
To celebrate the 100th year of the N°5 perfume’s fame, Patrice Leguéreau, Director of the CHANEL Fine Jewelry Creation Studio, has imagined the «Collection N°5», the first High Jewelry collection ever to be dedicated to a perfume.
A first in the history of High Jewelry, this collection showcases all the facets of a perfume, interpreting the eternal mystery of the N°5 perfume with virtuosity. From the bottle to the sillage, one hundred and twenty-three extraordinary pieces express the different facets of the perfume. With its hundred years of fame, only a perfume as mysterious and iconic as the N°5 perfume could inspire such a majestic High Jewelry collection.

In 1921, the first «perfume for women with the scent of a woman» composed by Ernest Beaux and Gabrielle Chanel made a commotion. With the absolute modernity of the fragrance, the purity of the bottle and the mystery of the name, the N°5 perfume was nothing short of a revolution. In 1932, Mademoiselle shattered the codes of French High Jewelry with her one and only collection in platinum and diamonds. These «Bijoux de Diamants» introduced new ways of wearing and took jewelry into another realm… that of allure. In 2021, Patrice Leguéreau decided to bring these two domains together with the «Collection N°5».
«Gabrielle Chanel approached these two universes with the same visionary values, focusing on audacity and the quest for excellence. I wanted to rediscover that creative gesture with this collection, which has been conceived like a journey through the meanderings of the N°5 perfume’s soul, from the architecture of the bottle to the olfactive explosion of the fragrance.»

The zenith of this precious collection is the extraordinary 55.55 necklace that expresses all the codes of the fragrance which radiate through an exceptional gemstone crafted in its honour, a 55.55-carat custom-cut diamond.
«This is an unprecedented approach» observes Patrice Leguéreau. «We started with a rough diamond that we had cut, not to make the biggest stone possible, but to obtain a perfect octagonal diamond weighing 55.55 carats.»
The harmonious shape, in an emerald cut, the symbolic weight of 55.55 carats, the D Flawless quality of this stone and the 18-carat white gold bezel set with 104 round diamonds and 42 baguette diamonds testify to CHANEL’s perfectionism and exceptional levels of creation and technical mastery. The profile of the stopper, the silhouette of the bottle, the fastener shaped like the lucky number, and the cascading of pear-shaped diamonds in different sizes, cut one by one, mould this piece into an ultimate tribute to the perfume.

Figurative as much as it is abstract, the 55.55 necklace goes further than an exercise in style. It symbolizes the embrace between the spirit of the N°5 perfume and the most exceptional jewelry making. With an incomparable suppleness, this fascinating and eternal item of jewelry adds its own stone to the story of CHANEL’s first perfume, which has become a myth.
But the tale does not stop here because CHANEL has chosen to keep the necklace 55.55 in its Patrimoine. Thus, this extraordinary piece will forever be a part of the history of CHANEL’s High Jewelry and the symbol of the unbreakable ties that unite place Vendôme with the N°5 perfume.
Stunning, beautiful – an iconic piece that has already made history.
LoL, Sandra

Photos: © CHANEL






Tiffany’s Instagram post.
Elsa Peretti’s bottle pendants for Tiffany & Co.
Elsa Peretti with Halston in 1977
Elsa Peretti’s famous bone cuffs.


Matthias Schneider, Studio Director and Head of Design at REPOSSI, paid homage to Elsa Peretti on Instagram.








In August 2020, OMA unveiled images of the newly transformed Tiffany Fifth Avenue Flagship Store to open in 2022.
Tiffany & Co. 80-carat, D color, internally flawless diamond inspired by necklace from the 1939 World’s Fair.
Photograph of the aquamarine and diamond necklace from the 1939 World’s Fair_Tiffany & Co. Archives.
In 1878, the company purchased the famous Tiffany Diamond, an immense canary yellow stone from the new South African deposits. Once cut, the diamond weighed 128.54 carats.
The massive 75.47-carat Hooker Emerald had been auctioned to Tiffany & Co, which initially set it in a tiara. Despite its beauty, the tiara remained unsold for decades. In 1950, the emerald was re-set into a brooch that included matching earrings. Five years later, the brooch was purchased by Janet Annenberg Hooker. In 1977, she donated it to the Smithsonian.












Launched in 2019: 


Such an interesting talk last week at BoF



Tiffany’s famous 5th Avenue store in New York City
Key figure: Roger N. Farah, Chairman of the Board Tiffany & Co.
Tiffany CEO Alessandra Bogliolo in 2018
The famous movie scene: Audrey Hepburn in «Breakfast at Tiffany’s».
Funny composite from the 

I am so in love with my 
