Every year, IWC Schaffhausen is lauded at SIHH (the Salon International de l’Haute Horlogerie in Geneva), for having the biggest and most spectacular booth. Remember last year’s Portofino theme which was truly amazing? (If not, please click here.)

This year is no different. The booth turned out even more spectacular than ever before, designed to look and feel like a US Aircraft Carrier. The highlight was a spectacular, real-life flight simulator in the body of a real fighter jet.

No wonder that many celebrities came to see the booth and to explore the newest collection of Pilot’s watches.

Please enjoy my photos below!

LoL, Sandra



IMG_7362German actor Sebastian Koch listening carefully to his “flight instructions”

IMG_7353Singer Ronan Keating with me

EwanFamous actor Ewan McGregor (Star Wars prequel trilogy, Trainspotting, Moulin Rouge)

IMG_7381CEO of IWC, Georges Kern, with his wife Monika Kern and Ewan McGregor

AdrianaGorgeous Victoria Secret supermodel Adriana Lima

Adriana2…had a lot of fun.

IMG_7384From left to right: Ewan McGregor, Ronan Keating, Marc Forster and Georges Kern.

What have those gentlemen in common?

IMG_7390They all wear IWC watches.

Photos: © Sandra Bauknecht