Reopening of CHANEL Saint-Tropez

I am so excited to be back in Saint-Tropez soon. One shop I will definitely pay a visit to will be the CHANEL boutique that will once again take up residence in the heart of La Mistralée villa. In the wake of major renovation work under the direction of architect and long-time collaborator of the House, Peter Marino, this historic building will be transformed into a permanent showcase. Having hosted the CHANEL fashion collections in temporary settings every summer since 2011, the boutique will now open every year during the summer season to showcase the latest ready-to-wear collections, alongside leather goods, accessories, shoes and costume jewellery as well as a selection of watches and fine jewellery.

More than just a boutique, this setting feels like a holiday home. The façade, with its green shutters, cream-hued walls and anthracite-grey railings, blends the CHANEL codes with colours typical of Saint-Tropez. The summer villa and its conservatory open out onto a Mediterranean garden complete with a pool and pool house. A veritable invitation to sit back and relax under the Côte d’Azur sun.

This new Tropezian sanctuary has been redesigned to echo La Pausa, the villa in Roquebrune-Cap-Martin that was entirely imagined and decorated by Gabrielle Chanel, and which holds a special place in the history of the House. The whitewashed walls, stone staircase and carousel of photographs projected onto a giant screen, resonate with this iconic place. The cut-out mirrors are reminiscent of the legendary folded-mirror staircase at 31 rue Cambon as the spirit of CHANEL subtly infuses every space.

With the entrance hall dedicated to leather goods, accessories, scarves, costume jewellery and eyewear, the ground floor also houses an exclusive selection of timepieces, including the iconic J12, Première and BOY.FRIEND, and the COCO CRUSH, Camélia, Comète and N°5 jewellery collections. An exceptional conservatory welcomes the shoes. A unique chandelier, sunshades and original furniture combining pale toned fabrics and woven leather render the overall effect sublime.

The floor devoted to ready-to-wear can be reached either by a stone staircase or an all-glass elevator that plays with transparency and light. The S/S 2024 ready-to-wear collection as well as the 2023/24 Métiers d’art collection – unveiled last December in Manchester – are presented here. Two areas, each with a salon and dedicated fitting room, complete the ensemble. For an exclusive experience, one of them can be privatised. Hand-painted curtains cast a light, airy feel over the surfaces while bespoke rattan furniture, touches of powder pink and raffia create a warm ambiance in keeping with the spirit of Provence.

Works of art throughout the boutique recall the unwavering connection between the House and the art world. Several lion sculptures – referencing Gabrielle Chanel’s zodiac sign – a painting by Georges Noël, a coffee table by Agnès Debizet, two vases with a golden patina by Johan Creten, and eight ceramics painted by Pablo Picasso – a loyal friend to the couturière – all add to the poetry of the place.

Traversing the townhouse leads into the luxuriant garden, a peaceful haven of Mediterranean plants and ancient bricks. The pool tiled in specially made Italian glass mosaics and the powder-toned pool house showcasing the CHANEL COCO BEACH collection, reflect the essence of the French Riviera.
The CHANEL boutique in Saint-Tropez is an invitation to discover the world of the House against an idyllic backdrop where elegance encounters the art de vivre of the Mediterranean.

CHANEL Saint-Tropez
1 avenue du Général Leclerc
83990 Saint-Tropez
+33 (0)4 94 49 07 47
Open from Monday to Sunday, from 11am to 1:30pm and from 3pm to 7:30pm

LoL, Sandra

Photos: © CHANEL
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Culinary Heaven

Among the world’s most desirable seaside destinations, Saint-Tropez conjures cinematic village scenes and internationally renowned hospitality. For the second consecutive year, Louis Vuitton proposes a new iteration of the restaurant, Arnaud Donckele & Maxime Frédéric at Louis Vuitton, at the White 1921 Hotel, located near its historical store. Opening on May 25th and conceived as an elegant oasis under the culinary vision of star chef Arnaud Donckele and chef pâtissier Maxime Frédéric, this multi-sensory concept puts forth inspiration and discovery, from the neo-gastronomy menu to the chic and breezy ambiance where guests can experience the summer art de vivre of Louis Vuitton.

First collaborating at the Cheval Blanc in Paris, Arnaud and Maxime reunite here, renewing a combined vision that plays out like a gustative journey amidst a legendary backdrop. Situated on the famed Place des Lices, the restaurant showcases a new menu along with a colourful twist to the iconic Louis Vuitton Monogram – from the table service to the décor. Both hailing from Normandy, the chefs have created a four-hand menu that reflects a shared passion for reimagining the Maison’s long-standing savoir-faire as a dining experience that begins even before the composition of each dish. Whether a rustic yet finessed tomato tart; wild prawn with a verveine-scented sorbet; roasted chicken with oregano served with herb-infused garden vegetables and a potato mousseline, Arnaud Donckele transforms premium, locally sourced ingredients into a sensorial voyage through the Provencal and Mediterranean region.

