Gucci Presents Its Next Cruise Show in London

GUCCI TO PRESENT ITS NEXT CRUISE COLLECTION IN LONDON NEXT MAY
London, where everything started. The House will showcase its Cruise 2025 collection, designed by Creative Director Sabato De Sarno, in London, on May 13. The choice of location pays tribute to Gucci’s profound connection to the British capital, intrinsically linked to the brand’s heritage, and offers new opportunities to delve into the integral role the city has played in shaping the brand’s narrative throughout its storied history as a world-renowned symbol of Italian craft, visionary creativity, and innovative design.

Gucci Creative Director Sabato De Sarno

GUCCI AND LONDON
The story of Gucci began in London in 1897 when a young Guccio Gucci took a job as a luggage porter and liftboy at the city’s exclusive The Savoy hotel. Carrying guests’ luggage through its famous revolving entrance doors and operating the lift up to the rooms and suites, the teenage Guccio encountered up close the tastes and lifestyle of the international elite, absorbing – as if by creative osmosis – new ideas, broader horizons, and more worldly cultural concerns. Inspired by these experiences, and with a new-found aspiration to make his name synonymous with the art of luggage making, Guccio returned to Florence and in 1921 founded his eponymous leather-goods house, followed by the first Gucci store on the city’s Via della Vigna Nuova.

LoL, Sandra

Rodolfo and Guccio Gucci in front of their Florence store in the late 1940s.

Photos: © Gucci
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Kendall Jenner & Bad Bunny for Gucci Valigeria

Kendall Jenner and Bad Bunny are the new faces of Gucci Valigeria. The House’s latest campaign embraces the spirit of «Gucci Ancora», as a celebration of the love that lies at the centre of Gucci’s community.

Shot in an airport, the meeting place where journeys begin, the campaign explores the intimacy of traveling together through the creative lens of Anthony Seklaoui. Stills capture the fleeting spirit of Kendall Jenner and Bad Bunny’s airport stroll, redefining the Jet Set glamour of the 1990s.


Effortlessly casual and chic looks complement the timeless elegance that defines the House’s travel collections. Kendall Jenner and Bad Bunny carry items from the signature Gucci Savoy collection including GG Supreme duffle bags in different sizes, backpacks, rigid suitcases, and trolleys distinguished by a combination of heritage-infused design elements such as the GG monogram and/or the Web stripe. The campaign also introduces novel designs defined by fluorescent leather details alongside embossed GG rubberized leather styles.


Through this Valigeria campaign, Gucci pays tribute to its founding history and heralds a new era of adventure and luxury travel in line with the vision of Creative Director Sabato De Sarno.

I find this campaign really cute. And you?

LoL, Sandra


Photos: © Gucci  Creative Director: Sabato De Sarno Artistic Director: Riccardo Zanola Director: Nikita Kuzmeko Photographer: Anthony Seklaoui Make-Up KJ: Mary Phillips Make-Up BB: Mira Chai Hyde Hair: Paul Hanlon Stylist: Alastair McKimm Talents: Kendall Jenner & Bad Bunny
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Sabato De Sarno New Gucci Creative Director

Kering and Gucci announced that Sabato De Sarno will assume the role of Creative Director for the House. De Sarno will present his debut runway collection at Milan Women’s Fashion Week in September 2023.

In his new role, De Sarno will lead the House’s Design Studio reporting to Marco Bizzarri, President and CEO of Gucci, with the responsibility for defining and expressing the House’s creative vision across the women’s, men’s, leather goods, accessories and lifestyle collections.

Past & Future: GUCCI Cruise 2023 Ad Campaign shot by Mert and Marcus

Sabato De Sarno was raised in Naples, Italy. He began his career at Prada in 2005, moving to Dolce & Gabbana, before joining Valentino in 2009, where he held positions of increasing responsibility, finally being appointed Fashion Director overseeing both men’s and women’s collections. Sabato De Sarno will start in his new position as soon as he will have completed all his obligations in his current role.

LoL, Sandra

Photos: © Gucci / © Riccardo Raspa / © Mert and Marcus
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