In January, I wrote about the huge impact the Netflix series Bridgerton has on fashion (for the previous outfit post, click here). All of a sudden, corsets, rushed floral dresses, empire lines are all back in the game. The series’ costume with all of their fanciful and over-the-top looks have given us a sweet and much-needed outfit inspiration.
Here is the new H&M collaboration that celebrates those kind of looks. In a whimsical collection made from more sustainable materials, LA-based Brock Collection brings their signature laid-back charm to thoughtfully crafted romantic silhouettes.
Think country florals, corset tops and dreamy ruffles, effortlessly paired with classic denim for a modern touch. All made from more sustainable materials like organic linen, organic cotton, recycled cotton, recycled polyester and Tencel™ Lyocell.
«Brock Collection has always been about connecting the threads between uptown polish paired with a down-to-earth ease, which we are so happy to bring to a new audience. Each piece in the collection is special and carries a certain romantic charm, but is totally effortless,» says Laura Vassar and Kristopher Brock, Designers and Co-Founders of Brock Collection. The pair met in New York City while attending Parsons School of Design and after founding the brand in 2014, relocated to Los Angeles. Since then their emphasis on craft and cut and love of vintage references has gained a cult following.
«We’re thrilled to be collaborating with Brock Collection, who are well-known for their luxe craftsmanship, impeccable fits and structures, and have quite the celebrity following. But there’s also beauty in the fact that their designs always feel down-to-earth, thoughtful and easy to wear — I believe that’s the key to their success. We want to celebrate romance and make it accessible to the many. By adding more sustainable materials, it creates for a collaboration I hope our customers around the world will fall in love with,» says Maria Östblom, Head of Design at H&M.
Brock Collection x H&M is available now in Europe in selected stores and online. It will launch in the US and Canada on June 24, 2021.
Photos: © Brock Collection / H&M, Netflix
DISCLOSURE: This post is not sponsored.