: Via SI Style, Getty, Hermès, © Sandra Bauknecht

My Favorite Outfits of 2016


It is the last day of the year and I would like to share with you my favourite outfits of 2016. A little retrospective recalling my most fashionable moments. 12 months, versatile looks, shot in many different places in the world.

To a fabulous 2017, wishing you only the best and I hope that you will keep following Sandra’s Closet for the next years to come!

LoL, Sandra


JANUARY 2016: Good Vibes Only

january_2016_favourite_outfitsA Touch of GoldWinter LayersCutout


FEBRUARY 2016: Arosa Snow Bunny

February 2016

Couture WeekYear of the Monkey


MARCH 2016: Los Angeles Is for Lovers

March 2016-1Ponte Vecchio – Swiss Red Cross Gala in St. Moritz – Believe You Can

 March 2016-1The New Cool Shine

March 2016-2Bunny LoveSpring Picnic

Sandra_Bauknecht_Gucci_Stella_mcCartney_Saint_Laurent_Favourite Jeans

APRIL 2016: Favorite Jeans


Business Attire –  Emerald QueenX-Men


New York Central ParkGeneration White


MAY 2016: Cuban Colours


Today Is a Good DayLipstick and KissesHemingway in Cuba

May_2016_1Happy Mother’s DayLace Dress

May_2016_5Cuban RufflesWild Party


JUNE 2016: Potent Blooms


Dinner Party New YorkLeave a Little Sparkle


Happy Art – The Roaring Twenties When Fashion Meets Art


JULY 2016: Bikini Summer Days


Jurassic WorldCrochet Top


AUGUST 2016: Oversized Florals


Summer Essentials  Shades of YouBeautiful Summertime

August_2016_4Girl from Ipanema – Boum-Boum au Lac


 SEPTEMBER 2016: Dinner with Hermès


Rive Gauche Summer Party 2016Zoofäscht 2016White Dinner


Let’s Play!Oktoberfest Breakfast at Tiffany’s 


Not for Fashion Victims OnlyDinner with Harvey


OCTOBER 2016: Cat Me If You Can


Upper East SideIn NYC for Kenzo x H&MWhat If

october_2016_2Relax Road Trip


NOVEMBER 2016: On the Run


Always a Lady  I Have This Desire to ExploreTender Moments


Off-Duty StyleWatch the Dress


DECEMBER 2016: Russian Night


Munich BoundXOX – The Butterfly Effect


Blue VelvetThe Head Turners


Happy HolidaysSuperwoman

Photos: © Sandra Bauknecht

Happy 7th Birthday, Sandra’s Closet!


7 years –  as crazy as it sounds but I have been blogging now for 84 months, which is around 2555 days, and this is my 3098th posts which means I wrote more than one per day. I am thankful, Sandra’s Closet has taken me on the craziest, busiest but most amazing ride in my life.

Blogging is what I love to do most. I am independent, I can write whatever or wherever I am. It gives me so much freedom and joy. I love to do my collages and it has never ever been something I had to force myself to do.


To honour the occasion, I gifted myself with this new Chanel 2.55 bag from the «Front Row Only» collection. I think the attached hanger and the built-in hidden mirror on the back is too cute and it couldn’t be a better match to celebrate my closet.

Luisa Via Roma (UK)

As everything wouldn’t be possible without you, my dear readers, who have supported me over the last years, I have a gift for you, too. Please enjoy this special early access code BFLSU30 with 30% off on full priced orders over £300/€300 at LUISAVIAROMA.


Thank you from all my heart for your comments, your mails. With some of you I have even developed a relationship over the past years. I will continue to entertain you with your daily dose of fashion, beauty and lifestyle.

Recently, I have been thinking about doing a relaunch of my blog, a new layout for example but on the other side, I am loving my design, it looks different from others and I find it easy to navigate. Please shoot me an e-mail what you would change or if you prefer it the way it is to .

LoL, Sandra

Photos: © Sandra Bauknecht

My Life Is a Play


In the magnificent setting of the famous Forte Belvedere in Florence with stunning views over the Tuscan city, Salvatore Ferragamo launched their newest fragrance. A creation dedicated to women who like to play with their different characters. “My life is a play” is their credo.


When I arrived in my hotel, a game waited for me: a little bag filled with wooden letters. I was asked to come up with the possible name of the new fragrance that would be presented in the evening. As I love playing scrabble, I did a pretty good job and wrote the actual name «Misteriosa» which I didn’t know at that time yet. I took a photo on instagram as proof.

Misteriosa RevealLuciano Bertinelli, CEO of Salvatore Ferragamo Parfums, unveils the new scent.




My life is a play” was also the theme of the exclusive cocktail party and gala dinner. We were welcomed above the city of Florence with stunning installations by Patricia Urquiola. The perfect backdrop for the newest addition to the Signorina family, «Misteriosa». The new oriental fruity scent offers an innovative olfactive interpretation of black shades with a strong gourmand core.

Pyramid Olfactory Ferragamo

Top notes: Wild Blackberry and Neroli
Middle notes: Orange Blossom and Tuberose
Base notes: Black Vanilla Mousse and Patchouli

Zhanna Bianca, Massimiliano Giornetti, Grace Hartzel, Sandra BauknechtPhotographer Zhanna Bianca, Massimiliano Giornetti, Grace Hartzel and my humble self.

