Upcoming Swiss Designers

Upcoming Swoiss SDesigners

My last article concerning the Fashion Days Zurich is about upcoming Swiss designers. On Thursday morning, they had the opportunity to present their collections. Three of them caught my eye and I would like to present them to you.


First of all, Aleksandra Wisniewska, who during her studies at Esmod Paris, completed an internship with Chloé and launched her own label in 2005. Today, she is based in Lausanne where she designs her elegant, feminine and extravagant collections. Her S/S 2011 collection is called „Architecture Une Histoire de Famille“. I especially liked the well tailored shoulder details and the silver fabric.

Available for example online at styleserver.de or at Glam.in in Zurich.

Photos: Image Gate © 2010 Getty Images




Redley Exantus was born in New York where she later studied at the famous Fashion Institut of Technology (FIT). She improved her skills while working two years for Calvin Klein. After having moved to Geneva, she founded her brand in 2006. Her creations are modern, combining the American way of dressing with European craftmanship. For S/S 2011, I liked her digital psychedlic prints even if they reminded me a little too much of Alexander McQueen.
What I absolutely adored was the well-tailored black dress with the moving hemline and the kind of woven fabrics, first and foremost the black gala cape. My absolute favourite.




The name has to be taken literally. New York based jewelry designer (Toujours Toi) Nina Egli, has teamed up with her mother Kaya to form Family Affairs. A transatlantic design partnership that stands for romantic, feminine fashion. For all women who adore bow-tie blouses and flowing materials. I fell in love with the headpieces and the feathers hanging down the hats.
In Zurich, they divided the show in their F/W 2010 „Moon River“ and S/S 2011 „Ocean Lemonande“ collections.
Available for example in Zurich at Dings.


Switzerland has more more to offer than cheese and chocolat. Not only the best watches are made here, as you see, there are great talents around.
Let’s support them!

LoL, Sandra

Fashion Days Zurich


From November 3 – 6, 2010 Switzerland will be part of the fashion world. After the famous Prêt-à-porter shows in New York, London, Milano and Paris in September/October, there will be now the Fashion Days Zurich. The big difference to the well-known Fashion Weeks will be that customers can buy tickets for most of the events, they are not only for media, buyers and VIPs. The main sponsor Charles Vögele will kick off the FDZ with the opening night on Wednesday.


Thursday morning is much influenced by upcoming Swiss designers. Talents like Redley Exantus, Aluar Balagan, Aleksandra Wisniewska, PortenierRoth and Toujours Toi – Family Affairs are happy to show their creations to a broader audience.


The probably most exciting part of the FDZ will be the 11th Swiss Textiles Award. Already internationally acclaimed names like Adam Kimmel, Jason Wu, Juun.J, Duro Olowu, Mary Katrantzou and Damir Doma will come to the Swiss metropolis to present their S/S 2011 collections in front of a jury. The competition’s best will receive a financial support worth €100.000.-.
Last year’s winner Alexander Wang, who is today one of the most hyped designers, will close the night with his show.


Friday morning will start with the pulsating vibe of the established Swiss designers, among them Heinrich Brambilla, Lela Scherrer, Saro, Kazu Huggler and Tran Hin Phu.


The 7th Annabelle Awards ceremony will be held on Friday evening. The up-and-coming Swiss designer winning the enticing prize, will receive a one-year placement with Kaviar Gauche.

Calida Bodywear and Aubade Lingerie will also show their collections on the catwalk that night.


Saturday morning will start off with kids fashion shows. In the evening, the exciting time will come to an end with two highlights: Guido Maria Kretschmer and Missoni will present their S/S 2011 collections.

For further information or tickets, please visit the Fashion Days Zurich homepage or contact ticketcorner.ch.

Let’s turn Zurich into a fashion hotspot!

LoL, Sandra