This week, I was invited by Dior to Paris for an exclusive evening with Charlize Theron to celebrate the new communication of J’Adore, the house’s bestselling fragrance since 1999. The bouquet of flowers is already an icon and we all remember the amazing campaign in which the blonde actress mingled with Marilyn Monroe, Grace Kelly and Marlene Dietrich around 10 years ago. Now, in 2014, the story is picked up where it last left off, in the Hall of Mirrors in Versailles with a breathtaking Charlize Theron who celebrates the future. And the future is gold… a new inspiration, an open mind. Everything is hopeful and possible.
I saw the commercial this week in a private screening. It is still highly confidential and I will be happy to reveal it to you in September. In the meantime, enjoy the photos of the wonderful night in Paris at Monsieur Bleu restaurant.
LoL, Sandra
With Raf Simons, Creative Director of Dior, one of my favorite designers.
Claude Martinez, CEO Dior Parfumes, Charlize Theron, Raf Simons, Katia and Sydney Toledano, CEO Dior
“Dior is this agile genius of our times whose magical name contains Dieu (God) and or (gold).” – Jean Cocteau
When I was with Marionnaud in London for the Rodial Beautiful Awards (post coming up in the beginning of next week), I had the chance to take a glimpse at the So Dior exhibition at Harrods, showcasing artists reinterpreting some of Dior’s most famous codes.
The Brompton Road store windows are transformed into Dior’s iconic colours of grey and white, featuring the complete product palette of the French Maison.
Inside the department store, on the fourth floor, I entered “the ultimate Dior experience”, from the house’s Lady Dior handbag to its instantly recognisable scent, J’Adore.
To celebrate the exhibition, Harrods has launched a set of limited edition Dior cupcakes. If you are unable to make it to the store, then fear not, as you can purchase them onlineHERE.
The Harrods Dior takeover will run until April 14, 2013.
Parfums Christian Dioris introducing a new version of its J’adore eau de toilette. The floral perfume was initially released in 2002 and has been a bestseller since then.
Perfumer François Demachy signs the new variation that benefits from a higher quality of orange blossom sourced from Tunisia, as well as a greater quantity of the ingredient entering the formula. Other notes include mandarin, Damascus rose, tuberose, ylang-ylang, jasmine, sambac and vanilla.
Available from August 29, 2011, CHF 104.50 / 50ml, CHF 149.50 / 100ml
On September 4th, 2011, a new advertising campaign will debut with spokesperson Charlize Theron who was photographed by Patrick Demarchelier in the Hall of Mirrors at the Château de Versailles. Jean-Jacques Annaud directed the 90-second commercial. Enjoy the little teaser, it is absolutely stunning!
This week, award-winning actress Natalie Portman was annonced as new face of Christian Dior Parfums. Although no specific mention of any particular perfume has been made yet. It is her first time to collaborate with a cosmetics brand.
She will join the very exclusive club of beautiful celebrities who have starred in the house`s different ad campaigns including Charlize Theron (J`Adore), Monica Bellucci (Hypnotic Poison), Eva Green (Midnight Poison), Elvis Presley`s granddaughter Riley Keough (Miss Dior Chérie), Sharon Stone (Capture Totale) and Sophie Marceau (Capture Total One Essential). I am a big fan of the radiant and fresh beauty who is a Harvard graduate with a degree in psychology! Natalie is a true icon of elegance and modernity along with Dior`s other faces.
I put some gorgeous outfits together for you. Find out which of those women symbolizes your style the most. Enjoy!
With Raf Simons, Creative Director of Dior, one of my favorite designers.
Claude Martinez, CEO Dior Parfumes, Charlize Theron, Raf Simons, Katia and Sydney Toledano, CEO Dior
With lovely Sonya Burch-Baumann
Monsieur Bleu restaurant
My highlight of the night: Meeting Sean Penn
