Gucci x Loulou Ramatuelle Beach Club

Furthering the House’s connection to Saint-Tropez, Gucci also announces its collaboration with Loulou Ramatuelle Beach Club, which was home to Burberry last year. For the previous post, click here please. This season until the end of September, the renowned beach club undergoes a captivating transformation, immersing visitors in the world of Gucci.

In occasion of this exclusive partnership Gucci introduces its unique aesthetic to every aspect of the Loulou Ramatuelle Beach Club experience. Umbrellas, sunbeds, towels, cushions, and more are adorned with the House’s signature Interlocking G logo, stripe patterns and a fresh palette creating the ultimate luxury destination for the summer.

The space also hosts a temporary Gucci pop-up allowing visitors to discover the exclusive capsule collection envisioned for Saint-Tropez directly at the picturesque location along with pieces from the Summer Stories collection. For an all-round experience, the bar offers a special a selection of cocktails and menus curated by Giardino 25, the House’s all-day café and cocktail bar in the heart of Florence.

LoL, Sandra

Photos: © Gucci
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Gucci’s Newly Renovated Saint-Tropez Store

Gucci announces the reopening of its newly renovated boutique in Saint-Tropez. Located at 72, rue François Sibilli, between the port and the place des Lices, the space spans over 200 square meters across two floors and carries a wide array of pieces comprising ready-to-wear and accessories for both men and women. Guests are welcomed to discover the House’s signature handbags lines including the Jackie 1961, the Bamboo 1947 and the Horsebit 1955 along with a curated selection of precious jewelry pieces. In addition, the boutique showcases items from the Gucci Valigeria collection envisioned for the perfect get-away.

Situated in a classic Saint-Tropez house characterized by the typical green shutters that define the surrounding landscape, the boutique is crowned by a private garden designed around an old well providing guests with a space to relax, enjoy the greenery and immerse themselves in the beautiful atmosphere of the French Riviera.

The design of the interiors complements the outdoors evoking the unique beauty of the Cote D’Azur through light-toned hues and the implementation of local materials and finishes. Floors are adorned with Liberty style mosaics recreating curved volutes designs typical of the early 20th century. Natural oak panels found across walls harmoniously complement woven rattan finishes in a nod to local craftmanship traditions.

Envisioned to make guests feel at home, the store is framed with newly designed racks inspired by classic brass designs associated with drawers reminiscent of hard sided trunks inspired by the House’s luggage offer. Carpets and curtains match the boutique’s sophisticated palette evoking the light-hearted spirit of warm summer days. Ensuring the most comfortable and intimate shopping experience, guests may reserve a dedicated room within the store to enjoy privacy and special services tailored to their specific needs.

As part of Gucci’s commitment to implement and enhance eco-friendly initiatives and energy-efficient technologies in the House’s stores worldwide, the new boutique is designed using LEED guidelines and principles; monitor and promote energy efficiency.

LoL, Sandra

Photos: © Gucci
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My Look: Pucci Pucci

As promised here is the outfit that I wore to the first evening with ASMALLWORLD in Saint Tropez. I have always been in love with Pucci‘s mood-boosting vibrant  prints. This one for example is inspired by the label’s archival ‘Maddalena‘ motif that dates back to the ’60s. The same time the tiny village of Saint Tropez rose to fame thanks to Roger Vadim‘s movie «And God created woman», starring French actress Brigitte Bardot.

My look: Cropped open-back cotton-poplin halterneck topicon, printed silk-twill scarf, ruffled printed stretch-jersey flared pantsicon, spiral cuff bracelet, and Pesci silver-tone, resin and faux pearl hoop earringsicon, all by Pucci, ruffled mesh shirticon by Proenza Schouler, navy and cream platform heels with brass embellishments by Gucci, 23P mini top handle classic flap retangular in emerald green and navy blue lambskin leather by CHANEL.