Maxime Frédéric, meanwhile, creatively interprets classic French desserts such as a raspberry pavlova and vacherin ice cream cake that can be enjoyed from day through evening. Embracing a philosophy towards food that extends from the freshest ingredients to meticulous execution, their approach brings a lively touch to every dish and is in perfect harmony with the artisanal values inherent to Louis Vuitton.

Naturally, Saint-Tropez provides a chic yet relaxed atmosphere for the restaurant, where rattan furniture is trimmed with natural elements of macramé, and upholstery throughout features the painterly Monogram motifs in an elegant orange colour scheme from the LV By the Pool Resort collection. Indeed, the colours also hark back to the Côte d’Azur of the 70s and 80s, a return to the Golden Age of the French Riviera. Back then, orange, yellow and ochre were very much in evidence on house facades, beaches, clothing and interior design. The terrace is surrounded by greenery enlivened with signature Louis Vuitton flower accents.

With the return of the restaurant comes a new Louis Vuitton Art de la Table collection suited to the relaxed chic of Saint-Tropez. The collection will be available from May 31st. Crafted in fine, extra-white Limoges porcelain, this seasonal range of dinnerware evokes a tropical paradise awash with flowers, coral and starfish. From the principal plates to the multi-use bowls, teacups and saucers, the motif enhances the summer table setting with an enchanting flourish. To accompany the Art de la Table collection, tablemats are also proposed and sold in limited edition in Louis Vuitton stores.

Crafted with meticulous attention to detail, these raffia tablemats are handwoven. Their classic round shape is accentuated by an orange border, echoed by a delicately embroidered Monogram Flower in the center – a perfect match with the LV Resort orange tableware collection.

The Saint-Tropez Women store is also where visitors can discover the latest Resort Collection, LV By the Pool. Near the restaurant, the offer reveals in vibrant designs enhanced with natural materials such as hand-crocheted raffia and vivid tones of coral and turquoise, across ready-to-wear, bags, shoes, textiles, accessories and more. A tiled watercolour effect defines several bag styles while key silhouettes exude a laid-back allure. To carry through the holiday and beyond, the Saint-Tropez ONTHEGO MM Raffia comes in a limited edition for Saint-Tropez. Meticulously hand-crocheted by expert artisans over three days, the bag endures as a cherished souvenir item for years to come. Tucked behind the store, a serene garden environment welcomes clients who wish to enjoy a hot or cool refreshment. Amidst lush vegetation, the seating features the tiled Monogram of the LV By the Pool collection.

Throughout the season, visitors can explore Saint-Tropez thanks to not only the Louis Vuitton Summer Resorts City Guide set, but also a customised Mini Moke vehicle. Available on request, it can shuttle guests between the Cheval Blanc Hotel, the store and other dedicated spots to seize on all the unforgettable summer moments.

Arnaud Donckele & Maxime Frédéric at Louis Vuitton
Hotel White 1921
Place des Lices – 83990 Saint-Tropez – France

Opening Hours:
From May 25th to June 1st –12:30pm – 10:30pm (lunch & dinner upon reservation on
From June 1st to October 8th – 3:00pm – 10:30pm (dinner upon reservation on

Louis Vuitton Women Store
Louis Vuitton Saint-Tropez
48, rue François Sibilli – 83990 Saint-Tropez, France
Opening Hours: From Monday to Sunday, 10:00am – 8:00pm

Louis Vuitton Men store
Louis Vuitton Saint-Tropez
53, rue François Sibilli – 83990 Saint-Tropez, France
Opening Hours: From Monday to Sunday, 10:00am – 8:00pm

LoL, Sandra

Photos: © Louis Vuitton
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise.

My Look: Tropézienne

Feeling very «tropézienne» in the small seaside town of Saint Tropez on the French Riviera. Its fame started in the 50s and 60s, when Brigitte Bardot set foot on the soil of this fishing town. From then until today, this place never ceases to intrigue with its tiny streets and beautiful colors. A great time to come here is at the end of the season for the Voiles de St. Tropez, which is one of the most prestigious regattas in the Mediterranean. Both ultramodern yachts and rare wooden yachts participate in it. This year, it takes place between September 29, 2023 until October 8, 2023.

My look: Fringed wool and cashmere-blend jacquard scarficon, and printed stretch-jersey leggings, both by Valentino, Playboy Lips appliqué canvas book clutch by Olympia Le-Tan, black bandeau topmetal glass pearls leather earrings, and logo metal chain belt, all by CHANEL, and Jodie black suede platform sandals by Saint Laurent.

LoL, Sandra

Photos: Michael HJ Lopez Photographie / Sandra Bauknecht
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise.

