
From November 3 – 6, 2010 Switzerland will be part of the fashion world. After the famous Prêt-à-porter shows in New York, London, Milano and Paris in September/October, there will be now the Fashion Days Zurich. The big difference to the well-known Fashion Weeks will be that customers can buy tickets for most of the events, they are not only for media, buyers and VIPs. The main sponsor Charles Vögele will kick off the FDZ with the opening night on Wednesday.

Thursday morning is much influenced by upcoming Swiss designers. Talents like Redley Exantus, Aluar Balagan, Aleksandra Wisniewska, PortenierRoth and Toujours Toi – Family Affairs are happy to show their creations to a broader audience.

The probably most exciting part of the FDZ will be the 11th Swiss Textiles Award. Already internationally acclaimed names like Adam Kimmel, Jason Wu, Juun.J, Duro Olowu, Mary Katrantzou and Damir Doma will come to the Swiss metropolis to present their S/S 2011 collections in front of a jury. The competition’s best will receive a financial support worth €100.000.-.
Last year’s winner Alexander Wang, who is today one of the most hyped designers, will close the night with his show.

Friday morning will start with the pulsating vibe of the established Swiss designers, among them Heinrich Brambilla, Lela Scherrer, Saro, Kazu Huggler and Tran Hin Phu.

The 7th Annabelle Awards ceremony will be held on Friday evening. The up-and-coming Swiss designer winning the enticing prize, will receive a one-year placement with Kaviar Gauche.
Calida Bodywear and Aubade Lingerie will also show their collections on the catwalk that night.

Saturday morning will start off with kids fashion shows. In the evening, the exciting time will come to an end with two highlights: Guido Maria Kretschmer and Missoni will present their S/S 2011 collections.
For further information or tickets, please visit the Fashion Days Zurich homepage or contact ticketcorner.ch.
Let’s turn Zurich into a fashion hotspot!
LoL, Sandra

Last night, I was invited to the vernissage of the exhibition Africa Rising and to celebrate the collaboration between Edun and Louis Vuitton.
Edun is the for-profit eco fashion label founded by Bono and his wife Ali Hewson on the premise of trade for aid as a means to alleviate poverty through sustainable employment and growth. Since 2009, LMVH acquired a 49% stake in the company in order to promote the brand’s vision.
The collection shows flair and individuality whilst remaining on-trend. I like the printed silk tanks and flowing materials. Shopping for a good cause! Available at net-à-porter or visit the Edun homepage for more information.
In Louis Vuitton’s recent Core Values advertising campaign, both Ali and Bono wear Edun clothing. Ali carries the Louis Vuitton/Edun collaboration bag:
The Keepall 45 Monogram Révélation in brown leather with the beautiful handmade Charm Massai in natural bones. Also attached is a plaque reminding us “Every journey began in Africa”.

There were lots of celebrities at yesterday’s party enjoying the beautiful contemporary art exhibition that showcased African art from Jean Pigozzi’s collection (CAAC).
If you are interested, the contemporary art exhibition will be on display to the public from October 6th to 18th 2010 at 1, Rue du Pont Neuf in Paris.



Naomi Campbell and Jean Pigozzi

Naomi looked amazing.

Elisa Sednaoui to the left with Rita Ora

Me with the stylish singer from The Noisettes: Shinghai Shoniwa

Style icon and daughter of French Vogue's Carine Roitfeld, Julia Restoin-Roitfeld with me

The most fashionable It-girl Alexa Chung with me





Louis Vuitton offered me a limousine for the night, what a gorgeous party!
The absolute highlight was Bono’s performance with Angélique Kidjo. I hope that you have enjoyed my best moments of last night! And please stay tuned as I will see today Louis Vuitton’s S/S 2011 fashion show!
LoL, Sandra
Photos: Sandra Bauknecht

Pharell Williams is a genius, a multifaceted musician-artist-entrepreneur in one. So no wonder that companies like Moncler or Louis Vuitton have been branching out to collaborate with the rapper for some very special editions.
Pharell who is addicted to sparkles was called to create some bling bling for Louis Vuitton with Camille Miceli (who was Jewelry and Creative designer at this time, now she is at Dior) in 2008. The beautiful Blason collection (see above) revisits the idea of aristrocracy and is still sold in Louis Vuitton stores worldwide.
The F/W 2010 down vests and jackets for the new Moncler V line (see below) are reminding me of bullet-proof vests, very cool. They are made of Bionic yarn, which is produced by Pharell’s textile company. Available at Restir or Moncler.

