By Naomé – Dream. Act. Impact.

I met Naomé Schenk through ASMALLWORD a few years ago and was immediately impressed by her energetic and positive charisma. Nothing seems to stop her. Not even her disease, Ullrich-Turner syndrome (TS), also known 45,X, or 45,X0, a genetic condition in which a female is partly or completely missing an X chromosome. Signs and symptoms vary among those affected. For Naomé, it meant not being able to walk anymore when she became a teenager. Today, she conquers the world in a wheelchair and plays E-hockey (Electric Wheelchair Hockey) enthusiastically.

Creative and daring, Geneva-based Naomé has always been an effective dreamer who wants to have a positive impact on the world around her. Passionate about fashion and luxury, she has been following trends for many years. She notes the growing concern of consumers of luxury goods about the meaning towards their shopping.

Bio-ethical Swiss cotton

Therefore she launched By Naomé, her own luxury fashion brand totally Swiss made which gives back all its benefits to charity. Each collection is the result of an encounter between By Naomé, a renowned artist and a charity. The T-shirts are organic and sewn with certified bio-ethical «Swiss Cotton», the most qualitative cotton in the world that feels like silk. By Naomé has been awarded the Butterfly Mark, powered by Positive Luxury, in recognition of being a sustainable, social and innovative brand.

This season, By Naomé joins forces with contemporary artist Hadrien Dussoix. The so-called «The First Date» collection is limited and consists of 5 emblematic works, available as artwork and T-shirt.  The Womanity Foundation and the Giving Women association have been chosen as the respective charity, so all the profits of the collection will be donated to them.

Naomé’s mission is strong and her vision is clear: through her actions, she wants to have a real positive impact in the world. She therefore wanted to create an ambitious project that was in line with her values: respect, sharing and boldness.

Me with the «Need Less Want More» T-Shirt by By Naomé

Naomé, you were diagnosed with the Ullrich-Turner syndrome when you were a little girl. Can you tell us a little more about it, how this has changed your life and how you have adapted to the situation?
Ullrich’s Syndrome is a rare disease that has affected less than 50 people so the core medical team never really knows what to do or what to advise. The disease is progressive but I am currently in a «stable» period. As a child, I had a lot of pain, vomiting and time spent in hospital – it brought me a lot in the sense that when you are stuck, limited and suffering, you quickly understand what is essential and how to live your life to the best of your ability to be happy, without losing time. These months spent in the hospital have allowed me to know exactly where I wanted to go. I finally saved some time thanks to this forced reflection.
Also my illness entails that I have caregivers who help me 24 hours a day, it is a strength and dependence sometimes very difficult to manage that has totally influenced me.

When did you launch By Naomé? What was your inspiration behind it? And how
much time did it take you to launch your first collection?
By Naomé is really my dream since I was a teenager, to have a positive impact. Passionate about fashion, art, luxury, I wanted to create a concept that could be an example of ethics, creativity, that would have a positive impact by making this concept a 100% charitable concept, because we give all the profits to charities! I first created the Caritative Actions By Naomé association in January 2018, in order to carry out this project. The production part, sourcing 100% Swiss made took time and was complicated, but then we had a wonderful launch at Globus in May 2019.

The T-shirts are designed by artist Hadrien Dussoix. How was this collaboration
born? How was your creative process? How were you involved?
A mutual friend introduced Hadrien and I to each other. When I saw his work, I was immediately inspired. Hadrien has had great success with paintings that showed strong, funny, provocative sentences in written… I immediately thought it would match my T-shirt concept perfectly and proposed the project to him. Hadrien invested himself a lot of time, totally voluntarily, and we had a superb, harmonious collaboration. Everything was very simple and efficient. Hadrien first created the paintings and then we decided on the T-shirts. I am very honored and happy to have collaborated with such a renowned contemporary artist as Hadrien Dussoix!

Will other artist collaborations follow?
Yes, of course! There will be at least one collection per year, each time with a new artist partner! Stay tuned!

By Naomé – all Swiss made

The T-shirts have an amazing quality, are made from bio-ethical fabrics. Where do
you produce and how did you find the right production place?
It was really a puzzle, because there are almost no more workshops in Switzerland. Manuela Soldati, a talented friend and stylist, helped me. We spent days contacting dozens of places. Finally we found a small workshop in Lucerne, where everything is sewn on site! The material is Swiss Cotton certified organic, one of the most qualitative materials in the world, a rare cotton that looks like silk to the touch. The whole thing is 100% Swiss made, it’s an integral part of the concept!