Gucci x Loulou Ramatuelle Beach Club

Furthering the House’s connection to Saint-Tropez, Gucci also announces its collaboration with Loulou Ramatuelle Beach Club, which was home to Burberry last year. For the previous post, click here please. This season until the end of September, the renowned beach club undergoes a captivating transformation, immersing visitors in the world of Gucci.

In occasion of this exclusive partnership Gucci introduces its unique aesthetic to every aspect of the Loulou Ramatuelle Beach Club experience. Umbrellas, sunbeds, towels, cushions, and more are adorned with the House’s signature Interlocking G logo, stripe patterns and a fresh palette creating the ultimate luxury destination for the summer.

The space also hosts a temporary Gucci pop-up allowing visitors to discover the exclusive capsule collection envisioned for Saint-Tropez directly at the picturesque location along with pieces from the Summer Stories collection. For an all-round experience, the bar offers a special a selection of cocktails and menus curated by Giardino 25, the House’s all-day café and cocktail bar in the heart of Florence.

LoL, Sandra

Photos: © Gucci
We may earn commission from links on this page, but I only recommend products I love. Promise.

Gucci’s Newly Renovated Saint-Tropez Store

Gucci announces the reopening of its newly renovated boutique in Saint-Tropez. Located at 72, rue François Sibilli, between the port and the place des Lices, the space spans over 200 square meters across two floors and carries a wide array of pieces comprising ready-to-wear and accessories for both men and women. Guests are welcomed to discover the House’s signature handbags lines including the Jackie 1961, the Bamboo 1947 and the Horsebit 1955 along with a curated selection of precious jewelry pieces. In addition, the boutique showcases items from the Gucci Valigeria collection envisioned for the perfect get-away.

Situated in a classic Saint-Tropez house characterized by the typical green shutters that define the surrounding landscape, the boutique is crowned by a private garden designed around an old well providing guests with a space to relax, enjoy the greenery and immerse themselves in the beautiful atmosphere of the French Riviera.

The design of the interiors complements the outdoors evoking the unique beauty of the Cote D’Azur through light-toned hues and the implementation of local materials and finishes. Floors are adorned with Liberty style mosaics recreating curved volutes designs typical of the early 20th century. Natural oak panels found across walls harmoniously complement woven rattan finishes in a nod to local craftmanship traditions.

Envisioned to make guests feel at home, the store is framed with newly designed racks inspired by classic brass designs associated with drawers reminiscent of hard sided trunks inspired by the House’s luggage offer. Carpets and curtains match the boutique’s sophisticated palette evoking the light-hearted spirit of warm summer days. Ensuring the most comfortable and intimate shopping experience, guests may reserve a dedicated room within the store to enjoy privacy and special services tailored to their specific needs.

As part of Gucci’s commitment to implement and enhance eco-friendly initiatives and energy-efficient technologies in the House’s stores worldwide, the new boutique is designed using LEED guidelines and principles; monitor and promote energy efficiency.

LoL, Sandra

Photos: © Gucci
We may earn commission from links on this page, but I only recommend products I love. Promise.

ASW Summer Weekend in Saint Tropez

This week, the ASMALLWORLD Summer Weekend took place in Saint Tropez. For the first time, the famous Hôtel Byblos was the home for the weekend. Refined and exclusive, the magical venue located in the heart of Saint Tropez, was the perfect place to get the event started with sundowner cocktails around the pool at the Lounge-Bar «B».

Later, we went to «Le Quai» restaurant in the port to celebrate the good life. While we were indulging in exquisite champagne, and culinary delights, we enjoyed an exciting dinner show. Needless to say, we danced the night away.

All details of my look are coming up in my next post.

LoL, Sandra

Best hosts: CEO ASMALLWORLD Jan Lüscher and beautiful Emily May Nind

It was very cold in Saint Tropez that evening: So better tea than champagne… good times with Frank and Bettina Meissner and Emily May Nind.

Afrojack, Elettra Lamborghini, my humble self and Patrick Liotard-Vogt

Gorgeous Ljuba Manz and her husband Marco Conte

Photos: © Sandra Bauknecht / David Biedert Photography
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New Location for CHANEL in Saint-Tropez

CHANEL is returning, as it does every year, to Saint-Tropez to celebrate the summer. For one season, the House is leaving La Mistralée townhouse and settling in the heart of the village. Built on a little town square with typical Provençal charm, a large 340m2 ochre stone residence with blue shutters has been transformed into an elegant boutique hosting the ready-to-wear and accessories collections by Virginie Viard, a selection of jewellery and watches, as well as a range of perfumes.

