Guerlain’s Legendary Address Reopened

A Legendary Address Guerlain

Yesterday I flew to Paris to celebrate the reopening of GUERLAINs legendary address68, avenue des Champs-Elysées, which will officially open its doors this Saturday. Since 1914, it had been the house of the family and also the first boutique with only 45m² until 2005.

Guerlain-Marino -Boillot-Martin KopiePeter Marino, Laurent Boillot (CEO Guerlain) and Guy Martin (Chef G68)

Today, it has become a temple of beauty with 1000m² on four floors, expressing the house’s DNA with an unbelievable atmosphere that has not forgotten its past. It is the biggest mono brand beauty store in the entire world. Peter Marino designed the store concept, displaying amazing pieces of art and giving the house’s history space. He encrusted marble into marble in a modern way and said that he relied on his wife for any advice on beauty.

Ceiling Guerlain G68

For Peter Marino, “perfume is something in the air, something that is not concrete, that travels through the atmosphere.” Therefore he came up for example with a ceiling installation in the entrance that he called “lost in fragrance”, a very flowing and captivating interior design.

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Yesterday with Guerlain’s famous face Natalia Vodianova

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A happy Sandra exploring Guerlain’s temple of beauty, filled with house’s iconic fragrances and makeup products.

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The store also has a private shopping room where you can indulge into the Haute Perfumery.

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Here, you will find exceptional bottles, like for example the Queen Secret, a diamond encrusted bee that opens her wings to reveal the perfume you choose (€400.00 per piece) or a perfumed watch that combines the craftsmanship of watchmaking, jewelry and perfume making.

Treasures Guerlain G68

On display in the store are also some amazing vintage pieces.

Guerlain Paris-G68

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An hommage to Guerlain’s iconic L’Orchidée Impériale line is this artwork by Marc Quinn.

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To celebrate the opening, different limited or special editions have been launched such as a face powder of which only 400 pieces will be available or L’Eau 68, created by Thierry Wasser, that weaves a thread between the past and the future. Its scent, floral and woody, plays off the contrast between warm and cool spices.

Moreover, you can find a silk scarf selection or perfumed gloves which are amazing and said to keep their scent for a very long time.

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The charming Olivier Echaudemaison, Creative Director of Guerlain, with me yesterday.

The Guerlain Spa

On the fourth floor, the amazing Guerlain spa is located. Nine rooms offer a relaxing and calming atmosphere with a very holistic approach. Every treatment is tailor-made for the customer. Different massage techniques from all over the world are combined to cater to the needs of the individual.

Spa Guerlain G68 Entrance

The waiting area has its own orchid garden and the entrance is just breathtaking.

g68 by Guy Martin

In the basement, you will find the G68 restaurant where one of the best French chefs Guy Martin is treating his exclusive clientele to sophisticated and luxurious food – French Haute Cuisine. Martin has worked closely with Guerlain’s in-house perfumer Thierry Wasser. Following the same approach to creativity, they invented food that is called like the fragrances, working with similar ingredients. Martin said: “You have to understand the brand. You have to work with the best qualities, looking for the right products. It is a cuisine of comfort, pleasure and travel.”

I am completely in love with their tea selection named after their iconic fragrances that is also available to buy.

Restaurant Entrance

Guerlain’s legendary address is a feast for your senses, where you can indulge in luxury and beauty like nowhere else.

LoL, Sandra

Photos: © Sandra Bauknecht

Ombres Matelassées and Chanel N°51

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Let me introduce you the Ombres Matelassées, the new eye palette from Peter Philips, Creative Director of Chanel Makeup, that offers a new interpretation of the iconic quilted effect so emblematic of Chanel.

Held in a black rectangular case, the five shades Pear, Pale Gold, Gold, Golden Khaki and Black Night are presented in a harmonious crisscross arrangement. Simply apply as desired to the eyelids, using the double-tipped foam applicators and brush.

Application tips:
– Use the foam applicator to apply the eyeshadows and the brush to gently blend them, for a makeup look that mixes different shades.
– The two darker shades can be used damp as an eyeliner. Simply apply with the tip of a foam applicator, along the base of the lashes.

Available in Switzerland at Chanel boutiques from the beginning of April for CHF 85.-.

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In Paris, the Ombres Matelassées palette was pre-released at the re-opening of the Chanel boutique on 51, Avenue Montaigne last week.
This 600m2 boutique houses the unique world of Chanel and all of Karl Lagerfeld’s creations – Ready-to-Wear, handbags, shoes, jewellery and other accessories as well as fine jewellery and watches.

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The two floors of the new space were inspired by the finesse of Mademoiselle Chanel’s private apartment at 31 Rue Cambon.

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The conception of this new address was entrusted to New York architect Peter Marino, who is responsible for all of the Chanel boutiques across the globe.

LoL, Sandra

Ambiance pictures by Delphine Achard_06

Ambiance pictures by Delphine Achard_10Photos: Courtesy of Chanel

Louis Vuitton S/S 2012: Carrousel of Pastels

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Most of you know that I am a Louis Vuitton aficionado. Therefore I am always looking forward to the LV show that with its beautiful stunning decor surprises each season. Yesterday, it was a gigantic carrousel with models riding on it in pastel-coloured clothes, leaving quite another impression after Marc’s fetish-like creations for F/W 2011.

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The S/S 2012 collection is sweet, full of rich details and materials, from matte crocodile jackets, coats and skirts to laser-cut tops and 3-D floral embellishments and plastic paillettes. I am completely taken by the tweed fabrics that are adorned with marabou feathers. The craftmanship that went into this collection is truly outstanding.

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The last look was presented by Kate Moss, same as last season. But instead having her smoke on the runway in hot pants, she appeared in a light white floral dress like an innocent bride. I was wondering if she might be pregnant. Rumours are going around those days, same as the fashion crowd is wondering if Marc Jacobs will leave for Dior. The Louis Vuitton S/S 2012 collection looked like a slight approach. Let’s see in which direction fashion’s merry-go-round will be turning…

Below you can see some photos of the front row action!

LoL, Sandra

LV123Caroline Sieber, Claire Courtin Clarins, Antoine Arnault, Virginie Courtin Clarins

LV124Dasha Zhukova, Julia Restoin-Roitfeld, Carine Roitfeld, Marie-Amélie Sauvé, Rachel Zoe, Nicole Richie, Joel Madden, Peter Marino

LV105Natalia Vodianova, Uma Thurman

LV106Best friends: Marc Jacobs and Kate Moss

LV112Alexa Chung in a Louis Vuitton dress from the F/W 2011 collection.