Here you see me in Florence, Italy at the famous Ponte Vecchio (“Old Bridge“) overlooking the Arno River before leaving to the gala evening with Salvatore Ferragamo for the launch of their Signorina Misteriosa fragrance that I told you yesterday about.
In the magnificent setting of the famous Forte Belvedere in Florence with stunning views over the Tuscan city, Salvatore Ferragamo launched their newest fragrance. A creation dedicated to women who like to play with their different characters. “My life is a play” is their credo.
When I arrived in my hotel, a game waited for me: a little bag filled with wooden letters. I was asked to come up with the possible name of the new fragrance that would be presented in the evening. As I love playing scrabble, I did a pretty good job and wrote the actual name «Misteriosa» which I didn’t know at that time yet. I took a photo on instagram as proof.
Luciano Bertinelli, CEO of Salvatore Ferragamo Parfums, unveils the new scent.
“My life is a play” was also the theme of the exclusive cocktail party and gala dinner. We were welcomed above the city of Florence with stunning installations by Patricia Urquiola. The perfect backdrop for the newest addition to the Signorina family, «Misteriosa». The new oriental fruity scent offers an innovative olfactive interpretation of black shades with a strong gourmand core.
Top notes: Wild Blackberry and Neroli Middle notes: Orange Blossom and Tuberose Base notes: Black Vanilla Mousse and Patchouli
Photographer Zhanna Bianca, Massimiliano Giornetti, Grace Hartzel and my humble self.
A dance performance, a gourmet menu and many more surprises waited for me. I had the honor to be seated next to Massimiliano Giornetti, Creative Director of Salvatore Ferragamo, and the special guest star on scene: top model Grace Hartzel, the new face of Signorina, with whom I had a lovely conversation.
What does it mean to you to be the face of this new fragrance? It makes me feel so wonderful! It has always been my dream to be the testimonial of a luxury fragrance brand. Working with the Salvatore Ferramamo team was so amazing, they are all fantastic and we had so much fun.
What was your immediate thought/emotion when you smelled Signorina Misteriosa for the first time? I could feel the unpredictable, daring and mysterious belladonna phantom and become her.
You like Mangas, you cut a bang yourself which gave you a lot of success, you seem to do everything your very own way. Today, you were the star on the dance floor. Are you a Signorina Misteriosa? And if you feel like it, please tell me why. Yes I do feel like a big part of me is her, because I love to be independent and do things my own way.
What do you like most about Mangas? I love how it’s such a different world. It’s so fantasy. The characters are very inspiring, and the artwork is beautiful.
What would be the best advice you would give to a young upcoming model friend? To express your own style and personality. Have inner strength and be kind.
Where do you see yourself in 10 years? What would be your biggest dream to come true? I want to pursue music and acting.
Graze in 3 words. Joy , groovy, cosmic.
On stage: Luciano Bertinelli, CEO of Salvatore Ferragamo Parfums, with Grace Hartzel.
What a great night. Later, Grace and I went on the dance floor. That is the beauty of life. We can choose every day which one of our facets we are going to interpret. Let the play start, but always remain the same person!
Signorina Misteriosa is available now as Eau de Parfum 30ml (CHF 69.00), 50ml (CHF 99.00) and 100ml (CHF 129.00), as Duschgel 200ml (CHF 40.00) and as Bodylotion 200ml (CHF 45.00).
Edgardo OsorioforSalvatore Ferragamo sees Aquazzura’s creative director lend his talents to an iconic Italian brand. Let’s be honest, Edgardo is not only extremely handsome, he is probably one of the most talented shoe designers on this planet. I first met the Colombian-born genius a few years ago at his Paris showroom during fashion week and was immediately taken by his charm.
Last year, I was not only able to fly to Colombia but also to visit the House of Ferragamo during its 100th anniversary. This amazing collaboration between Aquazzura’s mastermind and the Florentine fashion brand is very special as Edgardo kick-started his career working at Salvatore Ferragamo ten years ago. This capsule collection of crazy-covetable collectibles combines the best of both brands, bringing together the utmost elegance with wearability and enduring chic.
I am obsessing over the brightly coloured printed sandals and feather-embellished beauties that strike the perfect balance of old-school Hollywood glamour and contemporary cool.
So you can imagine my level of happiness holding this surprise in my hand: the feather-winged suede sandals by Edgardo Osorio for Salvatore Ferragamo.
Here is the detailed outfit post of my look that I wore to the wonderful event with Ferragamo in Florence for their Signorina fragrances two weeks ago. The Orto Botanico Giardino Dei Semplici Firenze was the perfect backdrop for the presentation and of course the photos.
My look: White cady top, by Miu Miu, layered tulle midi skirt by D&G Dolce & Gabbana, Girl bag in multicolored tweed by Chanel, studded sandalsby Alaïa, Buckle sunglasses by Salvatore Ferragamo, diamond ring and bracelet, both by Vainard Fine Jewellery, Hapi leather bracelet by Hermès and Limelight Gala watch by Piaget.
In the beginning of the week, I flew to Florence for two amazing days with Salvatore Ferragamo. To celebrate the Italian house’s Signorina fragrance collection, an installation designed by designer Patricia Urquiola welcomed us in the Orto Botanico Giardino Dei Semplici Firenze on the occasion of Pitti Immagine Uomo.