The packages, the hanger, there are so many details that are outstanding. Are you
behind all of this? Can you tell us a little more please.
Thank you very much! It is clear that I am 100% present in both, the concept and the realization, I like to have control over everything and do everything in detail, and this is essential when you want to do something of high quality. I have always loved beautiful things, big brands, so I take inspiration from them and try to do the best I can! I still have lots of ideas and opportunities for improvement, however!

How much of the proceeds of the sales go to charity? Can you please tell us a little why
you choose the respective charity.
100% of the profits go to the charities we support! So our only costs are production, the rest goes to the associations. Each collection has a theme, a cause. For this first collection, Hadrien Dussoix and I have chosen the cause of women – that is why we support Womanity and Giving Women, two Geneva-based associations that support poor women around the world. It is also a process because I ensure that associations are transparent and do an effective job – I have met members personally and am aware of their daily actions.

Please also tell us a little bit more about the upcoming charity event in November.
What is your idea behind it? It is not the first time you are doing such an event?
Could you share some details of the program with us please?
Yes, we are organizing a Charity Gala on November 13th at the Baroque restaurant in Geneva. We have organized 5-6 events since the launch, but it will be the first of its kind. Honestly, everything started to get organized barely 2 months ago, I was very keen to do it, so I contacted some friends, and everything accelerated and was set up very quickly. We are honored to have Kristina Bazan give a private concert, Anish @watchanish who will be our host, partners such as Bulgari, Perrier-Jouet, Newby, Marini etc…. Honestly it was crazy, but when I want to do something – I do it all the way and I don’t pay attention to the «standards».
Everyone told me that we had to organize such an event at least 1 year in advance, and now, in just 2 months – we are almost SOLD OUT! I am really looking forward to it!

You are now 24 years old. You seem to be unstoppable and know what you want from life at such an early stage. Do you think that the circumstances you were born with made you stronger? What would be an advice you gave to your younger self. Something you wished, you knew before.
Yes, I am 24 years old and I can’t even imagine who I would be or what I would have done if I didn’t have this disease. It’s unimaginable. The advantage of being limited allows you to focus, and it is very hard in our time full of distractions, of being able to focus, especially for young people. One advice I could give is to take a lot of time for yourself, it must really be your priority, personally I love spending time alone and thinking, viewing my future, thinking about who I am and what I want. You have to know where you’re going if you want a chance to get there! One piece of advice I could give myself is to be less trusting and much more cautious.

Naomé in three words!
Passionate, ambitious, positive.

Thank you so much, Naomé for giving us such a deep inside in your personal life and your beautiful project!

LoL, Sandra

Photos: © By Naomé, via Instagram @iamnaome @bynaome and © Sandra Bauknecht

Asmallworld To Manage North Island Resort

Breaking news for all travel lovers: ASMALLWORLD AG announced it will manage the renowned North Island Resort in the Seychelles, that will join Marriott International’s the Luxury Collection brand portfolio in December 2019. This unparalleled island paradise is the first hotel in the newly-created ASMALLWORLD Hotel Collection.

North Island is one of the world’s most iconic holiday destinations: Prince William and Kate spent their honeymoon at this hotel, as did George and Amal Clooney for obvious reason: featuring just eleven private guest villas, the luxury private island resort is offering each guest an unparalleled sense of exclusivity and outstanding service. The accommodations have all been created from local materials, balancing luxury and simplicity to form a signature architectural style they call «barefoot luxury».

Being eco-friendly plays an important role on the small island that is located amongst the inner granitic islands of Seychelles, approximately 30 kilometres northeast of the largest island, called Mahe. Since its opening in 1997, North Island has been a recognized sustainable tourism destination. North Island boasts fertile land and has been referred to as the «laboratories of evolution» due to its rich biodiversity and natural, stunning aesthetics. The tropical retreat is set in 210 hectares of lush vegetation and is home to coconut palms and takamaka trees, all surrounded by pristine beaches and the azure waters of the Indian Ocean. In 2006, the island implemented a conservation and island rehabilitation program to protect endangered and endemic species on the island and to preserve its diverse ecosystem.

Arriving at the property is both simple and tailored for guests, with the site being a 15-minute helicopter transfer or a one-hour boat trip from Mahe Island. Once you step foot on North Island, your experience is completely customised to the holiday you are seeking. The rules are the ones you make yourselves: your schedule is only as full as you wish it to be, and the dress code reflects your own personal style. Your villa will become your own private beach home with colours evoking the marine environment. The fusion of rough and smooth textures and simple and sophisticated forms combined create an entirely authentic, contextual, and sumptuous sanctuary.