LoL, Sandra

Photos: © Sandra Bauknecht / David Biedert Photography
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Tutti Frutti

Fruits have been a source of inspiration for all sort of prints the past seasons. However, this summer, they take it up a notch and are worn in a 3D optic. AREA, the American luxury brand founded by Beckett Fogg and Piotrek Pansczczyk, dedicated their S/S 2023 runway collection to «tutti frutti» and presented sculptural and crystal-embellished pieces from a 3D banana bustier top to a watermelon strapless mini, to a full look that resembles a slice of fresh lemon. The crystal embellishments are arranged to resemble seeds and glisten in the light for a juicy, liquid-like shine.

Another fun way to sport the trend is to wear a bag in the shape of a fruit. Scroll through the best options available now.

LoL, Sandra

Cropped open-back crystal-embellished wool-blend top,icon and matching asymmetric crystal-embellished wool-blend mini skirt, both by AREA

Fruit-charm layered necklace by Amir Shama

Watermelon Crescent crystal-embellished silver-tone clutchicon by Judith Leiber

Tangerine crystal-embellished gold-tone clutchicon by Judith Leiber

Fruit marbled box clutch by Kurt Geiger London

Fruittini leather strawberry cross-body bagicon by Gucci

Photos: Courtesy of the Brands, © Sandra Bauknecht
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Gucci Bamboo 1947

An instant emblem forged by a flame, the curved bamboo handle crowns a leather handbag in 1947, marking the House’s path as an innovator in craftsmanship and luxury. Today, the renowned design of the Gucci Bamboo 1947 is at the heart of the House’s signature bag collection, representing how a creative instinct propelled by profound know-how has led Gucci to where it is today.

In 1947 – amidst Italy’s post-war era in which traditional raw materials were difficult to come by – the enterprising founder, Guccio Gucci, with the help of the House’s visionary Florentine artisans, decided to use the lightweight and durable bamboo for the handle of a purse. The paradigm of design coherence and the authority of leather was gracefully challenged by the bamboo in a game of contrasts that defied the aesthetic rules of the time.

The bamboo top handle also ushered in an expansion of the House’s artisanal expertise, as there is a highly technical process behind crafting the curved stalk. A craftsman first selects the most unblemished pieces of bamboo, which are then softened and worked over an open flame by hand to manipulate the material into a semi-circular form. Once shaped, the handle is coated in multiple layers of lacquer, after which it is baked to achieve a shiny golden-brown finish.

Due to this meticulous process, not a single bamboo handle is ever the same. Following its debut, the ‘Bamboo Bag’ became a fixture among Hollywood’s leading ladies and the international jet set, consolidating the style’s status as an innovative icon around the world.

The current Gucci Bamboo 1947 is distinguished by interchangeable leather and Web straps, adding to the style’s functionality. Both straps are detachable and adjustable, making it a highly versatile accessory, suitable for myriad occasions. Presented in different combinations that evoke diverse attitudes, the top handle bag comes in varying sizes and materials. The line is presented in timeless color palettes as well as seasonal variations, and is enriched by refined evening styles and precious leather iterations.

TO SHOP GUCCI BAGS, CLICK HERE PLEASE.

LoL, Sandra

Photos: © Gucci
Photographer & Director: David Sims – Make up: Thomas De Kluyver – Hair: Paul Hanlon
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Gucci Cosmos

Gucci announces Gucci Cosmos, a major new exhibition of the House’s most iconic and timeless designs from its 102-year history. A playful voyage that spirals backwards and forwards through the decades, Gucci Cosmos consists of eight immersive ‘worlds’ devised by renowned British artist Es Devlin to create a cutting-edge audio, visual, and kinetic experience.

Curated by Italian fashion theorist and critic Maria Luisa Frisa, Gucci Cosmos showcases era-defining pieces from the Gucci Archive in Florence. Encompassing work by founder Guccio Gucci and his creative successors, up to Tom Ford, Frida Giannini, and Alessandro Michele, the exhibition demonstrates how the visionary ethos at the heart of the House has continuously reflected and defined the times.

