My Fashion Column: New World


Here is a little inspiration for a weekend read for my Swiss and German based readers:
The new SI Style is available featuring my monthly fashion column. In this issue, I am talking a little about the differences between bloggers and fashion journalists, give some travel tips and tell you more about the Polyvore Live fashion show and the Dior Addict Extrême event in Paris. I hope that you will like it.

LoL, Sandra

Photo: © Sandra Bauknecht

Dior Addict Extrême – 4 Iconic Styles

Dior Addict Extrême

The reason for my fairytale-like trip to Paris was the launch of Dior Addict Extrêmethe new lasting fashion lipstick. For the official photos, please click here. Today, I would like to give you more information on the new season’s must-have beauty product.

In 2011, an addict fashion story came to life when Dior launched Dior Addict, the house’s first fashion lipstick in 44 easy-to-wear and playful colours with spectacular glossy shine and ultra-comfort. For last year’s post, please click here.

In 2012, Addict becomes Extreme, edgy and sophisticated. The new black case makes it a fashion statement already.
Available in 12 new pure luminous colours, starting in Switzerland Mid March for CHF 46.-.
(There will be 4 new nail polish shades complementing the look for CHF 37.-.)

The star ingredients of the lipsticks are 4 expert waxes with extreme opposite actions for a breakthrough combination of lasting comfort in an ultra-thin veil. Dior added the most thin and radiant oils for a luminous shine and radiant shades. Hyaluronic microspheres provide ultra-comfort and an immediate plumping result.

Below you can explore the 4 “It“– shades  and their 4 iconic styles.
I also created some fashion looks complementing the new lip colours. To shop the outfit, just click on the highlighted texts.


Audacious Pinks – Fashion Dress-Code

Inspired by Lucky, one of Dior’s most famous models, who was an icon on the catwalks in the `50s, this shade is for a woman who explores her inspirations and plays with her style.

Wrap-effect crepe dress iconby Vanessa Bruno, Masako silk-satin pumps iconby Charlotte Olympia and Mini Loubi Lula printed silk-twill frame clutch iconby Christian Louboutin.

Dior Addict Extrême 536 Lucky and Dior Vernis 659 Lucky


Beige Elegance – Minimal Chic

Inspired by the allure of Parisian women, this shade is synonymous for timeless sophistication.

Wool-twill blazer iconand shirt dress with star buttons, both by Miu Miu and snake-effect leather pumps iconby Giuseppe Zanotti.

Dior Addict Extrême 316 Incognito and Dior Vernis 257 Incognito


Sunny Shades – Cruise Aura

This coral tone stands for the elegance of the Riviera and the fascination of St. Tropez.

Printed silk-georgette top iconby Roberto Cavallisilk-trimmed brushed-twill shorts iconby Elizabeth and James,leather ballerinas by RepettoPS1 Small leather satchel iconby Proenza Schouler and enameled gold-plated cuff iconby Yves Saint Laurent.

Dior Addict Extrême 639 Riviera and Dior Vernis 537 Riviera


Depth & Intensity – Extreme Glamour

Inspired by the iconic Plaza Athénée hotel on Avenue Montaigne, this velvety pink is for all divas and the special moments in your life.

Strapless cotton and silk-blend faille gown iconby Prabal Gurungneon python snake-clasp clutch iconby Roberto Cavalli and Tippi snake-effect leather pumps iconby Jimmy Choo.

Dior Addict Extrême 476 Plaza and Dior Vernis 579 Plaza

Which one is your favourite?

LoL, Sandra

The Official Dior Photos


Here they are: The official photos from the Dior shoot for Dior Addict Extrême, the new lipstick and nail polish collection.

I love them so much. The ambiance, the roses, the colours, the gorgeous Dior accessories such as the pink Lady Dior bag are so divine. Enjoy!



Sweet Sonya, who is in charge for the Swiss PR joined in the fun for a photo together. Gosh, we had a blast! She also took the photos of me below.

I am still in heaven thinking about those days…

LoL, Sandra

Dior C
Dior B

Dior DPhotos: © Dior and © Sandra Bauknecht

The Make-up Look for the Dior Shoot


My make-up look for the photo shoot was based on the “It”-colour Plaza, a wonderful pink tone. It is inspired by the glamour of the Parisian luxury hotels, such as the eponymous Plaza Athénée hotel. The colours are dramatic, deep and sophisticated.