North Island features ten 450 sqm private guest villas and one extra large villa of 750 sqm, offering each guest an unparalleled sense of exclusivity and luxury. The island also houses a lounge, dining room and library, health spa and gym, an infinity pool and a sunset bar and restaurant located away on the western side of the island. Rates start around $ 8,000 per night.

Seychelles have been described as the «Galapagos of the Indian Ocean».

ASMALLWORLD takes over management of North Island through its newly incorporated subsidiary ASW Hospitality AG and will oversee the day-to-day operations of the resort and its integration into Marriott International’s Luxury Collection brand portfolio later this year.

The resort will be the first hotel in the portfolio of the newly launched ASMALLWORLD Hotel Collection, that aims to further expand the collection by adding similarly extraordinary hotel properties to its management portfolio and to enlarge its service offering for its global ASW community of travel-savvy members. This announcement comes only weeks after the acquisition of LuxuryBARED, an online luxury travel agency, and will further strengthen the private social network’s position in the luxury travel space. ASMALLWORLD members can surely expect special rates and treatments on North Island.

«We are very excited to launch the ASMALLWORLD Hotel Collection with such a world-renowned hotel as North Island. This first step towards building our very own luxury hotel collection will allow us to offer our travel-savvy members a unique destination, while at the same time increasing the occupancy rate and the profitability of the property», says CEO Jan Luescher.

ASW Hospitality AG will be managing the island resort going forward. Michael Manz, renowned Swiss hotel owner and manager of the only Swiss Ritz-Carlton Hotel in Geneva, is the chairman of the new company. Through a franchise agreement, North Island will become part of Marriott International’s Luxury Collection brand portfolio in December 2019, and will operate as North Island, a Luxury Collection Resort.

«We are excited to further expand The Luxury Collection portfolio across the Middle East and Africa with the addition of our first property in one of the world’s most desirable destinations, the Seychelles», says Jerome Briet, Chief Development Officer, Middle East & Africa for Marriott International. «North Island offers private seclusion along with a truly indigenous experience, making it the ideal destination for global explorers.»

It seems that ASMALLWORLD acquired a piece of paradise…

 LoL, Sandra

Photos: Courtesy of North Island Resort

My Look: Balmain 44 François Premier

This year Olivier Rousteing launched a new BALMAIN eveningwear collection, called 44 François Premier, named after the Paris address of Pierre Balmain’s original atelier. It pays homage to couture and the house itself. The label is white and bigger than the usual Balmain tag. The gowns are delivered in a beautiful white box. Here you see me wearing one with a beautiful train from the F/W 2018 capsule collection for the ASW Winter Weekend charity gala dinner in Gstaad Mid December. The report will follow shortly.

My look: Off-the-shoulder button-embellished grain de poudre wool gown by Balmainleather platform pumps by Gucci, vintage eagle clutch and matching earrings, both by Chanel. Rose diamond ring by Piaget.

LoL, Sandra

Photos: © David Biedert Photography

Parisian Chic – Je Ne Regrette Rien

The famous ASW Winter Weekend in Gstaad is approaching fast and Friday’s dress code «Je ne regrette rien» might leave some with questions. Therefore I put together a little guide with lots of inspiration for you to get ahead of the fashion game. For those not coming, take this post as an idea for your next holiday festivities. You might outshine even the Christmas tree…

As many designers are looking into their archives for inspiration, time-traveling on our part is absolutely trending. From sixties retro to nineties nostalgia, the only mission is to stand out of the crowd. And there is truth in the fact that French women seem to always get it right! It is the widely adored allure of «je ne sais quoi» attitude. Their ability to assemble an outfit in the most put together way without looking too made up.

When it comes to partying, the capital of France has enthralled party planners and party goers for centuries. This December, ASW will bring the opulent glamour and intrigue of Paris nights to their members. Think of red plush, sparkling lights, think of the time when Edith Piaf first sang her iconic song «Je ne regrette rien» in 1960 or seek inspiration from the late 1970s through the 1990s, when «Les Bains Douches» was the nightclub to go in Paris. Imagine Jean-Paul Belmondo, Alain Delon, and Brigitte Bardot, dancing at «Chez Régine» or transform yourself into a burlesque dancer that could have popped out of the famous «Moulin Rouge» or «Crazy Horse» with feathers, sequins and showing off lots of skin. For the gentlemen the motto is to become the most handsome dandy or French lover. It is the allure that counts. Don’t forget a touch of sleaziness is always welcome during Parisian nights… here you can can…. here life is a cabaret.

