My Look: Pink Is My Color

Truth is, I love everything pink. It is such a powerful color. Pink comprises pop culture and fashion, playfulness and girlhood. It can be innocent and not so innocent, luxurious and tacky. This weekend, I am feeling like floating on a pink cloud because it is my birthday. Therefore I have prepared this post as I will indulge in my special day and take some time off.

My look: La Veste Esterel jacket, matching Valerie cutout woven midi skirticon, Le Haut Pampelonne bralette, and Riviera frayed cotton pumpsicon, all by Jacquemus, small flap bag with top handle by CHANEL, Horsebit blue topaz diamond white gold ringicon by Gucci Fine Jewellery, and Pasha C chronograph in steel (2000) by Cartier.

LoL, Sandra

Photos: © David Biedert Photography
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Happy 18th Birthday to My Daughter!

Today is a very special day and this is probably my most private, most emotional and intimate post ever, my baby girl is all grown up. Eighteen years old! Where did the time go? You’ve blossomed into an astounding person, I am so proud of you and cannot wait to watch you continue to grow.

Anouk’s birth announcement – I made it a Marie Claire cover as I was workin there as a fashion editor at that time. Anouk’s birthday has a beautiful numerology: 04/04/2002 at 12:34pm.

Screaming, yelling, and hollering HAPPY BIRTHDAY to my little doll – my Meusel. I love you so much. You have brought me so much joy over the years. You have taught me so much about life, about myself, and about being patient. You have taught me how to love unconditionally. You deserve the best, and I promise to do everything in my power to give you just that!

Whenever I could, I took Anouk with me to work.

My daughter is the mastermind behind most of my photos and we love to travel together. Like here where she shot me in the DMZ zone between North and South Korea in 2018.

As you turn eighteen in those troubled times I just want to say one thing to you – always cherish your friendships and never betray love that is true. I wish you the courage to grab all the opportunities that will come by you and I wish you the perseverance to live your life to the fullest.

Before you will move away for your studies to the US and I will become an empty nester, I promise we will do a big party for you! I will not only miss my daughter, but my best friend, my sport buddy, my best travel companion and my photographer :-). Not to speak of our hours of laughter and your delicious cheese cake. In love, your mummy!

LoL, Sandra

Photos: © Sandra Bauknecht

Happy Birthday

I am thinking of all of you on my birthday today and I am hoping that all the happiness you have given to me during all these years of writing my blog will return to you. Wishing you a happy day!

May today be filled with friendship, laughter, and lots of amazing surprises.

LoL, Sandra

Photo: © Sandra Bauknecht

My Look: Birthday Fun

Last week was my birthday and I was so happy to be surrounded by my close girlfriends for a lunch break full of laughter, fun and great conversations. Time flew so fast… My girls surprised me with amazing gifts (they read my birthday wish list :-)) and I feel blessed to have such amazing women in my life. Thank you to everyone who made my day so special!

My look: Wool coat with web iconand ruffle trim long sleeve dressicon, both by Gucci, glitter boots and large classic flap bag in caviar leather by Chanel.

LoL, Sandra

Photos: © Sandra Bauknecht

I’m One Year Younger Than I’ll Be Next Year

Today is my birthday and good news is that I’m one year younger than I’ll be next year… If I had a wish list granted from the birthday fairy, it would look like this…

Definitely anything Gucci makes me happy. I adore Alessandro Michele‘s designs so much and fell in love with this «Soave Amore Guccification» denim jacket (1). Such a cool piece!

Me at my first day of school matching the Gucci jacket and the Dolce clutch on my wish list :-)…

Then I adore crazy sunglasses like these chain-embellished D-frame acetate sunglasses (2) by Stella McCartney. Even that I am turning 43, I am still feeling like a little girl and this Dolce box clutch pencil case (3) by Dolce & Gabbana reminds me of my first days at school. A fun bag can kick-start a conversation at every dinner party as well as a pair of Etro‘s statement earrings (5). Then talking business, since quite some time, I have been looking for a laptop case and really like this Masters LV x Jeff Koons one (4) featuring Da Vinci’s Mona Lisa.

