Firenze4Ever Closing Night


The closing night of LUISAVIAROMA‘s Firenze4Ever took place at the stunning Boboli Gardens (Giardini di Boboli), a park behind the Pitti Palace in Florence, that is home to a collection of sculptures dating from the 16th through the 18th centuries, with some Roman antiquities. It is amazing how LUISAVIAROMA always surprises us with another outstanding location.

Seated around the fountain in the Island Bassin (Vasca dell’Isola), we enjoyed a wonderful Tuscan dinner, a dance show, the amazing scenery followed by the after party with a private rock concert. The motto of the night was “Grunge Glam” and I went through my closet to find the most “punk-style” pieces that were in there.


My look: Cut-out knit dress, matching leggings and leather glove clutch, all by Alexander McQueen, choker by Louis Vuitton, bracelets by Miu Miu and Hermès, strappy sandals by Gucci and statement rings by Roberto Cavalli. All pieces are from previous seasons.

Below you can enjoy all my impressions of the night.

LoL, Sandra


Familiar faces: Sung-Joo Kim (looking a little different than at the MCM Grand Opening in Zurich last month) and the MCM team came to present their newest collaboration: they teamed up with illustrators, Craig & Karl, for a limited edition collection of summer accessories.


Adrian J. Margelist, Chief Creative Officer MCM, with me







Photos: © Sandra Bauknecht

Navyboot F/W 2011 – Classy and Fabulous

Navyboot Classy

Over one year ago, I told you already about Navyboot’s relaunch and their talented new Creative Director Adrian J. Margelist. For the previous article, please click here.

Today, we can enjoy the outcome. The Swiss company, that is expanding to other European countries now, has presented their F/W 2011 advertising campaign last week shot by Peter Lindbergh and starring Swiss supermodel Julia Saner and Patrick Petitjean. Below you can also find some of their winter must-haves like the Coucous bag and the making of video.
The collection captivates through its beautiful details, like purple stitching, colourful linings and for the gentlemen welt-sewn shoes.

Those boots are made for walking… and for admiration!

LoL, Sandra


Coucous BagCoucous Bag


Platform BootiePlatform Bootie with Bow


wrap around bootWrap Around Boot



whole piece oxford menWhole Piece Oxford (goodyear welted)



Brogue BootBrogue Boot



Navyboot MSOne

Logo MSoneThe countdown is on. Available exclusively via starting on the 17th of April 2011 at midnight CET is a collabration of superlatives. Top Formula 1 racing driver Michael Schumacher and Navyboot Creative Director Adrian J. Margelist have joined forces to devise and develop four luxury sneakers for men that set new footwear benchmarks in their materials, style and design.

18-carat gold, water snakeskin leather and polished crystals: welcome to Navyboot’s limited “MSone” luxury sneaker collection.

To put it in Formula 1 terms: these shoes are right on the pace!

NAVYBOOT2011 / MS-ONE   3er/ afternoon/ night/ morning

MSone triology: Afternoon/ Night/ Morning

NAVYBOOT 2011  /  MS ONE  morningEach of the new models boasts outstanding material quality, with the leathers used extending from nappa calfskin to salmon, water snakeskin, pearly ostrich leg and karung, all combined with polished crystals and 18-carat-gold adornments. Sneakers have never shone in such exclusive materials before.

The whole upper of the new sneakers features clean and stylish lines. One unmistakable detail, however, is the hand-stitching around the tongue. Most of the lacing is concealed. The design of the sole combines the key elements in this limited collection: the Navyboot trademark artichoke, Michael Schumacher’s initials and seven stars representing his seven world championship titles. The metal colour of the stars embodies the car industry, and is applied by hand. MSone sneakers are a masterpiece of handcraft right down to the finest details!

MSone Starboot

The highlight is definitely the Starboot, the absolute eyecatcher in the new MSone collection. A high-top shoe made completely from red-dyed karung, the leather of the water snake. Seven 18-carat gold stars adorn its heel, while even the lacehooks have been lovingly handcrafted in 18-carat gold.

MSone Starboot

MSone Starboot

NAVYBOOT2011 / MS-ONE   3er Box

A Collector’s Box with the full new MSone trilogy is also being produced, in a limited edition of 888. Each box will feature its own metal plate stamped with the box’s serial number. EUR 3 000, sizes available: 39-45


The Starboot Collector’s Box is limited to just 88. Here, too, each box will have a metal plate showing the box’s serial number. EUR 5 000, sizes available 39-45

Every Collector’s Box comes with a Certificate of Authenticity in the form of a book specially created for the project. Its cover will be signed by Adrian J. Margelist for the Triology Collector’s Box, while that of the Starboot Collector’s Box will bear Michael Schumacher’s personal signature.

The new Navyboot MSone sneaker collection will be launched at a major event in Shanghai on the 16th of April, with Michael Schumacher and Adrian J. Margelist in attendance and be part of Formula 1’s 2011 Chinese Grand Prix weekend.

LoL, Sandra

Navyboot’s New Creative Director


This morning Navyboot held a press conference to announce their new Creative Director: Adrian Josef Margelist. The 34-year-old native Swiss has experienced success in that field. After launching his career at Vivienne Westwood in London where he designed the accessory line, he has worked for well-known houses like Fabric Frontline, Esprit and MCM. During those years, he has gained a lot of know-how in repositioning and relaunching a brand. This is exactly what he is aiming to do for Navyboot. The charismatic designer will be in charge for the new visual concept as well as for the product development. His first collection for F/W 2011 of shoes, bags and accessories (Navyboot`s key items) will hit the stores in barely one year. I am absolutely looking forward to seeing his creations.

Me with the New Creative Director Adrian Josef Margelist. He is wearing the YSL button as „a tribute to the master“. Love that!

Me with the New Creative Director Adrian Josef Margelist. He is wearing the YSL button as „a tribute to the master“. Love that!

He is envisioning a high-end product in the premium price level with its own signature. The handwriting should definitely be international which would help the expansion strategy of the Swiss house. Navyboot has just opened 8 stores in Germany and more are planned in other countries. I like the new course, it is fresh, dynamic and courageous.

Navyboot Logo

The new S/S 2010 campaign, photographed by famous Michel Comte, is also promising.  With the emphasis on ballet flats, Polina Semionova, prima ballerina at the Berlin State Opera, has been the perfect choice to model the new collection along with Swiss actress Melanie Winiger as another unconventional ambassador.

I like the new wind of change that is blowing at Navyboot. No guts, no glory!

LoL, Sandra