Below are some outfit inspirations, to shop just click on the highlighted text:

LIFE IS A CABARET
Crystal-embellished feather and felt haticon by Gucci, feather-trim velvet bustier dress and tasseled sequined chiffon pouch, both by Atticoicon, Salsa feather-embellished suede sandals by Charlotte Olympialong feather scarficon by Yves Salomon and smoking silver-tone, enamel and crystal clip earringsicon by Saint Laurent.

BURLESQUE EXTRAVAGANZA
Cold-shoulder lace-up stretch-tulle midi dress
icon by Dolce & Gabbana, sequined long dress by Temperley Londonicon, lace ribbon gartericon by Folies by Renard, Talitha feather-trimmed glossed-leather sandals by Saint Laurent, and ruffle-trimmed woven clutchicon by The Vampire’s Wife.

YES WE CAN CAN
Bow-detailed glittered stretch-velvet mini dressicon by Balmain, Pandor ruched printed silk-blend lamé mini dress by Isabel Marant, Vivienne glittered velvet clutchicon by Jimmy Choo, Marguerite 100 velvet and leather-trimmed mesh mulesicon and Daisy 100 leather-trimmed velvet ankle bootsicon, both by Malone Souliers by Roy Luwolt.

BELLE DE NUIT 
Fringed embellished tulle jacketicon and crystal-embellished tulle jumpsuiticon, both by Naeem Khan, leopard-print turban headband by Gucci, Cleo crystal-embellished satin platform sandals by René Caovilla, Disco Pandora embellished glittered perspex clutchicon by Charlotte Olympia and gold-tone earringicon by Balenciaga.

FRENCH LOVER
Gold-fit satin-striped wool-blend suitmetallic jacquard suit
, and lace-up leather derby shoes, bothicon by Dolce & Gabbana, embroidered collar shirticon, feather print scarf iconand dancing skeleton loafersicon, all by Alexander McQueen, and sequin blazer by Saint Laurent.
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FOREVER CRAZY
Taking the theme to the next level and wearing the motto on your skin… those temporary transfer tattoo stickers are available here.

Looking forward to a great party ahead! Stay tuned for more…

LoL, Sandra

Photos: Courtesy of the Brands – Collages: © Sandra Bauknecht

My Look: St. Tropez

Back from the amazing ASW Summer Weekend in St. Tropez, I am filled with many lovely memories that I will soon share with you. For the first evening, I wore this beautiful gown by my friend, Ukrainian-born, London-based designer Natasha Zinko who is one of the most talented designers I know. Her creations are beautiful, architecturally crafted pieces that play with proportions and cuts. Unexpected and different, exactly what I love!

My look: Point d’esprit strapless maxi dressicon by Natasha Zinko, Dioressence heels in dark blue cracked leather by Dior, bracelet by Anselm Reyle for DiorMy Own Code clutch by Valentino, Minimal Baroque sunglassesicon by Prada, silver-plated, Swarovski crystal and faux pearl clip earrings by Miu Miuiconand laser-cut leather waist belt by Alaïa.
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LoL, Sandra

With ASW Chairman Patrick Liotard-Vogt.
Photos: © David Biedert Photography

The Ultimate Travel Memberships

I am a passionate traveller and quite frankly of course I love to fly Business or First Class and stay in amazing hotels. But needless to say, I also like not to spend too much. Recently, ASMALLWORLD created the ultimate travel memberships for the discerning traveller of which two have caught my attention.

First the PRESTIGE membership that helps you to travel the world in style. Here is a summary of what is included in this package for €5200:
• 250000 Miles & More or Etihad Guest Miles
• Etihad Guest ‘Gold’ status (with Etihad only)
• World’s Finest Clubs ‘Premium Private’ membership
• DragonPass airport lounge access ‘Prestige’
• Global Hotel Alliance ‘Discovery Black’ status
• Mr & Mrs Smith ‘SilverSmith’ status
• SIXT ‘Platinum’ status
• ASMALLWORLD membership
• Limited-offer: SPG Gold for sign-ups until July 2nd

Travelling in style in First Class

Personally speaking, as I am living in Zurich, the Miles & More offer included in the PRESTIGE membership seems extremely attractive as they buy you up to 2 return Business Class Tickets from Zurich to Los Angeles which would normally cost around €13000 which means you have already redeemed the fee you paid for the whole package.