Dear Birthday Fairy… I have been a good girl… just saying!

LoL, Sandra

Photos: Courtesy of the Brands and © Sandra Bauknecht

Birthday Girl


Today is my birthday and it is a fact, I love birthdays and I adore being an aquarius. Speaking of which, I would like to introduce you to the zodiac medallions by Venyx. Those in search of a modern talisman need look no further than the necklaces found within Eugenie Niarchos‘ new zodiac collection. Each gold coin pendant features one of the twelve zodiac constellations inlaid with diamonds and birthstones signature to the corresponding calendar month.

message venyx

Make yours even more personal by engraving anything from your name to your favorite saying.large_venyx-purple-bespoke-aquarius-coin-pendant-and-chain-1Bespoke Aquarius Coin Pendant And Chain


LoL, Sandra

Photos: Courtesy of Venyx

Birthday Memories


Today is my birthday and yes, I do love having birthdays! I am honest, I love cake, a glass of champagne, surprises and being surrounded by my friends…


I still remember two years ago when I celebrated into my big day during the opening celebration of the new Audemars Piguet store in Zurich. I had the honor to be seated next to the brand’s CEO François-Henry Bennahmias, who went on stage to tell the guests that nobody was allowed to leave the party before midnight because of me. Great memories!

Let’s see what will happen today…

SandraBauknecht_CEOAudemarsCEO Audemars Piguet François-Henry Bennahmias with me

HJ_79420BC-ZZ-9190BC-01_4_closeup_OriginalThe newly launched Diamond Fury watch

And if anyone is looking for a birthday surprise for a loved one, have a look at Audemars Piguet‘s newest watch launch, that was presented during SIHH 2016: Diamond Fury, a true Haute Joaillerie talisman, that reveals its mysterious character via a secret panel which, when touched, subtly unclips to show the dial beneath. It took passion, perfection, over 1,500 hours and 4,635 brilliant-cut diamonds to created this amazing cuff watch with a punk-rock goddess streak.

LoL, Sandra

Photos: © Sandra Bauknecht, © Audemars Piguet

Happy Birthday to Myself


First of all, I love birthdays and I love being the birthday girl! Since my early childhood, this has never changed. Therefore I can happily say today: Happy Birthday to Myself!

This morning, my family surprised me with some very promising boxes from Dior and Dolce & Gabbana and the inside was as good as the outside, see for yourself. Especially the Dior ring put me in the perfect mood for my exciting trip to Paris with the French Maison tomorrow morning.
Stay tuned for more to be posted soon!

LoL, Sandra




Dolce_Gabbana_Necklace_VelvetPhotos: © Sandra Bauknecht

Birthday Bash

Foto Red

I dedicate this post to my family and wonderful friends! Yesterday was my birthday and as I am crazily busy at the moment, I had sadly no time to organize anything. What a bummer because I love being the birthday girl.

One of my best friends spoiled me with a surprise luncheon after our yoga class. You should have seen my face when my friends were waiting for me. I had truly no idea. They treated me with so many beautiful and fun gifts, among them a red wig. What do you think of me being a redhead?


I couldn’t believe my eyes when I opened the most stylish present ever! This amazing coral-coloured Louis Vuitton Croisière 2012 bag that I was so keen on having.
Thank you girlfriends! You rock!

LV Bag


When I came home, some more surprises were waiting for me. One PR lady sent me this “Blogger Oscar” with the following engraving: “The best blogger in the world”. I love it!


And as the best gift of all comes from the heart, I would like to show you my daughter’s breakfast table decoration for me. Isn’t it so sweet?


Thank you all for making my day so special for me!

LoL, Sandra

Photos: © Sandra Bauknecht