Prada Linea Rossa: A Line Through

Streamlined, innovative, technical, real – Prada Linea Rossa is engineered to modern living.
Exploring the metropolitan and urban roots of Linea Rossa – the fusion of overground and underground, of different lives and experiences – on 7 October 2019, Prada Linea Rossa collaborated with the musician and artist Willow Smith, daughter of Will Smith and Jada Pinkett Smith, to stage a performance moment. This unprecedented live, raw and spontaneous set staged at a station along the Central Line on London’s Tube, the ‘Linea Rossa’ running through the capital, brought the F/W 2019 Linea Rossa line to life.

This act was designed to make an everyday commute into an extraordinary experience. Completely unannounced to the audience, impossible to plan for, yet documented real-time and instantly shared, this moment was a celebration of the transient nature of our real life experiences, the spontaneous beauty of chance: the performance of our everyday.

In today’s urban world, a ‘Linea Rossa’ – a red line – is universal, a uniting emblem, simple yet complex, coded and deep. Irrespective of nationality, designed to function beyond language, it can be immediately recognized in the context of our major cities – a line through all of them, each ‘Linea Rossa’ represents travel, speed, dynamic energy. These ‘Linea Rossa’ draw individuals together, build communities – the inspiration behind the Willow Smith Linea Rossa performance.

Prada Linea Rossa has always been inspired by reality, by the demands of modern living – bodies and movement, urban reality, metropolitan clothing. Linea Rossa reflects that in clothes engineered for bodies and lives, technologically advanced, active wear designed for outstanding performance, everyday.

Such a cool marketing idea!

LoL, Sandra

Photos: Courtesy of Prada and via Instagram

My Look: Brazil

As I told you before in my travel insider about São Paulo, I was warned that tourists can become the target of scams and robberies while visiting the largest city in South America. Therefore I wanted to to blend in as much as possible in this urban metropole, and took note of how not to look like a tourist while being in town. In order not to flash my valuables, I didn’t wear any jewellery, watch, handbag or logo. I went for a pair of cargo pants that has several pockets that I filled with credit cards, money and my iPhone. I prepared some cash in one of them to be fast in case of a robbery.

In the end, I felt very safe, probably also because I was well prepared… if you get the chance, please visit São Paulo, it is such an amazing city!

My look: Printed denim shirticon by Saint Laurent, ribbed jersey tankicon by Derek Lam, cargo pants by DKNY, Audrey wayfarer sunglasses by Celineblack leather belt by Prada, and sneakers by Prada Linea Rossa.

LoL, Sandra

Photos: © Sandra Bauknecht
All photos at the pool were taken at my beautiful hotel: PALÁCIO TANGARÁ

My Look: Winter Wonderland

Finally, the weather in Gstaad got colder and I saw the drops of snow falling, so it was time to cuddle up on top of the mountain in this warm, winter wonderland inspired, layered outfit.

My look: Floral oversized down jacket by Balenciaga, reversible intarsia wool-blend and jacquard jacket by Etroicon, wool turtleneck bodysuit by Alaïa, printed low-rise skinny jeans by Givenchy, embroidered brocade drawstring backpack and studded wool-silk shawlicon, both by Gucci, Croco Tail sunglasses by Fendi, and black fur snow boots by Prada Linea Rossa.

LoL, Sandra

Photos: © Sandra Bauknecht

My Look: Wasserngrat Lunch

A must-do while visiting Gstaad is having lunch at Wasserngrat Restaurant on a beautiful sunny day. It is always Saturday’s highlight during the ASW Winter Weekend in December. Once you are on the sun deck, you will understand the Swiss ski resort’s slogan: «Come up and slow down».

My look: White mink coat with floral intarsia, intarsia jacquard flowers cardiganicon, and rose print silk shirt, all by Guccipaneled leather and jersey leggings by Givenchyicon, vintage white mink ear muffs and 2.55 quilted bag with attached hanger, both by Chanel, fur snow boots by Prada Linea Rossa, white leather gloves by Prada and Audrey wayfarer sunglasses by Céline.

LoL, Sandra

Photos: © David Biedert Photography