Last week, I spend a beautiful day with Prada in Milano during fashion week. The Italian fashion house treated me to many exciting moments. It was definitely the most anticipated show for S/S 2021. Miuccia Prada has teamed up with Raf Simons. Two exceptional talents working together to debut their first collection together meant for me, I was taking part in fashion history.
The show took place virtually in a yellow (one of Raf’s favorite colors) curtained backdrop one day before at the Fondazione Prada. TV screens were hanging from above, filming the whole thing and presenting the names of each model, all of whom had never walked a fashion show before. Everything new at Prada. Or probably not. After the show, Miuccia and Raf sat down to answer questions that fans submitted beforehand. Raf talked about the «Prada-ness», which is for him «a community that has a very specific attitude, intellect, aesthetic. You can’t really answer what it is, but it is, it exists, it’s present, it’s clearly there.»
Asked about the idea of newness in fashion, Raf Simons stated: «When you work for a long time in the industry, it is important that you are able to refresh your own body of work. I personally feel that the pure definition of new is something we have never seen before.» Miuccia jumped in: «It is nearly impossible. Our presence is done with our past. New, new, new means an incredible revolution, for instant the mini skirt when there was the women’s liberation. You just don’t wake up in the morning and design, you need to do something that makes sense and it comes from society. You have to react to reality and what is happening.»
My favorite 10 looks from the Prada S/S 2021 runway
When I watched the show in the live stream, I was not immediately blown away. Personally speaking, being a huge Prada fan since almost 30 years, many collections had to grown on me. Once you explore the details, the meaning, the hidden intellect, you have to fall in love. I loved this season’s idea to fully explore the collection with time in a private atmosphere in the show space itself. The music from the presentation was playing in the background and transformed me immediately in what I had seen the day before. 40 looks, building the new Prada uniform.
The new Prada S/S 2021 uniform: swinging skirts and hoodies in jersey
«The thing I have talked most about with Miuccia through all these months was uniforms. Not uniforms how as how we literally perceive them—not an army uniform, police uniform—but true metaphorical ones,» Raf stated after the show.
Miuccia, who has always been famous for her «Prada uniform», went on: «I think what we want to say about uniforms is that it’s interesting if you know that you can find something from which you know that you feel good in and you know that you express what you want to express without it being too much of a very specific fashion item in whatever moment in time. A uniform needs to also express something that is more timeless.»
Amazing details: Prada S/S 2021
For their collaboration, both designers referenced their past through the eyes of the other. «How Miuccia dresses is very often a kind of uniform one way or another, and that was direct inspiration for me for the show,» Simons said in the interview.
However, the show began with this sort of new Prada uniform, very inspired by Simons’ style. Long, narrow, ’90s-style pants combined with sleeveless tunics. All were combined with capes that were held by the models, a gesture that is reminiscent of Miuccia. Speaking of newness, the capes, or «clutch coats» as you may call them, felt so new, so modern to me, especially the way they were structured. I could picture myself wearing them for a night at the opera or throwing them over a bikini at the pool. Absolutely fabulous! Most importantly, the collaborators both love statement outerwear, and the oversized coats will surely be among the bestsellers.
The «ugly prints» of Prada’s era-defining S/S 1996 show appeared on hoodies and matching full skirts. This is definitely for me the new uniform, inspired by the current pandemic. When we want to be comfortable and stylish at once.
As Simons and Prada are both art lovers, they teamed up with Peter Potter to create artwork for the show.
The famous triangle logo appeared supersized, made from petal-folded fabric and imprinted with the logo. So breathtaking when you see it from close.
The pointy-toed slingback kitten heels in a contrasting color are back. Honestly, nobody does colour combinations better than Miuccia.
My favorite looks integrated holey turtlenecks that were used as layering pieces throughout so that the holes match each other. Combined with the swinging ’50s-style skirts, it will be my new Prada uniform.
The bags come with the new logo and are extremely light, nylon backpacks were presented as well. The mini-logo triangle earrings will also surely be spotted among influencers around the globe.
New era, new faces, new Prada. I was raving about the collection during lunch with Ignazio Gomez and Marco Pruneri at Torre restaurant inside the Fondazione Prada.
After that, I was driven to the PRADA Store in Galleria Vittorio Emanuele II the to discover the «100 covers, 100 people, 100 stories» which is part of the September Issue of Vogue Italia. Inside the shop, there is an interactive wall, where you could explore this amazing project in detail. Never done before, the shoot that took place in only 4 days and involved 100 people for 100 covers: from models, actresses and actors, activists, Instagram stars, writers, artists and common people. Each one of them with a story to tell was photographed in a look from Prada’s F/W 2020 collection.
