Pringle of Scotland x H&M

Your knitwear is about to get a revamp for a great budget with H&M‘s newest collaboration with Pringle of Scotland. The collection makes clever use of recycled polyester and organic cotton along with cosy alpaca wool and smooth viscose fibres — and is showcased by stylist and fashion editor Julia Sarr-Jamois.

When the design team at H&M was first presented with the idea of a knitwear collaboration, their minds fell immediately on Pringle of Scotland. With the brand’s signature argyle patterns and sporty knitwear pairings on the golf course, Pringle – founded in 1815 – is renowned as one of the oldest luxury knitwear brands in the world.

«We fell completely in love with the brand’s history, from their intimate and modest origins from Hawick, Scotland, to their technical innovation in knitwear», says Holli Parkinson, knitwear designer at H&M.

When the H&M team met with Pringle in their design office in London’s Vincent Square, presenting their initial trend idea to them, they went through the archives and one pattern stood out from the rest: the iconic argyle that has been part of the Pringle of Scotland’s DNA since the 1920s.

«Together with our in-house print team, we reworked different scales and colourways of the argyle. Inspired by streetwear styling and sport influences, we developed new designs around the classic pattern, and introduced an acid yellow colour as a highlight accent which brought the whole collection together», says Holli Parkinson.

The key pieces of the collection include a sweater which boasts a patchwork of tone and texture, splicing a retro-inspired diamond pattern with heavy ribbed wool, and a cropped, funnel-necked jumper with balloon sleeves. Traditional yarns are infused with attitudinal appeal in a series of generously oversized, raw-edged sweaters. Sweater dresses with ring-pull zip closures, cosy hoodies, second-skin leggings and slouchy hats and scarves are all printed with athletic logos for an athleisure take.

The in-house design team at H&M had constant contact with Pringle of Scotland throughout the process, and were able to share thoughts and ideas from sketches to samples.

«Pringle of Scotland has a long history of collaboration, and this latest partnership with H&M has been hugely inspiring. We are always looking for new ways to express the DNA of our heritage knitwear and we hope this latest playful, sporty take on our famous argyle and Fair Isle knitwear will delight our existing customers, as well as reach a worldwide audience via H&M», says Katy Wallace, Brand Director at Pringle of Scotland.

TO SHOP THE PRINGLE OF SCOTLAND x H&M COLLECTION ONLINE, CLICK HERE PLEASE.

LoL, Sandra

Photos: Courtesy of H&M

Mulberry – A Breath of Fresh Air

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Here is your exclusive preview of Mulberry‘s F/W 2014 ad campaign that has been released this morning. The British fashion house returned to its roots in the countryside with a blast of fresh air to invigorate its new and very British winter collection through the lens of one of my favorite photographers Tim Walker. Cara Delevingne is once more the face of the campaign and presents the Mulberry Cara Delevingne Collection, which is infused with her own style.

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Mulberry has designed a beautifully classic and very elegant collection for F/W 2014 with argyle and arran-inspired knitwear and iconic Houndstooth and check, all influenced by traditional British tailoring, textures and prints. Even the footwear references two key British styles – the all-purpose rain boot, beloved by country-dwellers and city-commuters alike, and the quintessential lace-up brogue.

Tessie Small Satchel Soft Small Grain BlackThe F/W 2014 bags were inspired by the brand’s interpretation of how to make everyday life feel more beautiful, and how to make beautiful things practical. The new Tessie embodies the mood of simple, unfussy elegance and is among my new season’s must-haves.

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The team stayed in a Scottish lodge and woke up every day to early morning mists, huge breakfasts, homemade shortbread and wild Land Rover rides across rushing rivers and up off the beaten track, arriving to a place of serenity and calm at the location for the shoot, with no phone signal, miles from anywhere and with not a soul in sight apart from the local gamekeepers’ dogs and a flock of sheep. One little lamb quickly became Cara’s favourite!

So cute! Such a great campaign and lovely collection…
TO SHOP THE NEW MULBERRY COLLECTION, PLEASE CLICK HERE. icon

LoL, Sandra

Mulberry FW2014 Behind the ScenesPhotos: Courtesy of Mulberry

My Look: Sunday Walk

Sunday Walk

Yesterday, I went on a nice walk around town to clear my head a little. Only fresh air and nothing else on my skin feels sometimes really good.

My casual look: Fur vest and studded biker boots, both by Miu Miu, argyle belted cardigan by See by Chloéwhite cotton-jersey top iconby Rick OwensMisfit mid-rise skinny jeans iconby Goldsign, Galaxy medium shoulder bag by Gucci, fur stole iconby Michael Kors (50% off) and ear muffs by UGG Australia.

LoL, Sandra

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Walk Shoes6Photos: © Sandra Bauknecht