
Swiss luxury watch manufacturer IWC Schaffhausen opened its first US Flagship Boutique in New York City this month – with 3,000-square-foot the largest of its kind worldwide.

“The opening of this Flagship Boutique in New York City marks a major milestone for IWC Schaffhausen,” says CEO Georges Kern. “It not only reflects the success of the brand, but also pays tribute to the home country of the company’s founder and to our American heritage. We are looking forward to welcoming our customers at this marvelous location at Madison Avenue and inviting them to experience IWC’s spirit and philosophy.”
In fact, IWC founder Florentine Ariosto Jones, an American entrepreneur who launched the brand in 1868, was born only a few miles away from the company’s new landmark.
Today, customers can explore the brand’s watch families – Aquatimer, Pilot’s Watches, Portofino, Ingenieur, Da Vinci, and Portuguese at this outstanding bi-level boutique.
I would like to invite you to check out IWC’s newly launched NYC Globetrotter Guide that offers lots of insider tips for the city that never sleeps. Just click on the highlighted text.
LoL, Sandra



Photos: Courtesy of IWC












Photos: © Sandra Bauknecht
Meet Roksanda Ilincic, one of London’s leading ladies. Her creations are the epitome of effortless elegance and the Duchess of Cambridge and Michelle Obama are among her fans.
Photos: Courtesy of Roksanda Illincic and Balenciaga



Photos: Courtesy of YSL and © Sandra Bauknecht
















Photos: Courtesy of Ralph Lauren Home












The final design is a long tunic with leg-o-mutton sleeves made of skin-toned latex. Luminous PVC elements create flashes of synthetic light inside the garment. The same avant garde lighting is featured on the triangle decorating the chest, on the headpiece, and on the platform of the matching latex ankle boots.








