Shades of Pink, with a Purpose

An evening of beautiful encounters, inspiring conversations and a subject that deserves all our attention.

Last night, I joined The Estée Lauder Companies and Fotografiska for «One in Eight», a powerful photography exhibition dedicated to Breast Cancer Awareness.

My favorite piece in the exhibition: «StrongHer» by Anna Devis Benet

For over 30 years, The Estée Lauder Companies have been committed to the fight against breast cancer, and I love seeing how beauty can bring people together for such an important cause.

It all began with the remarkable Evelyn H. Lauder, who launched the Breast Cancer Awareness Campaign in 1992 and helped make the pink ribbon a worldwide symbol of hope. Having lost her own battle with ovarian cancer in 2011, she left behind an extraordinary legacy that continues to inspire and make a difference today.

The dress code was «Shades of Pink», which I happily embraced in head-to-toe Valentino.

Beyond the fashion, I particularly enjoyed the meaningful exchanges and the different perspectives shared throughout the evening.

Meaningful speech by the current United States Ambassador to Switzerland and Liechtenstein Callista L. Gingrich.

Great vibes by Annina Frey.

Throughout October, selected beauty purchases help support this important mission. I am also delighted to see The Estée Lauder Companies supporting Look Good Feel Better Switzerland, a wonderful organisation helping women feel beautiful and confident during cancer treatment.

A beautiful evening with a message that goes far beyond the colour pink. And because breast cancer awareness is a cause that matters across generations, it felt especially meaningful to share this evening with my daughter.

LoL, Sandra

Photos: © Sandra Bauknecht
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Girls Support Girls

October is breast cancer awareness month and each year the Estée Lauder Companies launch some of their iconic products as a part of the Pink Ribbon collection, of which proceeds of the profits are donated to research. A movement that started with one woman, Evelyn H. Lauder. In 1992, the Breast Cancer Awareness Campaign was born when the visionary became troubled by the lack of awareness, funding and resources necessary to overcome the disease.

Even that this post is pretty late in the last days of October (I hadn’t received the infos in time…), I don’t want you to miss this beautiful initiative by the Estée Lauder Companies as raising awareness for breast cancer is very dear to my heart. My mum had it twice and survived it. Being close to someone that goes through this terrible disease, is eye-opening.

BOBBI BROWN
Proud to be Pink Lip Color Duo
CHF 59.00 (of which CHF 15.00 are donated)

CLINIQUE
Dramatically Different Moisturizing Lotion Jumbo with Keychain
CHF 89.00 / 200ml (of which CHF 17.00 are donated)

LA MER
The Treatment Lotion
CHF 105.00 / CHF 100ml (of which CHF 21 are donated)

ESTÉE LAUDER
Limited-Edition Advanced Night Repair Synchronized Recovery Complex II with Pink Ribbon Bracelet
CHF 149.00 / 50ml  (of which CHF 20.00 are donated)

ESTÉE LAUDER
Pink Perfection Lipstick Set
CHF 65.00 (of which CHF 13.00 are donated)

AVEDA
Hand Relief™ Moisturizing Cream with Cherry Almond Aroma
CHF 40.50 (of which CHF 5 are donated)

The products will be available until they are sold out. Shopping for a great cause is something we should all be supporting! Girls support girls…

For my Swiss readers some great news: On October 31, 2019 you are invited to attend the Estée Lauder Companies Pink Ribbon Charity Sale at Puls 5, Giessereihalle, 8031 Zurich from 11am to 7pm with mark downs up to 70% from brands such as Aveda, Clinique, Estée Lauder, Glamglow, Jo Malone London, Mac, Origins, Smashbox, Tom Ford and fragrances from DKNY, Michael Kors. All proceeds will go to Look Good Feel Better.

LoL, Sandra

Photos: © Estée Lauder Companies
#TimeToEndBreastCancer

Pink Ribbon Celebrates Its 25th Anniversary

October is breast cancer awareness month and this year marks Estée Lauder‘s 25th anniversary of the iconic Pink Ribbon collection, a special range of beauty products with 20 per cent of the profits donated to research. A movement that started with one woman, Evelyn H. Lauder in 1992, The Estée Lauder Companies’ Breast Cancer Awareness Campaign was born when the visionary became troubled by the lack of awareness, funding and resources necessary to overcome the disease.

Evelyn H. Lauder co-created the pink ribbon 25 years ago.

In the beginning, the brand started the campaign by handing out pink ribbons at its beauty counters around the world, and one year later, Lauder went on to establish the Breast Cancer Research Foundation (BCRF), a non-profit organisation, to generate funding that would be solely dedicated to the study of the disease. A quarter of a century later, The Estée Lauder Companies’ beauty brands – among them La Mer, DKNY, Jo Malone London, Tom Ford Beauty just to name a few – continue to create a breast cancer-free world by raising funds.

Interesting to know is that a touch of blue in the design represents the less than 1% of men who are diagnosed with breast cancer. For more information on The Breast Cancer Campaign, visit bcacampaign.com.

For more information on the Pink Ribbon products, click here please.

By shopping one of the specially created products, you can support the campaign. Moreover for every post on Instagram or Twitter with the hashtags #PinkRibbon25 and #ELCdonates @bcacampaign until October 31, 2017, The Estée Lauder Companies will donate $25 to the Breast Cancer Research Foundation (BCRF) to fund a half-hour of breast cancer research. The goal is to finance 500 hours worth $25.000.

Time to end breast cancer!

LoL, Sandra

My Instagram post with my beloved Advanced Night Repair in pink by Estée Lauder.

Photos: Courtesy of The Estée Lauder Companies and © Sandra Bauknecht