
My new fashion column for the SI Style magazine is available now. This time, I am telling you about an amazing trip in September to Venice for the birthday party of a very dear friend. The motto “40 years, 40 hours” was to be taken literally. Below you will find some photos of the beginning of the weekend. The host had chartered an aircraft for all his friends so that the party started already on the flight. More photos of the night which felt like a scene from the movie “Eyes Wide Shut”, the hotel and more to be posted soon! It was definitely the best party ever!




My comfy travel outfit: A cozy overall, scarf, bag and wedges (see photos below) by Bottega Veneta, necklace and bangles by Chanel, watch by Roger Dubuis.
Venice is always worth to travel to…
LoL, Sandra



Photos: © Sandra Bauknecht


I am so excited. The new Bolero magazine is available now (unfortunately only for my Swiss readers) featuring a style portrait of me. Fashion director Sara Allerstorfer and photographer Gian Marco Castelberg were so lovely to work with. Below you can see some behind-the-scene shots taken by my daughter. You might recognize some pieces from previous posts! Have fun!

Outfit: Caramolengo Dress by Mary Katrantzou, oversized clutch bag by Miu Miu, ring by Chanel and cuff by Stella McCartney.


Outfit: Lace-insert dress by Antonio Berardi, patchwork coat and bag by Louis Vuitton, floppy hat by H&M.

A close-up of my personalised “Sac Louis” by Louis Vuitton.

Sara, Gian Marco and me in an overall by Stella McCartney checking the photos.

My beloved Chanel collection including very special pieces.

Outfit: Dress by Gucci, shoes by Yves Saint Laurent, clutch by Matthew Williamson, earrings by Chanel, ring by Dior Haute Joaillerie and watch by Roger Dubuis.
LoL, Sandra
Photos: A.Bauknecht, © Sandra Bauknecht

Something for my Swiss based readers, the 2012 edition of the WW magazine is available from today. I was asked to be in the committee to nominate the 200 most renowned personalities in Zurich.
If you are interested, you can buy your issue at the news stand or order it here.


Zazou Mall, the best Swiss singer of the German music star DSDS contest with me last night at the release party.
My outfit: Overall by Stella McCartney and Elsie bag by Chloé.
LoL, Sandra
Photos: © Sandra Bauknecht

Today, something for my Swiss and German based readers: The fifth 2011 Weltwoche Style Edition is available now featuring my winter must-haves, an interview with Roberto Cavalli, and my must-visits for the Fashion Days Zurich in November.
Have a good weekend read!
LoL, Sandra

For my German based readers:
The new SI Style with my monthly fashion column is available from today.
This time, I am telling you more about my recent trip to New York City during Fashion Week where I ran into Ed Westwick at the Tommy Hilfiger Men’s S/S 2012 show.
You will also find some great travel tips.
Get your issue now!
LoL, Sandra
Photos: © Sandra Bauknecht

In the meantime, something for my Swiss and German based readers: The fourth 2011 Weltwoche Style Edition is available now featuring my winter must-haves including an interview with Melanie Günthardt, co-owner of Lovers Lane, and the cover story I wrote about Stella McCartney. You might be surprised how versatile the British designer really is.
Get your issue now.
LoL, Sandra

For my German based readers:
The new SI Style with my monthly fashion column is available from today.
This time, I am telling you more about my recent trip to London where I went to the Dolce & Gabbana Net-à-porter party and the “Tropical Night” event hosted by Matthew Williamson.
You will also find some travel tips for London.
Get your issue now!
LoL, Sandra

Dolce & Gabbana’s star-sprinkled collection is loved by fashionistas and celebrities all over the world. The must-have print also graces some of the recent September issues. From Spanish Vogue with Eva Herzigova, Helena Christensen and Claudia Schiffer in a trio of Dolce & Gabbana F/W 2011 dresses on the cover to American Marie Claire with Anne Hathaway.
My favourites are the printed star dress with lace inserts
and the matching star pumps.
The sequined star clutch
and wallet
work well with every outfit.
Happy Shopping!
LoL, Sandra


Not hard to tell, I love everything fashion-related. Fashion magazines, fashion photography have been fascinating me since my childhood and I was always eager to work in that field. Vogue has been my bible since then. Over 25 years ago, I have started collecting US, German, Italian, UK and French Vogue issues. My archive is complete and had even moved with me over the Atlantic ocean and back. Do you know how much paper weighs?!
Me in my archive, Photo: © SI Style

Therefore I couldn’t be happier about Voguepedia, “the little baby of Wikipedia and Vogue”, that has been launched in May this year. The archive is supposed to cover the magazine’s 119 year history, with hopefully every issue catalogued one day. At the moment, the encyclopedia of all things Vogue is far from being complete but still lots of fun to browse through. Gosh, how I would have loved something like this during my studies…
I think that it is a smart move of Vogue to attract the younger generation that is more online-orientated and far away from a print media nostalgia…
Click here to take Voguepedia out on a test drive.
LoL, Sandra


For my German based readers:
My monthly fashion column in the SI Style has got a new look. Instead of the glittering illustration, there will be each issue another photo and lifestyle tips for restaurants, hotels and more. I am very happy with the new appearance and hope that you will like it, too!
LoL, Sandra