The exhibition, a real garden of wonders, recreates a bucolic and romantic situation through three performances of Signorina – Eau de Parfum, Eau de Toilette and Signorina Eleganza –, which refresh visitors with delicate sprays of water reminiscent of the beautiful sensation of a perfume.
The cutest details are the endings on the metal rods, that are inspired by the Vara bow, a Ferragamo icon. I felt like a little Tuscany princess wondering around.
Il Giardino dei Semplici is Europe’s third oldest garden and was established by the Grand Duke of Tuscany, Cosimo de ‘Medici in 1545, who wanted an academic garden with the prime interest in medicinal plants. Today, the botanical garden is a sanctuary for rare plants, symbolic for the world of fragrances.
Being Ferragamo’s guest, I was spoilt to a very yummy lunch on the lawn. Italian delicacies were served among a flower decoration that was outstanding, peonies, roses and many more, that can also be found in the Signorina fragrances. The ingredients were shown in the most romantic way.
SIGNORINAEau de Parfum
FLORAL FRUITY Top notes: Red currant and pink pepper Middle notes: Jasmine, rose and peony Base notes: Patchouli, panna cotta and musk
SIGNORINA Eau de Toilette
FLORAL FRUITY Top notes: Grapefruit and litchi Middle notes: Rose and rice Base notes: Cashmeran and milk mousse
SIGNORINA ELEGANZA Eau de Parfum
CHYPRE FLORAL Top notes: Pear and grapefruit Middle notes: Osmanthus absolute and almond Base notes: Patchouli and white leather accord
With my lovely blogger colleague Tamu McPherson at the lunch.
Stay tuned for more photos of my look coming up soon…
LUISAVIAROMA‘s Firenze4Ever was once again an outstanding experience. The sun was shining, blue sky over Florence and I enjoyed every single minute of it. Below are some backstage impressions and a little teaser of my photo shoot withTommaso Fontanella.
A goody bag filled with amazing products from the likes of MCM and Sisley (my favourite mascara) among others waited for me.
Last Wednesday, I attended the opening night of the new solo exhibition at the Gucci Museo in Florence. The museum presents four significant works from the Portuguese artist Joana Vasconcelos (open to the public until December 15, 2103). Red Independent Heart #1 and Psycho, both from the Pinault Collection, plus Lavoisier and the video work Hand-made will be exhibited in Italy for the first time.
The closing night of LUISAVIAROMA‘s Firenze4Ever took place at the stunning Boboli Gardens (Giardini di Boboli), a park behind the Pitti Palace in Florence, that is home to a collection of sculptures dating from the 16th through the 18th centuries, with some Roman antiquities. It is amazing how LUISAVIAROMA always surprises us with another outstanding location.
Seated around the fountain in the Island Bassin (Vasca dell’Isola), we enjoyed a wonderful Tuscan dinner, a dance show, the amazing scenery followed by the after party with a private rock concert. The motto of the night was “Grunge Glam” and I went through my closet to find the most “punk-style” pieces that were in there.
My look: Cut-out knit dress, matching leggings and leather glove clutch, all by Alexander McQueen, choker by Louis Vuitton, bracelets by Miu Miu and Hermès, strappy sandals by Gucci and statement rings by Roberto Cavalli. All pieces are from previous seasons.
Below you can enjoy all my impressions of the night.
LoL, Sandra
Familiar faces: Sung-Joo Kim (looking a little different than at the MCM Grand Opening in Zurich last month) and the MCM team came to present their newest collaboration: they teamed up with illustrators, Craig & Karl, for a limited edition collection of summer accessories.
Adrian J. Margelist, Chief Creative Officer MCM, with me
Today, I flew to Florence for the 7th edition of Firenze4Ever with LUISAVIAROMA. I love travelling in comfortable clothes that still look stylish. Here you can see me at the Zurich airport before heading off to Bella Italia.
Today, I have more amazing news! I am so excited and cannot wait for the weekend to come. This Saturday, I will be off to Florence to attend LUISAVIAROMA‘s amazing FIRENZE4EVER ON STAGEevent. Those of you who have been following me since quite a while know how much fun it will be as I am back for the fourth time. At the end of this post you can find the highlights of the previous editions.
What is FIRENZE4EVER all about?
The cultural heritage of Florence, the most important Italian fashion destination online, the world’s most influential fashion icons, trendsetters and bloggers, an exclusive location and a fantastic live event… these are the ingredients that will spice up the three-day event hosted byLUISAVIAROMA.
This time, it is inspired by the era of rock, punk, grunge… one of the biggest F/W 2013 trends. FIRENZE4EVER ON STAGE is a salute to the music that defined an attitude and the attitude that continues to inspire fashion.
Francesco Mele with his fiancé Bianca Balti for Vogue Brasil August 2012 – She Rocks! by Fernando Lombardi
But it is not only about celebrating fashion, above all, it is an hommage to Florence and investing in its most precious resource: its culture. In fact, this season, it will contribute to the restoration of the fountain in the Vasca dell’Isola (Island Basin) in the Boboli Gardens, where the private Dinner Party closing the event will take place. On the evening of 17th June, the most cutting edge names of the international underground rock scene will be “ON STAGE,” including Francis and the Cats (with the celebrated Francesco Mele) and Goose, the Belgian alternative-electro band described by The Guardian as the link that joins rock, electronic and DJ-set.
An extraordinary edition where art, music and fashion meet between the virtual and the physical, thanks to the support of LUISAVIAROMA.
