Happy 5th Birthday, Sandra’s Closet!

Sandra's Closet 5th Birthday November 2014

OMG! This week had been so busy, that I have almost forgotten a very special day. On November 23, five years ago, the probably biggest adventure of my life has started, I published my first post and Sandra’s Closet was born. I am so grateful for all the amazing things that have happened since then. I travelled to the most distinguished places, met many celebrities and fashion designers (click here to see most of them) and appeared in many publications (check out the press section here).

Below I put together some of my personal highlights over the last five years:

Campaign Closed Sandra Bauknecht

Being the face of the Closed F/W 2011 campaign.


Walking a runway show during New York Fashion Week F/W 2012.


I designed this limited edition “Zurich” tee in collaboration with Closed.

Montblanc_Sandra_Berry_Bespoke_Ink_Sandra_BauknechtThe launch of Sandra Berry, my very own bespoke limited edition ink by Montblanc.


I went with Montblanc for the ultimate Oscar experience to Los Angeles in February 2013.


I became the ambassador for Piaget.


Being at the 2014 Film Independent Spirit Awards in Los Angeles with Piaget was an amazing experience.


In August 2013, we shot a fun social media campaign with MCM in Berlin to celebrate the limited edition collection: Craig & Karl – EYES ON THE HORIZON.


I hosted a fun event with MCM to celebrate the launch of their new backpacks in November 2013 in Zurich.


In December 2013, I hosted the Goldenized event at Patrizia Pepe‘s Zurich store.


Before becoming the editor in chief of L’Officiel Switzerland, I had for three years, from 2011-2014, a monthly column in SI Style magazine.

George Clooney-Sandra Bauknecht

Being invited by Omega for a dinner with George Clooney in Shanghai in May 2014 (post coming up soon).


Hosting a lunch with IWC and star guest top model Karolina Kurkova during the Zurich Film Festival 2014 (post coming up soon).

Tommy BHI-Sandra Bauknecht

Being an ambassador for Tommy Hilfiger’s BHI campaign in October 2014 made me very proud.


Designing a Samsung tablet during the Mercedez-Benz Fashion Days Zurich 2014 that we will be raffled off soon here on my blog was an extremely fun project.

Sandra Bauknecht_Editor in Chief L'Officiel SwitzerlandSB

And last but not least something I am really proud of: I am in a book that was launched recently in German during Berlin Fashion Week and in English during London Fashion Week (a detailed post will be published shortly). Fashion Germany, the new coffee-table 208-page tome presents the country’s most important people in the world of fashion.

My blog has taken me on such a beautiful adventure and I would like to thank you all for following me and supporting my work. Without you, the success wouldn’t have been possible. Stay tuned during the next weeks as some amazing raffles will be coming up to thank you for all your time that you are spending on Sandra’s Closet.

LoL, Sandra

Photos: Courtesy of the Brands, © David Biedert Photography, © Christoph Schemel and © Sandra Bauknecht

My NYC Blogger Diary and Backstage Report

Blogger Diary NYC

For all my German and Swiss based readers, the big annabelle trend issue will be out tomorrow featuring my blogger diary from NYC Fashion Week. Most of you followed me during that exciting week. So many crazy things happened: I modeled at the Polyvore Live Fashion Show presented by Covergirl, met celebrities such as Bradley Cooper or Nicky Hilton and attended the Bloglovin’ Awards among many other events.

Below are some amazing backstage shots of the Polyvore Live fashion show. Have a look and find some inspirations for your next beauty look.

The makeup was created by celebrity makeup artist Beau Nelson (follow him on Twitter @Beau_Nelson) with products by Covergirl. For me, a very different look from what I am used to wear. Light eye make-up with just a little mascara combined with bright red lips.

Hair was done by celebrity hairstylist Sarah Potempa (follow her on Twitter @sarahpotempa) who also invented the amazing Beachwaver, an innovative curling iron that rotates in both directions to give you glamorous red carpet waves with the touch of a button. I truly hope that this product will be sold in Europe soon. For my US-readers, click here to shop.






Brad with me


Make-up Poly




















A huge thank you to the lovely Polyvore team for letting me be part of this amazing experience. By the way, don’t you think that Polyvore‘s co-founder Pasha Sadri looks like Marc Jacobs?!

Don’t forget to enter the More Than a Feeling with Swarovski contest on Polyvore!

LoL, Sandra

Photos: Courtesy of Polyvore and © Sandra Bauknecht

My Fashion Column: New World


Here is a little inspiration for a weekend read for my Swiss and German based readers:
The new SI Style is available featuring my monthly fashion column. In this issue, I am talking a little about the differences between bloggers and fashion journalists, give some travel tips and tell you more about the Polyvore Live fashion show and the Dior Addict Extrême event in Paris. I hope that you will like it.

LoL, Sandra

Photo: © Sandra Bauknecht

Watch Today the Fashion Show Livestream

Polyvore Live

It is so exciting! Today is the big day! The Polyvore Live Fashion Show presented by Covergirl will take place at 6:30pm EST. You can watch the live webcast here. All the models will be bloggers, including me. Here are some photos of the final rehearsal we had this weekend.

Enjoy the creations of Fashion Institute of Technology alumni Lauren Bagliore, Vengsarkar Budhu, Sergio Guadarrama, and Dana-Maxx Pomerantz.

LoL, Sandra





Exciting News

Blogger reveal

Finally I can reveal the exciting news: I am flying to New York tomorrow morning to walk the runway myself during Mercedes Benz Fashion Week.

Polyvore and Covergirl have teamed up for an amazing fashion show to present the collections of four up and coming FIT graduates. “Prominent fashion bloggers” will walk the catwalk and I am so excited to be among them. The Polyvore Live runway show also will stream live on Polyvore.com, offering virtual access to more than 13 million people across the globe.

Invite Poly Live


Here are the four FIT alumni designers that were selected by Polyvore and FIT’s Alumni Affairs:

1 – Lauren Bagliore received a BS in Fashion Merchandising Management in 2005, after which she worked at Vivienne Westwood, Zac Posen, Libertine, Tod’s, and Paul Hardy. Bagliore recently established her own clothing line, Lauren Bagliore Design House. Her designs are noted for their draping and unique combination of edgy yet wearable sensibilities.

2 – Vengsarkar Budhu received a BFA in Fashion Design in 2006. Specializing in eveningwear, he was selected by Reem Acra as the critic award winner for special occasion wear in FIT’s annual BFA Fashion Show. Budhu has started his own eveningwear label, GAVASKAR.

3 – Sergio Guadarrama received a BFA in Fashion Design in 2008. While still a student, he launched his label, Celestino. In 2008, he won “The Best in Class – Execution” in the FIT Supima Design Competition. In 2010, he served as a critic for the annual FIT BFA Fashion Show, along with a group of designers that included Calvin Klein and Carolina Herrera.
Sergio is known for his uncanny ability to create season-less eveningwear and has crafted gowns for the Metropolitan Opera.

4 –Dana-Maxx Pomerantz received a BFA in Fashion Design in 2005. After working for Betsey Johnson and Marc Jacobs, she established her eponymous clothing line, Dana-Maxx. She was selected as one of Women’s Wear Daily’s “Hot New Designers” and was featured on ELLE Magazine Creative Director Joe Zee’s hit television show, All on the Line.

Stay tuned for many exciting posts from New York Fashion Week!

LoL, Sandra

Photos: Courtesy of Polyvore