Cass x Prada

A fresh talent reflecting new horizons and showcasing different perspectives. Prada collaborates with the artist Cassius Hirst – known as Cass – to imagine the Prada America’s Cup sneaker anew, through a customised capsule collection of four styles, in 22 variables.

«I was painting shoes, taking photos, and turning those photos into complex vinyl stencils that became abstract designs. I would mask off part of the body of the shoe, and then wrap the whole shoe in the stencil. It looked crazy. I sent a photo to my dad [Damien Hirst], and then he sent a photo of that to Miuccia [Prada]. And she said, «This looks amazing, let’s do something» The best part about this project – this collaboration – was how willing Prada are to invest their time, to be open to ideas, to challenges. And to really commit to something new.» said Cassius Hirst.

Cassius Hirst painted his first pair of sneakers when he was 14a gift for his father, the artist Damien Hirst. Growing up in a household where exposure to art was inevitable, sneakers became his canvas: sculptural objects whose topographies were reworked through hand spray-painting, no two pairs exactly alike. His work has garnered a cult following, purchased by the likes of A$AP Rocky, Playboi Carti, Offset, Rihanna, AJ Tracey and the late Virgil Abloh.

«The Cass x Prada collection finds parallels between the bold work of this fresh talent and the heritage of Prada – the sense of the hand, an excellence in manufacture, a constant search for innovation, a restless urge to re-examine and reinvent our history. Here, the iconic silhouette of the Prada America’s Cup sneaker becomes a canvas for creation, offered in a special capsule. Something unique, something new.» said Lorenzo Bertelli, Prada Group Marketing Director and Head of Corporate Social Responsibility.


In a unique project with Prada Linea Rossa, Cassius collaborates to reinvent the America’s Cup sneaker across a full range of special pieces, reconfiguring its distinct surfaces to rework a 20th century design classic for a 21st century generation. The capsule is showcased in a still and motion- image campaign by Axel Morin – a surreal performance invading a pristine space, showcasing the Cass x Prada sneaker styles and custom-made, one-of-a-kind masks – each character simultaneously anonymous, yet unique. The soundtrack to the campaign film features music specially created by Cass.

The four Cass x Prada sneaker styles draw their names from the world of music, reflective of the interests of Cassius and the passions of his fans. ATT4CK, D3CAY, SUST4IN, REL3ASE are all named after the ‘envelope‘ or life of a sound, the stages of its evolution, reflecting this new evolution of the America’s Cup sneaker. The title of each style suggests their look and feel: the hard-edged, molded spikes of ATT4CK, sprayed with neon; the distressed leather of D3CAY, stripped and intentionally faded; the solid brights of SUST4IN, with overpainted white relief details; and the neon- spray finish of REL3ASE.

All styles are hand-worked in Italy by Prada in a meshing of traditional craft and cutting-edge imagination – wholly unique, no two pairs exactly alike, with signature labels each with a distinct CASS signature. Each pair is sold in a co-branded Prada box, featuring the logo of Cassius Hirst – a scan of his brain.

«The brain scan represents hope and knowledge in a world of shadows and uncertainty. The brain is where the thoughts happen – for me it all became about creativity and the creative process. I’ve learned that sometimes we have to look inside ourselves to see what’s really going on. We shouldn’t be afraid of that.» declared Cassius Hirst.

At the core of each of the Cass x Prada styles is the iconic America’s Cup sneaker: invented in the late ’90s for the sailing crew of the Luna Rossa, in all-leather, or leather with distinctive cross-hatched breathable bike fabric inserts. Ergonomic, technically innovative, the silhouette is immediately recognizable – the perfect canvas for seemingly endless reinvention.

The Cass x Prada collection is an edition limited to 3,000 pairs globally, sold through a selection of Prada boutiques and via prada.com.

LoL, Sandra

Photos: © Prada
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My Look: Winter Layers Love


Stay fashionable in the cooler winter temperatures by layering sweaters, tops and cardigans – all in style of course! A good rule of thumb is to start off with all three layers on, then as you start to feel a little too warm, shed a layer. Great news is that you can wear the pieces alone all year long. The trick is to pair them together smartly – think stylish, not bulky and put the thickest piece as the last one. Personally speaking, nothing keeps me as warm as a great mixture of layers.