Last night, Pharell Williams performed at Stella McCartney’s After Party that was held at Don Camilo, a cabaret/ night club in the 7th arrondissement. It was amazing! Here are some impressions, enjoy!
LoL, Sandra
(Photos: Sandra Bauknecht)

Pharell Williams at his best




The Stella girls having a blast!

Claudia Schiffer

Famous model Anouck Lepère with me

Ladies, it is official, there is a shoe heaven on earth, located at London’s department store Selfridges. The world’s largest shoe department opens its doors officially today.
Designed by world class architect Jamie Forbet, it is bigger than the huge ground floor of London’s Tate Modern.
Here some of the unbelievable facts:
-55000 shoes in stock at any one time
-4000 shoes on display
-150 international brands
-6 unique shoe galleries
-11 beautiful boutiques
-1 hanging garden
-1 restaurant located in between (hubby parking space)

A special preview party was held last week for an exclusive crowd to peruse the new space. Look at all those sweet treats in shoe shapes, so adorable!


Selfridges’ Director of Accessories Sebastian Manes describes it perfectly: „Imagine you are in a gallery. From the entrance you see a succession of doorways, and at the end a huge window flooding the space with daylight. Your journey begins at the front, with shoes from the best of the high street. Slowly you begin to travel through different galleries until you reach the end – the couture designer gallery, flanked by Chanel and Louboutin, and a vision of Eden – the new suspended garden at Selfridges. Shoe heaven!”

Unfortunately, they do not sell a lot of their brands online yet. So you will have to go on a little shopping trip to the British capital.
But here comes the best: You can say that you went through all the galleries. Imagine how impressed your art loving and intellectual girlfriends will be!
LoL, Sandra

After my Fashion’s Night Out in London, I had another little treat on Thursday. Stella McCartney closed her boutique on Bruton Street in the afternoon to host a small special event for her girlfriends. I was so lucky to be there as well.
The presentation of her fabulous Resort 2011 collection was an eye candy. Gorgeous flower prints reminding me of the works by the Belgian painter and botanist Pierre-Joseph Redouté (1759-1840) who was called the “Raphael of flowers” evoked a longing for spring. Stella made the prints look as fresh as when first painted.
Slightly clashing pinks, clean whites and vibrant blues gave this collection a fresh and vigorous feeling. The world’s most famous vegetarian designer who has built an empire on fur-and leather-free products knows her business. Without sacrificing sexiness for sustainability, she mixed elements of the sixties and nineties. The lace fabric with a three-d effect was to die for. I marked my choice with the little hearts.
If you are interested, please do not hesitate to contact the London store at .



In case you are not ready for spring yet, have a look at this stunning winter look that is available now. I am in love with the graphic well-tailored cuts.
By the way, Stella told me that there are no umbrellas this season, it is all about hats for her. Awesome, I am so on for this!

Before leaving my best shopping experience ever, Stella signed my Fashion’s Night Out T-shirt.
I will frame it now.
LoL, Sandra

Yesterday, I flew to London to celebrate the city’s biggest shopping spectacle: Fashion’s Night Out. Being a fashion addict, I felt like having arrived in heaven. The streets were filled with stylish people for whom fashion still has a thrill, an inspiring mood was in the air. The events were numerous, from Giorgio Armani’s cocktail party, Manolo Blahnik unveiling the World of Manolo pop-up store at Liberty to Sophie Ellis-Bextor’s DJ performance at the Juicy Couture store. Everywhere was something exciting to see or even to win.
The evening served also a good cause. Vogue launched a limited edition T-shirt for the night designed by Sanna Annukka of which all profits go to charity Kids Company.
There was so much to do it had been hard to decide where to start. Superstar appearances were guaranteed at the parties that required an invitation like the ones at Stella McCartney or Matthew Williamson. I was lucky to be there and had the best time ever. The photos I took speak for themselves. Enjoy my very own exciting moments of last night.
LoL, Sandra

Fashion Night Out's kick-off: People lining up in front of the Louis Vuitton store


Louis Vuitton's amazing window display

Fashionable people at Matthew Williamson

Real models in the windows of Daks

Paparazzis taking photos of Petra Ecclestone arriving at Stella McCartney

Sweet treats at Stella McCartney: I was in love with the Falabella bag cookies.

