Chanel Coco Beach

For a long time, the sun was the celestial body to be avoided. But, defiant and liberated from convention, Gabrielle Chanel decided that bronze would be her colour: one of freedom, leisure, and in a word, life. In Deauville, then in Biarritz and Cannes, the designer opened boutiques, located a few steps from the beachside. In love with the coast and outdoor life, a few years later in 1928 she acquired some land in Roquebrune-Cap-Martin on which she had her villa La Pausa built and where she welcomed her family and artist friends.

Coco Chanel, Misia Sert and Mme Philippe Berthelot on The Beach, Lido Venice.

Gabrielle Chanel had started creating collections calibrated for the dolce vita of beachside resorts, jersey outfits in Deauville from 1912 and fluid knits with supple lines in Biarritz from 1915. Among them the silk blouses with wide collars, inspired by sailors and worn by the designer herself, become a signature of this lifestyle. With its view over the Mediterranean and vast Provencal garden, La Pausa was a home port, a stopover between stays on one of the yachts belonging to the Duke of Westminster and the perfect setting for this casual chic outdoor wardrobe.

Coco Chanel, wearing «beach pyjamas», with Duke Laurino of Rome, in 1930 – a great example how Breton tops and nautical style sailed into our wardrobes.

Today Karl Lagerfeld honours this art of living, so dear to Gabrielle Chanel. The designer gives it a renewed vision, infused with youth and stylish energy. While in every collection there’s been surf and paddleboards, ping pong bats and other summer sport accessories, now COCO BEACH DE CHANEL sees the light of day, a ready-to-wear and accessory collection conceived for the beach and seaside resorts.

Chanel S/S 2018

For S/S 2018, swimming costumes and two-pieces, dresses, playsuits and terrycloth shorts but also outfits in fringed denim or belted striped sailor tops in ecru and burgundy silk make up this sporty line. Buttons are stamped with marine anchors while the iconic quilting is printed on jersey, and red, pink or black denim. Sailor’s bags held with the classic chain interlaced with leather, bowling bags, camera cases and clutches, coloured espadrilles with black toe caps complete this collection of swimwear and beachwear.

Another look from Chanel’s  S/S 2018 runway. 

Dedicated to life by the sea, this COCO BEACH DE CHANEL collection will only be available in a selection of CHANEL boutiques, naturally located in beachside resorts: Saint-Tropez, Monaco, Cannes and Nice for France, then Barcelona and Capri for Europe. Other holiday resorts drenched in sun all year round like Palm Beach, Santa Fe, Honolulu and Dubai as well as certain spots in Australia, Brazil, Japan, China, Singapore, Korea and Turkey will also receive the collection, available from mid-June through to September.

Chanel’s pop-up boutique in St. Tropez

From that first dive into the ocean at dawn to toes buried in the sand at dusk, this collection encapsulates the sun, life by the beach and the great outdoors. It’s the signature of a lifestyle dedicated to sunlight.

LoL, Sandra

Photos: Courtesy of Chanel

My Look: My Summer Anthem

Wolford_Swimwear_Sandra Bauknecht

Due to another amazing project that will be revealed soon, I had to cancel a very interesting trip to Grande Champagne with LOUIS XIII for the launch of their highly exclusive Rare Cask 42,6 cognac (one bottle is €18.000). Sometimes, I would love to clone myself…

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For the first time in weeks, I had an afternoon free that I spent with a good book at my pool. It feels so great that we finally have summer in Zurich and being outside in your own garden is for me one of the most luxurious things on earth. It was a great opportunity to try my new retro-style bathing suit. In general, I like to wear bikinis as you saw me last year in Maui or in 2011, but this one-piece looks great and is perfect during those cooler days.

My look: Embellished bathing suit and sarong, both by WolfordBowletto bag by Karl LagerfeldTribute Two textured-leather pumps by Saint Laurent, Audrey wayfarer sunglasses by Céline, earrings by H&M and bangles by Sal y Limon.

LoL, Sandra

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Photos: © Sandra Bauknecht

Guide to Your New Season Wardrobe

Hello BeachSummer is on its way and it’s set to be the most sensational yet. Today, I would like to spotlight the definitive trends, hot new designers and must-have pieces for your new season wardrobe.

Day to NightKick-start with a high-voltage dress by Diane von Furstenberg. Maxi lengths are a laid-back way to work shimmering sequins for day – finish with Musa‘s decorative sandals. After dark, look to master craftsman Vineet Bahl, the upcoming Indian designer. His beautifully embellished gowns are perfect for sultry nights.

184470_in_xlDiane von Furstenberg

Next up, Diane von Furstenberg‘s icongraphic summer collection ticks two trends in one – power prints and ladylike cuts. Whether you go for a demure knee-length dress or pair up your prints in a contrasting top and skirt, channel the runway girls and keep hair and makeup fuss free.

187530_in_xlChristian Louboutin

When it comes to accessories, have fun and experiment. Do the bold shoulder with Christian Louboutin’s Artemis bag icon– the editors’ favorite and this year’s must-have.

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Victoria Beckham

And don’t forget to update your sunglasses. Victoria Beckhamicon‘s oversized frames will lend a fashion-forward edge to any outfit.

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This season’s style rule for jewelry? More is more. Hervé van der Straetenicon is the new need-to-know name. The Parisian jeweler’s sculptural gold cuffs are the perfect partner to neutral tailoring. Semi-precious stones also take a starring role: Rosantica’s lapis lazuli collar necklace iconor Erickson Beamon’s colour-pop pieces iconwill instantly dress up a simple tee and blazer.

Life's a Beach

Dive into swimwear in the latest ready-to-wear one-piece – it’s not just for the beach! Be inspired by the Peter Pilotto runway and choose a sporty style for day, finished with a dramatic full skirt iconand heels.

197642_in_xlZimmermann

Or perfect your poolside pose in bloom-adorned swimsuit iconby Australian label Zimmermann.

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Tara Matthews

As the sun sets, switch effortlessly from pool to bar in Tara Matthews’ stylish cover-up, exclusive to NET-A-PORTER.

196129_in_xlPaloma Barcelò

Complete the look with candy-striped wedges by Spanish shoe label Paloma Barcelò.

Happy Shopping!

LoL, Sandra