My look: Colorful long cardicoat (Coco Neige 2020), black top with cross design (F/W 2020 Look 13), stirrup wool pants (Pre-fall 2020 Métiers d’Art «Paris-31 rue Cambon» Look 9), multicolored stone and pearl necklace (Pre-fall 2019 Métiers d’Art «Paris – New York»), velvet clutch with colorful stone embellishments (F/W 2020 Look 52), hair clip with pearls and vintage square plexiglass ring, all by CHANELruffle-trimmed lace and ribbed-knit sweater by Valentinoblack fur snow boots by Prada Linea Rossa, and pearl embellished cat eye sunglasses by Dolce & Gabbana.

LoL, Sandra

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Photos: © Sandra Bauknecht
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Prada Linea Rossa: A Line Through

Streamlined, innovative, technical, real – Prada Linea Rossa is engineered to modern living.
Exploring the metropolitan and urban roots of Linea Rossa – the fusion of overground and underground, of different lives and experiences – on 7 October 2019, Prada Linea Rossa collaborated with the musician and artist Willow Smith, daughter of Will Smith and Jada Pinkett Smith, to stage a performance moment. This unprecedented live, raw and spontaneous set staged at a station along the Central Line on London’s Tube, the ‘Linea Rossa’ running through the capital, brought the F/W 2019 Linea Rossa line to life.

This act was designed to make an everyday commute into an extraordinary experience. Completely unannounced to the audience, impossible to plan for, yet documented real-time and instantly shared, this moment was a celebration of the transient nature of our real life experiences, the spontaneous beauty of chance: the performance of our everyday.

In today’s urban world, a ‘Linea Rossa’ – a red line – is universal, a uniting emblem, simple yet complex, coded and deep. Irrespective of nationality, designed to function beyond language, it can be immediately recognized in the context of our major cities – a line through all of them, each ‘Linea Rossa’ represents travel, speed, dynamic energy. These ‘Linea Rossa’ draw individuals together, build communities – the inspiration behind the Willow Smith Linea Rossa performance.

Prada Linea Rossa has always been inspired by reality, by the demands of modern living – bodies and movement, urban reality, metropolitan clothing. Linea Rossa reflects that in clothes engineered for bodies and lives, technologically advanced, active wear designed for outstanding performance, everyday.

Such a cool marketing idea!

LoL, Sandra

Photos: Courtesy of Prada and via Instagram

My Look: Brazil

As I told you before in my travel insider about São Paulo, I was warned that tourists can become the target of scams and robberies while visiting the largest city in South America. Therefore I wanted to to blend in as much as possible in this urban metropole, and took note of how not to look like a tourist while being in town. In order not to flash my valuables, I didn’t wear any jewellery, watch, handbag or logo. I went for a pair of cargo pants that has several pockets that I filled with credit cards, money and my iPhone. I prepared some cash in one of them to be fast in case of a robbery.

In the end, I felt very safe, probably also because I was well prepared… if you get the chance, please visit São Paulo, it is such an amazing city!

My look: Printed denim shirticon by Saint Laurent, ribbed jersey tankicon by Derek Lam, cargo pants by DKNY, Audrey wayfarer sunglasses by Celineblack leather belt by Prada, and sneakers by Prada Linea Rossa.

LoL, Sandra

Photos: © Sandra Bauknecht
All photos at the pool were taken at my beautiful hotel: PALÁCIO TANGARÁ

My Look: Winter Wonderland

Finally, the weather in Gstaad got colder and I saw the drops of snow falling, so it was time to cuddle up on top of the mountain in this warm, winter wonderland inspired, layered outfit.

My look: Floral oversized down jacket by Balenciaga, reversible intarsia wool-blend and jacquard jacket by Etroicon, wool turtleneck bodysuit by Alaïa, printed low-rise skinny jeans by Givenchy, embroidered brocade drawstring backpack and studded wool-silk shawlicon, both by Gucci, Croco Tail sunglasses by Fendi, and black fur snow boots by Prada Linea Rossa.

LoL, Sandra

Photos: © Sandra Bauknecht

My Look: Wasserngrat Lunch

A must-do while visiting Gstaad is having lunch at Wasserngrat Restaurant on a beautiful sunny day. It is always Saturday’s highlight during the ASW Winter Weekend in December. Once you are on the sun deck, you will understand the Swiss ski resort’s slogan: «Come up and slow down».

My look: White mink coat with floral intarsia, intarsia jacquard flowers cardiganicon, and rose print silk shirt, all by Guccipaneled leather and jersey leggings by Givenchyicon, vintage white mink ear muffs and 2.55 quilted bag with attached hanger, both by Chanel, fur snow boots by Prada Linea Rossa, white leather gloves by Prada and Audrey wayfarer sunglasses by Céline.

LoL, Sandra

Photos: © David Biedert Photography