Prada Holiday 2020 Campaign

A cinematic context, a language of film, a mystery to be solved, a narrator reading words that the images bring to life – the Prada 2020 Holiday campaign «A Stranger Calls» is photographed by Steven Meisel and based on an original short story conceived and written for Prada by the best-selling author Candice Carty-Williams. It proposes perspectives – different angles, views and cuts around the protagonists of an unfolding narrative: Prada’s accessories, jewelry and leather goods. Each image, like movie stills, proposes a new panorama – like fragments of a story, about to unfold.

In the tradition of film noir, the campaign reconnects with early Prada moments pioneering the aesthetics of cinematic drama. A language then new for fashion, it now becomes layered with historical references – revisited through digital exchange with the audience.

Five characters, five faces cast from the universe of Prada – Freja Beha, Maty Fall, Mao Xiaoxing, Rudolfs Valbergs and Merlijne Schorren – populate an isolated villa in Italy, namely Villa Gnutti, made famous through a 1981 shoot by Helmut Newton. The stills are inspired by the moving, campaign imagery underscored by the esthetics of cinematic drama. Photographed in black-and-white, the fragments presented in the print campaign become the door to a living narrative that develops online. Jump shots from an imaginary film offer a sense of tension, sometimes of contradiction.

Cinema suggests shifting focus and points of emphasis: here, details of Prada accessories are pulled into macro-scale. Like plot-points, or clues to an unknown mystery, they dominate the frame, drawing attention – before Meisel’s lens, they become characters in themselves.

A focal point is the new Prada Cleo handbag, debuted in the Prada Multiple Views SS21 show and featured in the S/S 2021 womenswear collection. The Cleo line draws influence from archival Prada styles and traditional craft techniques, a synthesis of classicism and futurism. Precious jewels for her, in silver or gold with tourmaline, reinterpret the iconic lines of the Prada triangle, like facets of a gem abstracted, the emblem appearing as delicate chain necklaces, lariats and chandelier earrings. The Prada Galleria handbag, the Vanity compact-bags, Saffiano and nylon travel accessories and men’s jewelry all feature.

Heroes and heroines, protagonists and antagonists. A play between the still and the animated, this campaign – and these Prada accessories – explore emotion, intrigue, attraction and, ultimately, desire.

I love Newton, Meisel and Prada… a match made in heaven.

LoL, Sandra

Photos: © Prada

M·A·C Limited Edition Helmut Newton

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Each month, I could dedicate at least one post to M∙A∙C Cosmetics. Their collaborations get better and better. This one is definitely to die for as I am a huge fan of the late legendary photographer, Helmut Newton. Limited Edition celebrates the erotically charged and elegant work of this icon. A regular contributor to Vogue and Vanity Fair, Newton is known for his precise, glamorous and empowering photography of women.

helmut_newton_image_1938_north_990x370_whiteHelmut Newton, October 31, 1920 – January 23, 2004

This limited-edition color collection captures the photographer’s provocative, exquisite taste, dressing wine-stained lips in sultry rogue while darkening eyes in the black and white shades of his signature aesthetic. Nails are lacquered in colors inspired by Monte Carlo and Berlin, two of his homes. A selection of Newton’s most iconic photographs adorns the bespoke packaging – his work remains as distinctive and influential as ever.

Have fun exploring the new beauty must-haves:

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fall2016_machelmutnewton005POINT ‘N’ SHOOT EYESHADOW X4 | CHF 60.00 | LIMITED EDITION

Real Fantasy Soft eggshell (Matte)
Hard Currency Grey (Matte)
Influential Brown (Satin)
Point ‘n’ Shoot Black (Matte)

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LIQUID EYE LINER | CHF 28.00
Boot Black Black

UPWARD LASH | CHF 34.00
Upward Black Black

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RETRO MATTE LIQUID LIP COLOUR | CHF 32.00| LIMITED EDITION

Chateau M Deep red wine
High Heels Red
Self Portrait Dark plum

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M∙A∙C STUDIO NAIL LACQUER | CHF 18.00 | LIMITED EDITION

Berlin Purple (Crème)
Call Time Grey (Crème)
Monte Carlo Red (Crème)

In stores now.

LoL, Sandra

Photos: Courtesy of M∙A∙C Cosmetics, © Helmut Newton