Celebrating 10 Years of My Blog with La Mer

Thursday one week ago, I had the privilege to be celebrating my 10th blog anniversary with LA MER at Jelmoli in Zurich among dear friends and most amazing Sandra’s Closet readers. With all my heart, I would like to thank everyone who came and made this evening so special, also for the many beautiful and thoughtful gifts I got. A big and heartfelt «thank you» goes also to the very professional LA MER team, that surprised me with the best cake ever and to PERRIER-JOUËT for the lovely champagne.

The evening was dedicated to the most luxurious products by LA MER, the Genaissance de La Mer collection. The brand’s best anti-aging skincare products offer accelerated renewal and visibly erase signs of time with the help of potent crystals. Inspired by the latter, guests were invited to enjoy a personalized crystal reading by Alexandra Kruse.

I have been blogging for one decade now and so much happened over these past 10 years. I have always believed in being authentic and that staying true to myself would gain success in the long run. Nobody knows what the future holds. So let’s enjoy life to the fullest, be kind and inspire each other every day. Thank you to everyone for the journey.

Happy 1st Advent!

LoL, Sandra

Photos: Sanjeev Velmurugan – © Sandra Bauknecht and via my lovely guests

La Mer Event with Sandra’s Closet at Jelmoli


Celebrating my 9th blog anniversary with LA MER at Jelmoli in Zurich last week was absolutely amazing and I truly would like to thank everyone who came and made it so special, also for the many amazing gifts I got. A big and heartfelt «thank you» goes also to the very professional LA MER team, that is so much fun to work with and to PERRIER-JOUËT for the lovely champagne.

I have been blogging for a long time now, and that evening made me acknowledge just how much happened all these years, and the fact that it all happened because I created a space online to share my love for fashion and beauty, my ideas, inspiration and advice with others. I always believed in being authentic and that staying true to myself would gain success in the long run.

Some of you have been reading Sandra’s Closet since I pressed publish on my very first blog post. I hate the word following. Why? If you see my readers you know they are not followers, they are leading ladies! This was such a rewarding feeling. Seeing all these beautiful, smart women who came from all over Switzerland, from Geneva, Chur, or Basel to Zurich to join me on this occasion. Together we indulged into the luxury world of LA MER and each guest could take home her personally engraved lip gloss.

There were friends who became blog readers and blog readers that became friends. Everyone had a big smile on their face and I was the happiest girl that night! Thank you!

LoL, Sandra

Photos: © David Biedert Photography and © Sandra Bauknecht