Today marks the launch of Alexa Chung‘s debut collection ALEXACHUNG. Drawing on the model, muse and journalist’s own idiosyncratic sense of style, her beautiful collection applies over a decade of experience in the fashion industry and is packed with personality and humour. “Music has had a huge influence on my work as have my friends,” she explains, citing icons Jane Birkin, Brian Jones, David Hockney and David Bowie as inspiration. I especially love her fun slogan tops and the gorgeous denim overall.
To celebrate the new line, luxury online retailer MYTHERESA has joined forces with musician Mike Skinner to produce the second instalment of mytheresa.com tunes.
In 2004 English musician, The Street’s Mike Skinner booked a then unknown model, Alexa Chung, to star in the music film clip of “I could well be in”. They met again for the first time in twelve years at a mytheresa.com intimate dinner in Germany and an idea ensued. To celebrate the launch of Alexa’s collection, mytheresa.com re-united them for the mytheresa.com tunes series. The song “In my head – the darker the shadow the brighter the light”, is classic Mike Skinner prose and features Alexa Chung narrating her way through Ireland, from the iconic Lismore Castle to the dive bars of Cork, in selected looks from her debut collection.
Being the first mytheresa.com woman in a series of inspiring women, there is a special bonding between mytheresa.com and Alexa Chung since 2013 when the first joint project launched. Since then Alexa Chung has attended several mytheresa.com events (click here please for a previous post), but was also the main character of the very first mytheresa.com tunes instalment for the launch of AC by AG jeans, singing a cover of “Blue Denim” by Stevie Nicks.
TO SHOP ALEXACHUNG ONLINE AT MYTHERESA, CLICK HERE PLEASE. Alternatively, the collection is also available at NET-A-PORTER.
Photos and Video: Courtesy of Mytheresa.com and via Vogue UK