Dior Shoot

My skin was prepped with the new Revitalizing Foundation from the Dior Prestige line which is only available in Asia (To all my Asian readers, lucky you!). It is an amazing product, you have to try it. For us Europeans, Diorskin Nude is a great alternative.



For the dramatic look, the make-up artist started to contour my eyes with a black eye pencil.



Then, she used the darkest shade of the 5-Colour Eyeshadow Palette “970 Stylish Move” and applied it with a beveled brush as an eyeliner.

She made the line thicker toward the outer edge and extended the upper line out beyond the corner of the eye, to form a cat’seye-like shape. The lighter colours of the palette served as a base. Then, she applied the new Diorshow New Look Mascara in black.


On my cheeks: Diorblush in 839 Vintage Pink.

Dior Blush


On my lips: The new Dior Addict Extrême in 476 Plaza, lasting lip colour with radiant shine.


On my nails: Matching the lips, the new pink 579 Plaza nail polish was applied.
Love it so much!

Stay tuned for the official photos!

LoL, Sandra


IMG_0026Photos: © Sandra Bauknecht

Behind the Scenes of the Dior Shoot

Dior 11

The last days have just been amazing. My blog has taken me on such a wonderful journey that I sometimes think it must be a dream. After getting back from NYC Fashion Week on Wednesday, I had a little time to pack a new suitcase. Thursday morning, I flew to Paris for a fairytale-like event hosted by Dior.

Together with other bloggers from all over the world, I was invited to explore the Dior Addict Extrême experience. The new nail polish and lipstick collection which is taking the iconic Dior Addict to a new “extreme” level will be available in Switzerland from the second half of March. As you can see, Kate Moss is again the face of the advertising campaign.


I stayed in an awesome suite at the Plaza Athénée which is just across from 30, Avenue Montaigne, the home of the house Dior.


Arriving at the Dior Haute Couture Salons felt like “Sandra in Wonderland“, no wonder looking at the gigantic chair and all those dreamlike Haute Couture creations. This place is full of magic and the people working at Dior are all extremely lovely.

Dior Chair with me

Dior 12


Love for detail: Even the sweets came in the shades of the four new must-have lip colours.
Below from left to right: Lucky (coral pink) is the “It”-colour (on Kate Moss), Riviera (orange), Incognito (nude beige) and Plaza (creamy pink).











Dior 13



A detailed post on the amazing make-up I wore for the shoot and the official photos will follow soon! In the meantime, enjoy this little teaser below.

Thank you, Dior, for letting me be part of this fairytale!

LoL, Sandra



IMG_0044Photos: © Sandra Bauknecht

My Suite at the Plaza Athénée in Paris


For the Dior Addict Extrême event in Paris, I was invited to stay at the beautiful Plaza Athénée, already an institution on the famous shopping street Avenue Montaigne that captures the Parisian spirit of life perfectly. The hotel has also a Dior spa.


I stayed in an amazing suite on the third floor of the hotel. Isn’t the view from the balcony just divine? The only thing missing was the sun…

LoL, Sandra

View from Plaza








IMG_9900Photos: © Sandra Bauknecht

New Dior Shoes

Dior Shoes

Say hello to my new beautiful Miss Dior peep toes! I love the combination of fuchsia silk and black lace. I wore those beauties to the photo shoot for the launch of Dior Addict Extrême in Paris yesterday. More to follow…
Thank you, Dior, for this dream!

In the meantime, enjoy your weekend!

LoL, Sandra




IMG_0083Photos: © Sandra Bauknecht

My Stay at the Mandarin Oriental Paris


Today, I am off to Paris for an exciting event with Dior Addict Extrême. To get you in the French mood, I would like to show you some photos of the Mandarin Oriental Paris that opened its doors last June and where I stayed during Haute Couture Fashion Week. For more information on the hotel, please click here for the previous post.

I thought that you might like the photos of my Deluxe room to get a better idea of the beautiful interior design. The service was outstanding and the location on the rue Saint Honoré is absolutely fantastic. The famous concept store Colette is just down the street.

My new Paris favourite!

LoL, Sandra






Coffee Mandarin




Mandarin Bath2Photos: © Sandra Bauknecht