Always worth a trip: California

The additional perks are also amazing such as the SPG Gold status which gives you upgrades and late check-outs in a wide range of hotels from the cool W hotels to the distinguished St. Regis resorts of the world.

Second the SIGNATURE membership which is the ultimate by invitation only travel membership and provides you with the following features for €19950 + €2000 induction fee:
• 1 Million Etihad Guest Miles
• Etihad Guest ‘Gold’ status for yourself and your
nominee (two in total)
• World’s Finest Clubs ‘Premium Private’ membership
• DragonPass airport lounge access ‘Prestige’
• Global Hotel Alliance ‘Discovery Black’ status
• Mr & Mrs Smith ‘GoldSmith’ status
• SIXT ‘Diamond’ status
• ASMALLWORLD membership
• Limited-offer: SPG Platinum for sign-ups until July 2nd

Enjoying a drink on board while flying to the Middle East

The SIGNATURE membership is definitely the right choice for members travelling to the Middle East as it comes with 1m Etihad Guest Miles which buy you up to 5 First Class return flights from Zurich to Abu Dhabi. On top, you enjoy the SPG Platinum status which is the royal status of all hotel programs.

ASW Members enjoy the good life! This is why ASMALLWORLD offers their members many exclusive privileges from great partners. If you are interested in an invitation to ASMALLWORLD or the travel memberships, apply online or send me an e-mail to as I am happy to provide Sandra’s Closet readers this amazing opportunity (Disclosure: I know the Chairman of ASMALLWORLD very well :-)).

Stay tuned as I will be in St. Tropez for the ASW Summer Weekend end of May… life is so much better when you can travel and share the good moments and memories!

LoL, Sandra

Photos: Courtesy of ASMALLWORLD, © David Biedert Photography
© David Shama and © Sandra Bauknecht

My Look: Glow Up

On Tuesday evening, ASMALLWORLD threw a party at Gallery Club, an intimate and stylish club in the heart of Zurich, to celebrate their «going public» event. It was time to glow up and enjoy this fabulous moment among dear friends and ASW members!

My look: One-shoulder stretch-knit jumpsuit by Stella McCartney, Betty chain red leather shoulder bag and pointed leather Mary-Jane pumps, both by Saint Laurentsingle earring and cuff, both by Chanel. Diamond ring by Vainard Fine Jewellery.

LoL, Sandra

Photos: © David Biedert Photography – THANK YOU, DAVID!

My Look: Going Public

Yesterday, I had another front row experience than usual by attending the «going public» event of ASMALLWORLD at the SIX Swiss Exchange in Zurich as the first listed social media company there. At 9.01 am, the «ring the bell» celebration took place in Swiss style with a cow bell and it was very exciting watching the first trading day happening in full swing.

My business look:My look: Embroidered wool capesilk wool jacket with ruffled hem, and matching pants, floral printed silk blouse, feline earrings with crystalsred silk scarf and embellished leather pumpsicon, all by Gucci and Kelly So Black by Hermès. Pearl necklace by ChanelMitza ring and daisy necklace, both by Dior Haute Joaillerie.

LoL, Sandra

Photos: © David Biedert Photography – THANK YOU, DAVID!

My Look: Rooftop Bar

It’s all over town. I have enough of winter and cannot wait for the warm season to come… just a few more month to go during which I have to indulge in memories of days spent in the South of France. Here you see me on the rooftop bar of the Hotel de Paris in St. Tropez during the Asmallworld weekend … heaven on earth.

My look: Rinnaa pointelle trim bandage dress by Hervé LégericonKan I Mini studded leather chain shoulder bag by Fendileather platform pumps by Gucci, long pearl earrings and sunglasses by Chanel.

LoL, Sandra

Photos: © David Biedert Photography

My Look: Live for the Moments

For the S/S 2018 season, the sheer clothing is here to stay, runways all over the world have been caving in to the alluring aesthetic, proving that the sexiest of fashion trends is still going strong. I embraced this look for the black tie ASW Foundation Gala Dinner, that was followed by an extravagant after-party with a live band in the lobby of the Gstaad Palace. One must celebrate when one has the opportunity! Live for the moments you can’t put into words…

My look: Ruffled tiered lace gownicon and floral-print velour and stretch-tulle lingerie seticon, both by Alessandra Rich, Bianca leather sandals and velvet waist belt, both by Saint Laurenticon, 2.55 quilted bag with attached hanger by Chanel (Front Row Only F/W 2016 collection), «Diorette» ring and earrings, both by Dior Haute Joaillerie.

LoL, Sandra

Photos: © David Biedert Photography