The Gucci archive space at Palazzo Settimanni in Florence, Italy.

Gucci plans to present Gucci Cosmos at West Bund Art Center in Shanghai from April 28 to June 25 before touring the world.

LoL, Sandra

Photos: © Gucci
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Gucci Hortus Deliciarum High Jewelry

Hortus Deliciarum — meaning «Garden of Delights» in Latin — blends Gucci’s rich heritage in Italian craftsmanship and its ever-distinctive creativity in one-of-a-kind masterpieces distinguished by unique artistry, exceptional quality, and acute attention to detail. The current chapter, the third since the collection’s launch in 2019, draws inspiration from the world of travel and the memorable moments that every journey can bring.

The new additions to the Hortus Deliciarum collection include necklaces, bracelets, earrings, and multi-finger rings, divided into different themes. The designs explore tantalizing facets of the natural and animal kingdom, placing jewelry artistry center stage. These pieces evoke distant, exotic, and magical worlds, exciting the imagination of Gucci’s signature painterly approach to high jewelry craftsmanship. A selection of pieces features fresh interpretations of Gucci’s distinctive Lion Head and Tiger Head motifs, symbolizing strength, courage, and passion. Flawless, fancy cut vivid gemstones, from aquamarines to yellow sapphires, add vibrant touches to these dynamic designs.

The collection includes several new creations showcasing a captivating combination of multicolored stones that are inspired by the concept of prismatic beauty and specifically designed to catch the light. These include a brilliant multi-finger ringthe result of 100 hours of meticulous production – crafted in yellow gold with a beautiful 38.8 carat green tourmaline centerpiece surrounded by diamonds. An equally stunning yellow gold cuff earring offers an elegant explosion of garnets, yellow beryl, rubellite, and diamonds. Here, Gucci blends the modernity of a cuff style with the exquisite beauty of warm-toned gems and dainty, flowing lines.

Other stunning pieces are distinguished by cascades of dancing diamonds, inspired by the beauty of shooting stars and the sparkling torrents of a waterfall. A highlight of this selection is a parure comprising a dazzling white gold necklace and matching drop earrings. Involving 300 hours of production, the necklace features diamond-embellished starbursts trimmed with lady-like diamond bows, while the earrings reveal diamond- encrusted bows and chandelier-like crystal droplets around two teardrop cut diamonds with a total of 16.7 carats.

A yellow gold bracelet, meanwhile, showcases a diamond-embellished chevron pattern and an oval-shaped 16 carat rubellite tourmaline, offering a striking geometric interplay of straight lines and smooth curves. This exceptional creation takes 200 hours to produce.


Intricately crafted and full of surprising details, an ornate diamond parure pays homage to the majestic beauty of natural landscapes. A diamond-encrusted geometric chain necklace is teamed with a stunning round-cut mandarin garnet pendant embellished with dainty emerald leaves. This can be teamed with a matching pair of jacket earrings, also in fresh and surprising shades of green and mandarin, offering a dazzling 40.5 carats of jewels for the necklace and 15.3 carats for the earrings.

To complete the collection, new diamond-embellished solitaire rings shine in an array of hues that resemble the changing colors of the sky. A sculpted, white gold design mesmerizes with a hexagonal 14.7 carat tanzanite centerpiece, while three other white gold rings each present a heart-shaped gemstone in a vivid color: a 9 carat blue tourmaline, a 12.6 carat peach tourmaline, or an 11.5 carat pink tourmaline.

The Hortus Deliciarum High Jewelry collection, launched in Paris in 2019, was followed by a second chapter presented on Italy’s Lake Maggiore in 2021 while the third and current collection was initially unveiled in Rome in 2022.

LoL, Sandra

Photos: © Gucci
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Sabato De Sarno New Gucci Creative Director

Kering and Gucci announced that Sabato De Sarno will assume the role of Creative Director for the House. De Sarno will present his debut runway collection at Milan Women’s Fashion Week in September 2023.