Dinner Misteriosa

A dance performance, a gourmet menu and many more surprises waited for me. I had the honor to be seated next to Massimiliano Giornetti, Creative Director of Salvatore Ferragamo, and the special guest star on scene: top model Grace Hartzel, the new face of Signorina, with whom I had a lovely conversation.

Sandra Bauknecht_Grace Hartzel

What does it mean to you to be the face of this new fragrance?
It makes me feel so wonderful! It has always been my dream to be the testimonial of a luxury fragrance brand. Working with the Salvatore Ferramamo team was so amazing, they are all fantastic and we had so much fun.

What was your immediate thought/emotion when you smelled Signorina Misteriosa for the first time?
I could feel the unpredictable, daring and mysterious belladonna phantom and become her.

You like Mangas, you cut a bang yourself which gave you a lot of success, you seem to do everything your very own way. Today, you were the star on the dance floor. Are you a Signorina Misteriosa? And if you feel like it, please tell me why.
Yes I do feel like a big part of me is her, because I love to be independent and do things my own way.

What do you like most about Mangas?
I love how it’s such a different world. It’s so fantasy. The characters are very inspiring, and the artwork is beautiful.

What would be the best advice you would give to a young upcoming model friend?
To express your own style and personality. Have inner strength and be kind.

Where do you see yourself in 10 years? What would be your biggest dream to come true?
I want to pursue music and acting.

Graze in 3 words.
Joy , groovy, cosmic.

Grace_On_StageOn stage: Luciano Bertinelli, CEO of Salvatore Ferragamo Parfums, with Grace Hartzel.

What a great night. Later, Grace and I went on the dance floor. That is the beauty of life. We can choose every day which one of our facets we are going to interpret. Let the play start, but always remain the same person!

Signorina Ferragamo Bottles

Signorina Misteriosa is available now as Eau de Parfum 30ml (CHF 69.00), 50ml (CHF 99.00) and 100ml (CHF 129.00), as Duschgel 200ml (CHF 40.00) and as Bodylotion 200ml (CHF 45.00).

LoL, Sandra

Signorina by Zhanna BiancaPhoto: © Zhanna Bianca
The perfect backdrop for Misteriosa: Florence

IMG_5384One of my favorite dishes in Florence: the traditional pappa al pomodoro – bread and tomato soup.

Misteriosa PerformanceBeautiful dance performance with spectacular views of the Duomo in Florence.

Dance 2


The new ad campaign and below the video:

Photos: Courtesy of Salvatore Ferragamo, © Sandra Bauknecht, © Zhanna Bianca, @ Grammio
A huge thank you to my fellow Marionnaud blogger and friend Katrin Roth for taking all the photos of me! Love traveling with you!

My Favorite Outfits of 2015


It is the last day of the year and I would like to share with you my favourite outfits of 2015. A little retrospective recalling my most fashionable moments. 12 months, versatile looks, shot in many different places in the world.

To a fabulous 2016, wishing you only the best and I hope that you will keep following Sandra’s Closet for the next years to come!

LoL, Sandra


JANUARY 2015: New Year, New You

January 15-1

Is It Friday Yet?Dots in Pink


5 Minute StyleGstaad Fairytale


FEBRUARY 2015: Empowered By


A Simple Truth – California CoolViva California

Feb 15-5

Sunset Boulevard at NightShoot for the Moon


MARCH 2015: Pattern Play

March 2015-2

Kolor Is the New BlackAbu DhabiA Sunny Day in Paris

March 2015-3

Timeless Portofino Whatever – A Weekend in Moscow


APRIL 2015: Oh La La

April 2015-1

LeoWould Chanel Do It?Enchanted Forest


MAY 2015: Caribbean


Louis Vuitton’s Sticker-PrintsNormcore the Chanel WaySpring Brunch


At the Hotel du Cap-Eden-RocWork It!

May 3

Everyone Is Fighting a Battle – Love & Loyality


JUNE 2015: Beach Bum

June 15-1

Day to Night SequinsVilla del ParcoVotez Coco


Girl Gang in AsconaWelcome to Saint Tropez


Not for Sale  Stella’s Superhero Worship


JULY 2015: St. Barths


Hiking in GstaadA Form of PolitenessAt the Bowery

July 15-2

White Night in Capri Capri Wedding My Piano Dream Life


Garden of Wonders Transparent


AUGUST 2015: Rive Gauche Summer Party 2015

August 2015-1

Green Thumb – Perfect Dinner  Park Hyatt Paris-Vendôme

Aug 15-4

Just LookOn My Way to the Office – Zuoz

Aug 15-3

At The Alpina Gstaad – Amsterdam

Aug 15-5

The Other Side of AmsterdamExploring AmsterdamAmsterdam Nights


SEPTEMBER 2015: Fringe

October 2015 -2

Street Parade Eclectic

Octoberf 2015-3

Amazing LaceKipsi 2015


OCTOBER 2015: Meet Me in Paris


The Sequined Cardigan – New York Nights007 Premiere in Zurich

October 2015 -3

One Day in SienaAre You RED-y or Not?The IWC Party


NOVEMBER 2015: With Love From Karl

November 1

Acid LeopardHato Opening#HMBalmaination

Nov 2015-2

The Most Beautiful Fall EverIndian Summer in MunichOversized Sweater

Nov 15-3

New York DollCasual Glamour


 DECEMBER 2015: Winter Season


When In Doubt Wear RedMerry Christmas Tickled Pink

Decemberf 15-2

Colmar Christmas MarketIt’s Dior, Darling

Photos: © Sandra Bauknecht