The Alexa Factor

Today marks the launch of Alexa Chung‘s debut collection ALEXACHUNG. Drawing on the model, muse and journalist’s own idiosyncratic sense of style, her beautiful collection applies over a decade of experience in the fashion industry and is packed with personality and humour. “Music has had a huge influence on my work as have my friends,” she explains, citing icons Jane Birkin, Brian Jones, David Hockney and David Bowie as inspiration. I especially love her fun slogan tops and the gorgeous denim overall.

To celebrate the new line, luxury online retailer MYTHERESA has joined forces with musician Mike Skinner to produce the second instalment of mytheresa.com tunes.

In 2004 English musician, The Street’s Mike Skinner booked a then unknown model, Alexa Chung, to star in the music film clip of “I could well be in”. They met again for the first time in twelve years at a mytheresa.com intimate dinner in Germany and an idea ensued. To celebrate the launch of Alexa’s collection, mytheresa.com re-united them for the mytheresa.com tunes series. The song “In my head – the darker the shadow the brighter the light”, is classic Mike Skinner prose and features Alexa Chung narrating her way through Ireland, from the iconic Lismore Castle to the dive bars of Cork, in selected looks from her debut collection.

Being the first mytheresa.com woman in a series of inspiring women, there is a special bonding between mytheresa.com and Alexa Chung since 2013 when the first joint project launched. Since then Alexa Chung has attended several mytheresa.com events (click here please for a previous post), but was also the main character of the very first mytheresa.com tunes instalment for the launch of AC by AG jeans, singing a cover of “Blue Denim” by Stevie Nicks.

TO SHOP ALEXACHUNG ONLINE AT MYTHERESA, CLICK HERE PLEASE. Alternatively, the collection is also available at NET-A-PORTER.

LoL, Sandra

Photos and Video: Courtesy of Mytheresa.com and via Vogue UK

The Crochet Wish List

Aside from the fringe that is coming back in full force (stay tuned for a complete trend report), crochet and macrame were big on the S/S 2011 runways. High-fashion designers were focusing on the delicate and intricate look with a certain `70s allure and even included the accessories.

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Absolutely gorgeous is Stella McCartney’s “Falabella” crocheted tote from the Resort 2011 collection. This ultra-soft bag with its retro-inspired spin is the perfect summer carry-all, providing you with space and style!

Stella2I bought this treasured It-piece reminiscent of an Ibiza holiday gone glam at Salvatore Schito in Zurich who sell a large variety of Stella McCartney pieces. For further information please click here.

LoL, Sandra

 

Schito1Schito

S/S 2011: Marakkesh Moment

Marakkesh SS2011

A Moroccan spirit influenced many designers for their S/S 2011 collections which inevitably meant that Yves Saint Laurent, who had spent many years there, was in the air as well.

As the models stepped out onto the runway, you were immediately jetted off to North Africa with all those crochets, tassels, feathers, beads, fringes and Moroccan mirror details. The Sahara subtext was explicit in the colour palette, the Tuareg head wraps and tribal jewelry seen at Giorgio Armani and Salvatore Ferragamo for example.
Drop-crotch harem pants should be on your must-have list for summer.

LoL, Sandra

Morocco SS2011

Time to Crochet

As promised here are the best crochet and knit looks from the F/W 2010 runways. The designs were versatile, catering for all tastes.


From bohemian 60`s and 70`s inspired looks like the Versace or Missoni ones to crocheted knits combined with romantic details like bows and ribbons, spotted at Dior. If you like it more gothic or clean, Pringle of Scotland will be your choice this winter.


As I already told you, the “Miss Sicily” bag by Dolce & Gabbana is coming back in knitted versions and has been seen on Victoria Beckham already. So keep an eye on the upcoming sale, probably you can find one from the summer for a great price. I will keep my fingers crossed!

LoL, Sandra

Photos: Courtesy of the Brands

Crochet and Knit Lovers

Crochet Bag Chanel

If you think of crochet and knitting as stereotypical hobbies of grannies, you are completely mistaken this summer. Trendsetters for the retro chic handicrafts were especially Dolce & Gabbana and Chanel showing beautiful head-to-toe crocheted looks on the S/S 2010 runway.

But the accessories were the most outstanding. A crochet or knit bag is no doubt something special that you do not see very often unless you are living in Ibiza. The process of making it might be time-consuming. If it justifies the price, you will have to decide for yourself.
The Chanel bag for example is around CHF 4520.- and in stores now.

Granny Chic

Craftmanship went into many different designer bags like the Chloé Iris strass crochet clutch for around $2360.- or the multiple models by Dolce & Gabbana. Those ones might be a good investment, particularly the “Miss Sicily” will return for  winter again in knitted versions. As soon as the sale starts, keep an eye on these treasures….
And stay tuned as I will keep you posted about the remaining crochet trend for F/W 2010 in the next days.

In case you fell in love with those retro-crafts, but you do not want to spend a fortune or your time knitting, I spotted something wonderful for you.
The best is that you can shop and support a good cause in one!

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Those pretty knit bags are all in the price range of CHF 160.- – CHF 180.-. They are made in Ecuador by underprivileged women in difficult living conditions. The Fundacion Avanzar offers training courses for mothers in need and helps them sell their products afterwards.picture-47








Each bag is made to order to the shape and colour of your choice. Get inspired and have a look at the complete product catalogue. If you are interested, please contact Margarita Heredia Forster who is coordinating the projects from Switzerland (Phone: +41 44 912 16 56 or ). Atelier Avanzar ships worldwide.

picture-42I have the purple one to the right and it is perfect for daily use. Spacious, cute and no need to worry about showing wear.

Fashion and charity. What a lovely combination!

LoL, Sandra