Every year, IWC Schaffhausen is lauded at SIHH (the Salon International de l’Haute Horlogerie in Geneva), for having the biggest and most spectacular booth. Remember last year’s Portofino theme which was truly amazing? (If not, please click here.)
This year is no different. The booth turned out even more spectacular than ever before, designed to look and feel like a US Aircraft Carrier. The highlight was a spectacular, real-life flight simulator in the body of a real fighter jet.
No wonder that many celebrities came to see the booth and to explore the newest collection of Pilot’s watches.
Please enjoy my photos below!
German actor Sebastian Koch listening carefully to his “flight instructions”
Singer Ronan Keating with me
Famous actor Ewan McGregor (Star Wars prequel trilogy, Trainspotting, Moulin Rouge)
CEO of IWC, Georges Kern, with his wife Monika Kern and Ewan McGregor
Gorgeous Victoria Secret supermodel Adriana Lima…
…had a lot of fun.
From left to right: Ewan McGregor, Ronan Keating, Marc Forster and Georges Kern.
What have those gentlemen in common?
They all wear IWC watches.
Photos: © Sandra Bauknecht