In his new role, De Sarno will lead the House’s Design Studio reporting to Marco Bizzarri, President and CEO of Gucci, with the responsibility for defining and expressing the House’s creative vision across the women’s, men’s, leather goods, accessories and lifestyle collections.

Past & Future: GUCCI Cruise 2023 Ad Campaign shot by Mert and Marcus

Sabato De Sarno was raised in Naples, Italy. He began his career at Prada in 2005, moving to Dolce & Gabbana, before joining Valentino in 2009, where he held positions of increasing responsibility, finally being appointed Fashion Director overseeing both men’s and women’s collections. Sabato De Sarno will start in his new position as soon as he will have completed all his obligations in his current role.

LoL, Sandra

Photos: © Gucci / © Riccardo Raspa / © Mert and Marcus
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My Look: New Year’s Eve at the Palace

Following my tradition, I spent New Year’s Eve at the Gstaad Palace hotel with my dear friends and family. «It’s not a fairytale, it’s real.» The hotel’s slogan describes perfectly how a stay at the Palace feels like.

My look: Crystal-embellished cutout stretch-satin jersey gownicon by Paco Rabanne, crystal-embellished leather clutch by Prada, open-toe platform-sole sandals by Gucci, and silver-tone crystal clip earrings by Alessandra Rich.

LoL, Sandra

Photos: © Sandra Bauknecht
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The Gucci Jackie 1961

A longstanding mainstay within the House’s collections, «The Jackie» experienced a well-chronicled rise to icon status—ever since its debut in 1961, the handbag’s perpetual presence on the arms of celebrated figures around the world crystallized its everlasting association with their signature sophistication. Jackie Kennedy was spotted in the ’70s carrying the G1244 bag by Gucci, that was the perfect accessory to match her iconic tortoiseshell glasses. Eventually, Gucci renamed the bag in her honour, dubbing the style the «Jackie» bag.

Today, Dakota Johnson finds herself at the latest inflection point of the line’s celebrated chronology in which a certain attitude encounters a certain era, marking the beginning of a new chapter through the House’s latest campaign. Johnson makes her way through everyday moments in Los Angeles with different versions of the Jackie 1961, each with its own personality, each perfectly paired to the occasion. The film and imagery, captured by Glen Luchford, pay homage to the style’s storied origins as spontaneous snapshots highlight the silhouette’s intrinsic versatility and enduring elegance, reflecting a state of co-existence that spans decades and personas.

The Jackie 1961
Following a distinguished line of reiterations, each emblematic of its time, today’s Jackie 1961 emerges to transcend the traditional with its sleek silhouette and universal attitude. The selection is presented in three different sizesmini, small, and medium—in a wide range of colors that highlights the design’s inherent versatility. Clean lines bring the focus to the unique piston closure, as well as the quality of the material itself, whether natural grain, patent, or precious leather, or the emblematic GG Supreme canvas.


A beautiful new iteration: The Jackie 1961 crocheted raffia and leather shoulder bag
icon

A longer, removable shoulder strap, either in leather or as a chain, enhances the Jackie 1961’s adaptable personality and practicality. Within each collection, the House introduces creative interpretations, including in woven raffia and straw as well as with velvet tapestry patterns for Cruise 2023.

My favorite this season: The Jackie 1961 small leather shoulder bag in green
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The original model introduced in 1961 became expressive of the 1960s and 1970s jetsetter lifestyle for which Gucci was known and new sensibilities were brought to the signature style in 1999 and 2009, drawing from a contemporary intuition and attitude and ever- assuming new characters that defy definition – fitting seamlessly in any wardrobe.

TO SHOP THE GUCCI JACKIE 1961, CLICK HERE PLEASE.

LoL, Sandra

Photos: © Gucci and Getty Images
Art Director: Christopher Simmonds Photographer & Director: Glen Luchford
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