When Tommy Hilfiger approached me to work together on this special project, I was immediately hooked. The American brand’s continued support of Breast Health International for the eight consecutive year marks the launch of a new limited-edition handbag. As my own mum suffered from breast cancer and fortunately fought this horrible disease, I know how hard this phase of life can be for the patient but also for her family. Buying this fantastic bag means: “Building awareness, raising funds and making a positive impact on the lives of women who are affected by breast cancer around the world,” as Tommy Hilfiger states.
The limited-edition handbag will retail for €299, and €100 of each sale will go directly to the Fund for Living. This global BHI initiative assists women with breast cancer by covering costs or addressing unique problems associated with their care that are not commonly covered by health insurance programs, such as transportation to a medical appointment or childcare during treatment.
The 2014 BHI campaign features no other than award-winning actress Naomi Watts photographed by Patrick Demarchelier. The handbag is available exclusively on tommy.com and in select Tommy Hilfiger stores around the world starting today.
For the social media campaign, I was asked to show the content of my bag. I truly love the different very useful features of this versatile fashionable companion such as many pockets, a keychain with red, white and blue tassels, a detachable tan strap that allows for use as a shoulder bag.
Here is what I in general carry around with me on a daily basis: Something to read like L’Officiel Switzerland, my iPad and iPhone (don’t you love my new Vanity mirror iPhone 5 cover by Moschino?!), a notebook by Smythson and my pen by Montblanc, a pair of sunglasses, credit cards and some cash, my make-up pouch filled with lipgloss, blush and a powder for quick retouches and of course my little Leica with which I capture all those moments I share with you on my blog.
I was asked to donate one item from the content of my bag and I would like to give this beautiful necklace with a key charm by Patrizia Pepe as a mojo. In the end of the social media campaign, one breast cancer patient gets the bag filled with little surprises from all around the globe.
Shopping for a good cause. Ladies, I am asking you what can be better?! Please help to support Tommy Hilfiger’s wonderful initiative and let’s all walk around with this must-have bag!
TO SHOP, PLEASE CLICK HERE.
Photos: Courtesy of Tommy Hilfiger and © Sandra Bauknecht