Yummy Stella cupcakes

What do you think? Me being the new F/W 2010 campaign model for Stella McCartney.

Best party moments: Stella hugging Gwyneth Paltrow. To the left: Alexandra Shulman, editor-in-chief of Vogue UK.

Claudia Schiffer welcoming Gwyneth Paltrow. To the left: Natalia Vodianova.

Gwyneth listening passionately. I loved that her lavender lace bra showed a little.

Girlfriends: Claudia Schiffer, Stella McCartney pregnant with her fourth child looking gorgeous in her own designs, Natalia Vodianova and Gwyneth Paltrow.

Claudia in Christopher Kane Cruise 2011, Gwyneth in Stella McCartney and Natalia in David Koma.

Me with Stella McCartney

Me with Claudia Schiffer

Me with Matthew Williamson

Me sooo happy in my hotel room ready for bedtime in my FNO T-shirt, PHOTOS: Sandra Bauknecht

Ladies, mark your calendars. On November 23rd fashionistas around the globe will line up in front of H&M shops to participate in one of the most anticipated fashion events of the year: Lanvin’s exclusive collection for H&M that will include womenswear as well as menswear.

It will definitely be a very interesting collabration given Lanvin’s artistic director Alber Elbaz’s quote: “H&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public.”

Alber Elbaz, Photo: Paolo Roversi
Above you can see some stunning pieces of Lanvin’s F/W 2010 collection as well as in my last post about the gorgeous leopard print pieces.
I totally love the French house and cannot wait for those covetable pieces for H&M to be revealed in the beginning of November. Stay tuned as I will keep you posted immediately.
LoL, Sandra

Yesterday, at the 62nd Emmy Awards 2010 in Los Angeles, celebrities went on a berry hunt. The most beautiful dresses were the ones in the must-have berry shades of the season.
Those tones will remain for Resort 2011. Enjoy the sneak preview as most of the gowns have already been from the upcoming collections.

The US-series Mad Men won again in the category top drama. I would give the award fashionwise in the category “top drama gown” to their supporting actress Christina Hendricks in her lilac Zac Posen Resort 2011 dress that flaunted her curves perfectly and looked so stunning in combination with her flame-red hair.

On the F/W 2010 runways, berry tones were seen everywhere as if the designers have had all mixed berries for desert while creating their collections. The bright shades were combined in all ways.

I put some outfits together to show you how those hues combined together can make a strong statement and instantly update your wardrobe.

Red with violet, fuchsia with ruby, vermillion with plum- everything is possible, just let your imagination run free.

This winter, the LBD (Little Black Dress) is taken hostage by the LRD (Little Red Dress). So chances are very high that you might get scarlet fever soon. The bright vibrant tone is very contagious especially when worn tone on tone. Accessorize it with matching pumps and a bag in the same colour family for head-to-toe chic.

I am totally in love with Bottega Veneta‘s tone on tone looks. How about you?
Have I whet your appetite for mixed berries?
LoL, Sandra
Photos: Courtesy of the Brands

Last year at the first Fashion’s Night Out, the launch of Chanel’s mint green nail polish “Jade” went done in nail polish history. Peter Philips, global creative director of Chanel make-up, started a hype that has not come to an end yet. Fashionistas all over the world have craved for the limited vernis colours since then.
This fall at the second Fashion’s Night Out hosted by Vogue , that will take place in 16 cities around the globe (like New York, Paris, London, Berlin and Tokyo) it won`t be any different.
The world’s biggest shopping event stands for a fab night with late store opening hours, fashion shows, pop-ups and exclusive offers.
Chanel will launch the very limited Les Khakis de Chanel, a collection of 3 Le Vernis Nail Colours that can be worn alone or combined for a camouflage effect. With the ongoing military trend, the shades in so-called Khaki Rose, Khaki Brun and Khaki Vert are a must!
Get ready for Sept 9th (like Berlin) or Sept 10th (like New York )! Book your flights, call your girlfriends in one of those 16 metropoles and pray for the grace of the Beauty Gods!
Nothing else will help…
I will be on the field in London that night!
LoL, Sandra