Fashion’s Night Out in Zurich


Last night, Zurich’s first Fashion Night Out took place, so-called “Die lange Nacht der Mode”. Unfortunately, it doesn’t sound so fashionable in German. But I had a lot of fun at three different events that I am showing you below:


First Stop: Jelmoli
Press conference with Ilaria Venturini Fendi

Founded in 2006 by Ilaria Venturini Fendi, who is part of the Fendi family empire, Carmina Campus is the brand that focuses on handbags, jewels and furniture out of reused materials. Each handcrafted item is a unique one of a kind piece. All of Illaria’s sustainable creations are made with care and consideration for the environment. The designer used her natural aversion to waste and her innate understanding of fashion to start an eco conscious label with a distinctive style. Therefore she is only working with already-existing materials either living their second life or unused but out of production.

SANDRA_BAUKNECHT_Ilaria Venturini FendiIlaria Venturini Fendi with me

With projects in Kenia addressing poverty, she helps women to start their own business, proclaiming: “It’s not charity, it’s work.” I was truly impressed by her spirit and creativity, she designs bags made out of trash bags, shower curtains, old school uniforms and so on. She even collaborated with Mini for a collection made out of color samples, material offcuts, and other castoffs from the production of the British-built convertible. Under Fendi’s direction, 50 one-of-a-kind bags were manufactured.

Carmina Campus is available at Jelmoli in Zurich. You can also shop the collection online here.



Second stop: H&M Showroom
Presentation of the new fall 2013 collection

The lovely H&M teamed welcomed me to their new showroom. On display was the beautiful runway collection that had been presented during Paris Fashion Week. Dubbed “Modern Drama,” the color palette was mainly about black and white with a few vibrant key pieces, like this bright red dress, very much reminiscent of the ’70s, edgy and feminine in one.

Sandra_Bauknecht_Rene_ZiboldRené Zibold, PR and Communication Manager H&M Switzerland, with me outside on the balcony…

Fashion_Parade…overlooking the fashion parade.


Third stop: Vestibule
Late night shopping

At Vestibule, fashionistas mingled to shop the new season must-haves to the sound of DJ Annina Frey. I fell in love with this amazing faded botanical printed canvas Polly small flap clutch by 3.1 Phillip Lim and the Donna hobo bag in vine green by Alexander Wang.

What a great night!

LoL, Sandra

Sandra_Bauknecht_Laurence_AntiglioLaurence Antiglio, owner of Vestibule, with me
Photos: © Sandra Bauknecht

500 by Gucci Zurich Launch Party


This week, Gucci and Fiat held an exclusive launch party in Zurich for their fashionable collaboration, the 500 by Gucci. For more information on this dream car, please click here.

SCHWEIZ FIAT 500 BY GUCCI LAUNCH EVENTDJ Antoine in front of the car

The evening took place at the Kaufleuten and the food was served by famous chef Jacky Donatz. DJ Antoine put on some music and Annina Frey moderated the presentation, both dressed in Gucci F/W 2011.

SCHWEIZ FIAT 500 BY GUCCI LAUNCH EVENTAnnina Frey in a silk jumpsuit from Gucci’s F/W 2011 runway collection.

If you like the look, start shopping by clicking on the tiny photos below:

Gucci Anina


I love the convertible version and the details of the car, like the iconic green-red-green stripes and GG-logo on the hubcaps that is positioned tastefully just enough.
The list price starts at CHF 28.200 for the 500 and at CHF 32.200 for the 500C.


If you are not into buying a new car, I recommend a visit to the Gucci store to have a look at the matching clothes and accessories. The Zurich shop is located at Poststr.3.

SCHWEIZ FIAT 500 BY GUCCIThe editor in chief of Annabelle magazine, Lisa Feldmann,with me.

My outfit: Patchwork bag by Chanel, dress with ruffles and hand-woven leather boots by Gucci.

LoL, Sandra

Photos: © Photopress