The Legend of the Silver Arrow

The Legend of the Silver Arrow

Yesterday evening, I was invited by IWC Schaffhausen to celebrate at Zurich’s Dolder Grand Hotel the legend of the famous Silver Arrow. The slogan “IWC. Engineered for Men.” got a whole new meaning when I entered the room as I was one of the only women there. But as I love cars, watches and speed, I felt very much at ease.

Sandra Bauknecht Silberpfeil 2

The star attraction of the event was a vehicle that has gone down in the annals of motorsport and laid the foundations for that legend: the Mercedes-Benz W 25. It set up the course record in 1934 and came in for a pit stop in Zurich on its journey back to the course in central Switzerland this upcoming weekend at the 11th International Klausen Hill Climb 2013.

IWC Silberpfeil unvealing

The W 25 on display with the characteristic silver aluminium bodywork that earned this vehicle and its successors the nickname “Silver Arrow” is the last roadworthy model in the series and at the same time the jewel in the crown of the Mercedes-Benz Classic collection.

Inside Silberpfeil IWC

Dörte welti-jeroen van royen-Sandra Bauknecht

Having fun with my colleagues, Dörte Welti and Jeroen van Rooijen.

Sandra Bauknecht Silberpfeil

Black-and white photographs and film footage transported us back to the world of the 1920s and 1930s – the era of the original Klausen Hill Climb races.

IWC Ingenieur Watch Dolder

In the foyer, we had the opportunity to peek over the shoulder of a watchmaker at work. All very fitting, because the designer engineers at IWC Schaffhausen took some of their inspiration from the W 25, and, as part of the relaunch of the Ingenieur watch collection in 2013.

Watch IWC


The best was yet to come, I won the main prize that was presented to me by Linus FuchsIWC Managing Director Switzerland. See you this weekend at the Klausen Hill Climb!

LoL, Sandra


Photos: Courtesy of IWC and © Sandra Bauknecht

SIHH 2013: IWC’s Pole Position


This week, I went to Geneva for the 23rd Salon International de la Haute HorlogerieSIHH 2013. Of course, my first stop had to be the IWC Schaffhausen booth that had been once more the most impressive one seen at the famous watch fair. Do you remember the amazing Italian ’50s/’60s theme for the Portofino watches in 2011 or the aircraft carrier for the Pilot watches in 2012?


Speaking of IWC Schaffhausen, you are talking superlatives which is entirely in keeping with the creative spirit that reigns at the Swiss watchmaking company. After the amazing launches and events of the last years, I had been pretty curious if this could be topped. And yes, they did it! As director Marc Forster said, “arriving at the IWC booth feels like arriving at a film set”. And this time, I arrived at a race track. The booth was filled not only with the most exquisite watches, but with the most stunning race cars you can imagine.




So ladies and gentlem, start your engines. In 2013, IWC Schaffhausen embarks on the Formula One season as the Official Engineering Partner of the MERCEDES AMG PETRONAS Formula One™ Team and relaunches the Ingenieur family that appears in a new, modern and very impressive light.


Georges Kern, CEO of IWC Schaffhausen, puts his finger on it when he says: “Three outstanding quality features set the new Ingenieur collection apart: top-quality IWC movements, sophisticated functions and innovative materials.”


The story of the Ingenieur is strongly connected to the rapid progress made during the 1950s when technological progress dramatically increased the presence of magnetic fields. The Ingenieur, a pure and simple man’s watch, became famous as the antimagnetic watch of that time. When in 1976, IWC Schaffhausen unveiled the “Ingenieur SL” designed by Gérald Genta (above on display at the booth), an icon was born.


In 2013, the Ingenieur has become the perfect watch for the racetrack as the set-up of a Formula One™ racing car and the assembly of a high-precision timepiece, both exemplify the art of engineering at the highest-possible level. Materials used in motorsport, such as carbon fibre, ceramics and titanium, are the hallmarks of the new design line.



My favourite model: The Ingenieur Automatic Carbon Performance (Ref. 3224) features a rubber strap with a textile inlay, which is stitched with signal-yellow or red thread.


Personally speaking, it’s one thing to look at those photos and read all about those new must-have timepieces, but it’s quite another to strap them on your wrist and examine them up close. The new Ingenieur watches will surely be a hit for IWC, so better race to the next IWC dealer and get your hands on them. The pole position will be all yours, at least style-wise.


What a beauty: The Ingenieur Perpetual Calendar Digital Date-Month (Ref. 3792) features a perpetual calendar together with a digital date display and leap year indicator.

Have fun exploring whom I spotted at the booth and stay tuned for more photos coming up, especially from the amazing IWC Race Night with top celebrities from all over the world.

LoL, Sandra


Michela Cerruti, daughter of Aldo Cerruti, an Italian racing driver that might be soon spotted driving the Formula One tracks.


German soccer goalkeeper Jens Lehmann


German actor Thomas Kretschmann


Former French soccer player Zinédine Zidane with me


Actor Ralf Moeller


From left to right: Zinédine Zidane, Ralf Moeller and Jean Reno


Boris Becker with me


Photos: © Sandra Bauknecht, Photos of 2nd collage: Courtesy of IWC