After that, we went to Pasticceria Marchesi next door, which is one of the oldest and most famous pastry shops in Milan, and that belongs to the Prada Group. In keeping with its history and tradition, the interior design is divine and already worth the visit, not to speak of all those yummy treats you can indulge in.
A beautiful day, exploring the new Prada, that I will always remember! Thank you!
LoL, Sandra
Photos: Courtesy of Prada and © Sandra Bauknecht
There is a reason why Pantone announced it the Color of the Year 2020.
Denim borrows from all manner of eras, from the ’70s to the ’90s, more sophisticated than ever and perfect for everyday.
Putting a twist on the classic suit, designers embraced the Bermuda short suit for spring.
Welcome to the resurrection of the waistcoat. Wear the vest alone to a formal event or get dapper with a tailored three-piece.
This season, designers are encouraging us to get colorful, when it comes to buttery leather.
Extra volume and statement shoulders go well together.
This season, your adventurous spirit is to be celebrated and you are heading to the jungle in these tropical prints.
Subtle may not be their specialty, but these vibrant highlighter-inspired shades know how to make an entrance.
Crochet is getting a cool update come spring, modern with a special touch of Grandma’s handmade technique.
Seventies-style, bohemian rock accents, hippie silhouettes set a modern Woodstock tone.
Your grandparents’ old wallpaper, but make it fashion in the form of a swinging ’60s motif.
The look is most impactful in jacket form – extra style points if it has a contrasting collar.
Those slouchy white suits transition the monochrome set into daily wear. Alternatively, you can opt for upscale in an elegant lace.
There is a new kid in town. A hybrid between long pants and shorts. Too cool!
Thanks to the Khaite hype, crop tops are no longer cutting it – the bra top has officially entered the party, preferably with a pair of tailored pants.
Set your expectations high and keep your inseams higher with the newest versions of hot pants that are so tiny, they might technically be hot (under)pants?
The all-time favorite dot – simply put, the trend shows no sign of slowing, this summer, opt for colourful pieces.
What will 2020 entail? Feathers, feathers, and more feathers, and it won’t be long before they fly into your closets.
It wouldn’t be a spring trend report without some sort of floral reference. This season, designers are honing in on the queen of flowers, the rose.
Tiered dresses and skirts offer volume, high drama, and maximum twirl-ability, perfect for your next black tie gala.
Backstage with Viktor & Rolf last week in Paris
Celebrity spotlight at the show: Miss Fame and Christina Aguilera, both boasting the Viktor & Rolf’s unapologetic irreverent slogans and unmistakable artistic craftsmanship from the S/S 2019 Haute Couture collection.
I got a little shaky… so excited to meet the singer in person!
Everything before a fashion show is last minute.
Personally speaking seeing the craftsmanship and outstanding fabrics so close…
… was a true pleasure and makes you appreciate the work of couture even so much more.
I love watching the make-up artists doing their job.
The eye make-up was outstanding.
Belgian make-up artist Peter Philips, who is currently the creative and image director of Christian Dior makeup, doing the final check-up of the model’s look.
Lots of L’ORÉAL hair spray and fake hair needed for the volume.
There is a reason why Pantone announced it the color of the year 2019.
California on your mind? Then go for all that zesty tie dye and those endless wetsuits.
Lace sliced and diced, that is what the new season is about.
70’s crochet, fishnet fabrics and beaded macramé, a crafty theme swept through the summer collections.
The easiest way to energise your wardrobe? Take your tailoring in vibrant citrusy shades.
Decorate your looks with a supersized bow and take the streets with more fanfare than a trumpet.
One trend from the ’90s that I was convinced I would never see again… sorry, my fault! Cycling shorts are back!
Very beautiful! The designers used pleating to create a truly haute-couture silhouette.
It is a fact, the Eighties just won’t go away. This season, it is the acid wash denim that caught my eye.
My ‘it’ item of the season! An all-in-one suit is now your go-to wardrobe solution.
Next season’s partywear diktat is as frou-frou as they come: just add feathers and fringe.
Classy polka dots the transparent way, good girls gone bad!
Live up to the era of the hippie! Rock star and bohemian touches are still found everywhere.
This summer, you’re not fully dressed without a head piece that becomes part of your floral explosions. Wall flowers need not apply.
Have sequins ever ‘not’ been on trend? Perhaps not, but they were so prevalent at the S/S 2019 shows that we can’t ignore them. Personally speaking, I love the take of these designers above that love to work in general with the sparkling fabric. Those looks seem fresh and modern.