As if entering a holiday home, clients are welcomed into a shady garden with an outdoor salon surrounded by Mediterranean species. The boutique opens onto a vast vestibule decorated with a stained-glass window – a reference to the stained-glass of the Aubazine abbey where Gabrielle Chanel spent part of her childhood.
The ground floor then unfolds around a single large room punctuated with black columns contrasting with a terracotta floor and white walls set with panels of beige zellij or quilted-effect fabric. A minimalist two- tone architecture where warm spaces are created by sets of furniture, such as the curved lamps and the light-coloured rugs hemmed in black.

This spacious salon presents the S/S 2023 ready-to-wear collection and pre-collection, to be joined in the coming weeks by the CHANEL – Dakar 2023 Métiers d’art collection. Styled on mannequins, the looks are also shown in understated dressing rooms made of stretched woven fabric textured like white tweed. Accessories, small leather goods and costume jewellery mingle with books and decorative objects in large bookcases. Les Eaux de CHANEL fragrance collection also occupies these shelves, like a row of invitations to visit Deauville, Biarritz, Paris, Venice, Edinburgh and of course, the landscapes of the Riviera. The ground floor is also home to two other spaces. The first one is devoted to bags, including the iconic 2.55 and 11.12 bags, along with seasonal creations and new versions of the CHANEL 22 bag. The second one is dedicated to summer with swimwear and beach accessories, sunglasses and from May onwards, a preview of the CHANEL COCO BEACH collection.

Upstairs, the decor combines modern furniture with elements inspired by Gabrielle Chanel’s own apartment: a wheatsheaf table and decorative objects in bronze and rock crystal by Goossens, screens and mirrors. A second stained-glass window softens the sunlight while a space like a contemporary boudoir is home to the Watches and Fine Jewelry, notably the COCO CRUSH and N°5 collections, and the J12, Première and BOY·FRIEND watches. Pale fabric sofas for visitors to try on the season’s shoes, nestle by dressing rooms presenting further ready-to-wear silhouettes. Three large fitting rooms complete this welcoming holiday home, steeped in the art de vivre of the French Riviera.

The CHANEL seasonal boutique in Saint-Tropez will open its doors from 8th April until October.
CHANEL Boutique
78, boulevard Louis Blanc 83990 Saint-Tropez France +33 4 94 49 07 47
Opening hours:
Monday to Sunday 10am to 1pm and 2 to 9pm

LoL, Sandra

Photos: © CHANEL
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise!

My Look: Goodbye Summer

The Voiles de St. Tropez is one of the most prestigious regattas in the Mediterranean. Both ultramodern yachts and rare wooden yachts participate in it. This year, it takes place between September 24, 2022 until October 8, 2022. However, I have a dilemma as everything happens at the same time. Paris Fashion Week and Zurich Film Festival are also on my schedule, as well as my sister’s wedding. It is also the end of summer and I would love to stroll again through the tiny streets of St. Tropez in this floral combination as I did in July.

My look: Belted jumpsuit with floral poppy print, frayed floppy floral linen hat, and poppy print silk scarf, all by Zimmermann, heart shape bag, logo printed sandals with 100mm heel, and long logo earrings, all by CHANEL.

LoL, Sandra

Photos: Michael HJ Lopez Photographie / Sandra Bauknecht
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise.

Byblos by Trudon

Le Byblos St. Tropez is so much more than a hotel, it is a whole way of life. It is one of my favorite spots in the world and I always feel home away from home. What is the Gstaad Palace in winter for me, is the Byblos Saint Tropez in summer.

Finally, I can take some holiday feeling back home with the beautiful Byblos scented candle that is created in collaboration with the oldest candlemaker in the world – the House of Trudon.

The candle is made in a colour exclusive to Byblos and is limited to only 55 numbered pieces, an homage to the 55th anniversary of the Byblos. Each candle is a reflection of extraordinary know-how and is recognisable by the emblems of both houses as well as its highly unusual orange glass. The Cyrnos fragrance, with its lemon, lavender and pine notes, resonates with the joie de vivre that permeates life on the French Riviera. Available as 270g for CHF €130.

To shop the candle, click here please.

LoL, Sandra

Photos: © Byblos St. Tropez / Sandra Bauknecht
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise.

My Look: St. Tropez Nights

St. Tropez nights are just amazing – one of my favorite spots is the terrace of my hotel, the Byblos St. Tropez. On my way from my suite to the pool area, I always pass the Galerie Palmer. The paintings were the perfect backdrop to shoot this vibrant Fendace look.

My look: Fendace Wild Baroque cropped top with lace, and matching Fendace Wild Baroque ruched midi skirt, and black leather double platform sandals, all by Versace, V-Logo leather shoulder bagicon by Valentino, Clash de Cartier ring in 18K rose gold with amazonite by Cartier, logo earrings by CHANEL, and Oyster Perpetual 36 with turquoise dial by Rolex.

LoL, Sandra

Photos: Michael HJ Lopez Photographie / Sandra Bauknecht
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise.