My Look: St. Tropez

Back from the amazing ASW Summer Weekend in St. Tropez, I am filled with many lovely memories that I will soon share with you. For the first evening, I wore this beautiful gown by my friend, Ukrainian-born, London-based designer Natasha Zinko who is one of the most talented designers I know. Her creations are beautiful, architecturally crafted pieces that play with proportions and cuts. Unexpected and different, exactly what I love!

My look: Point d’esprit strapless maxi dressicon by Natasha Zinko, Dioressence heels in dark blue cracked leather by Dior, bracelet by Anselm Reyle for DiorMy Own Code clutch by Valentino, Minimal Baroque sunglassesicon by Prada, silver-plated, Swarovski crystal and faux pearl clip earrings by Miu Miuiconand laser-cut leather waist belt by Alaïa.
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LoL, Sandra

With ASW Chairman Patrick Liotard-Vogt.
Photos: © David Biedert Photography

The Ultimate Travel Memberships

I am a passionate traveller and quite frankly of course I love to fly Business or First Class and stay in amazing hotels. But needless to say, I also like not to spend too much. Recently, ASMALLWORLD created the ultimate travel memberships for the discerning traveller of which two have caught my attention.

First the PRESTIGE membership that helps you to travel the world in style. Here is a summary of what is included in this package for €5200:
• 250000 Miles & More or Etihad Guest Miles
• Etihad Guest ‘Gold’ status (with Etihad only)
• World’s Finest Clubs ‘Premium Private’ membership
• DragonPass airport lounge access ‘Prestige’
• Global Hotel Alliance ‘Discovery Black’ status
• Mr & Mrs Smith ‘SilverSmith’ status
• SIXT ‘Platinum’ status
• ASMALLWORLD membership
• Limited-offer: SPG Gold for sign-ups until July 2nd

Travelling in style in First Class

Personally speaking, as I am living in Zurich, the Miles & More offer included in the PRESTIGE membership seems extremely attractive as they buy you up to 2 return Business Class Tickets from Zurich to Los Angeles which would normally cost around €13000 which means you have already redeemed the fee you paid for the whole package.

Always worth a trip: California

The additional perks are also amazing such as the SPG Gold status which gives you upgrades and late check-outs in a wide range of hotels from the cool W hotels to the distinguished St. Regis resorts of the world.

Second the SIGNATURE membership which is the ultimate by invitation only travel membership and provides you with the following features for €19950 + €2000 induction fee:
• 1 Million Etihad Guest Miles
• Etihad Guest ‘Gold’ status for yourself and your
nominee (two in total)
• World’s Finest Clubs ‘Premium Private’ membership
• DragonPass airport lounge access ‘Prestige’
• Global Hotel Alliance ‘Discovery Black’ status
• Mr & Mrs Smith ‘GoldSmith’ status
• SIXT ‘Diamond’ status
• ASMALLWORLD membership
• Limited-offer: SPG Platinum for sign-ups until July 2nd

Enjoying a drink on board while flying to the Middle East

The SIGNATURE membership is definitely the right choice for members travelling to the Middle East as it comes with 1m Etihad Guest Miles which buy you up to 5 First Class return flights from Zurich to Abu Dhabi. On top, you enjoy the SPG Platinum status which is the royal status of all hotel programs.

ASW Members enjoy the good life! This is why ASMALLWORLD offers their members many exclusive privileges from great partners. If you are interested in an invitation to ASMALLWORLD or the travel memberships, apply online or send me an e-mail to as I am happy to provide Sandra’s Closet readers this amazing opportunity (Disclosure: I know the Chairman of ASMALLWORLD very well :-)).

Stay tuned as I will be in St. Tropez for the ASW Summer Weekend end of May… life is so much better when you can travel and share the good moments and memories!

LoL, Sandra

Photos: Courtesy of ASMALLWORLD, © David Biedert Photography
© David Shama and © Sandra Bauknecht

My Look: Glow Up

On Tuesday evening, ASMALLWORLD threw a party at Gallery Club, an intimate and stylish club in the heart of Zurich, to celebrate their «going public» event. It was time to glow up and enjoy this fabulous moment among dear friends and ASW members!

My look: One-shoulder stretch-knit jumpsuit by Stella McCartney, Betty chain red leather shoulder bag and pointed leather Mary-Jane pumps, both by Saint Laurentsingle earring and cuff, both by Chanel. Diamond ring by Vainard Fine Jewellery.

LoL, Sandra

Photos: © David Biedert Photography – THANK YOU, DAVID!

My Look: Going Public

Yesterday, I had another front row experience than usual by attending the «going public» event of ASMALLWORLD at the SIX Swiss Exchange in Zurich as the first listed social media company there. At 9.01 am, the «ring the bell» celebration took place in Swiss style with a cow bell and it was very exciting watching the first trading day happening in full swing.

My business look:My look: Embroidered wool capesilk wool jacket with ruffled hem, and matching pants, floral printed silk blouse, feline earrings with crystalsred silk scarf and embellished leather pumpsicon, all by Gucci and Kelly So Black by Hermès. Pearl necklace by ChanelMitza ring and daisy necklace, both by Dior Haute Joaillerie.

LoL, Sandra

Photos: © David Biedert Photography – THANK YOU, DAVID!

My Look: Rooftop Bar

It’s all over town. I have enough of winter and cannot wait for the warm season to come… just a few more month to go during which I have to indulge in memories of days spent in the South of France. Here you see me on the rooftop bar of the Hotel de Paris in St. Tropez during the Asmallworld weekend … heaven on earth.

My look: Rinnaa pointelle trim bandage dress by Hervé LégericonKan I Mini studded leather chain shoulder bag by Fendileather platform pumps by Gucci, long pearl earrings and sunglasses by Chanel.

LoL, Sandra

Photos: © David Biedert Photography

My Look: Live for the Moments

For the S/S 2018 season, the sheer clothing is here to stay, runways all over the world have been caving in to the alluring aesthetic, proving that the sexiest of fashion trends is still going strong. I embraced this look for the black tie ASW Foundation Gala Dinner, that was followed by an extravagant after-party with a live band in the lobby of the Gstaad Palace. One must celebrate when one has the opportunity! Live for the moments you can’t put into words…

My look: Ruffled tiered lace gownicon and floral-print velour and stretch-tulle lingerie seticon, both by Alessandra Rich, Bianca leather sandals and velvet waist belt, both by Saint Laurenticon, 2.55 quilted bag with attached hanger by Chanel (Front Row Only F/W 2016 collection), «Diorette» ring and earrings, both by Dior Haute Joaillerie.

LoL, Sandra

Photos: © David Biedert Photography

ASW Winter Weekend in Gstaad 2017

Last weekend, I was in Gstaad for the 8th edition of the famous ASMALLWORLD Winter Weekend. The three days in the snow (in this year’s case a lot of snow) of the private international travel and social club has become known as one of the most fun events of the year.

Guests from all over the world came to the chic Swiss winter getaway for great fun, parties, dancing, fondue and philanthropy. This year’s surprise guest was no other than Wyclef Jean. The Haitian rapper, musician and actor, who first achieved fame as a member of the New Jersey hip hop group The Fugees, entertained ASW members spontaneously with special performances during dinner or at the after parties. His catchy slogan of the weekend? « There is always an after party after the after party!» And the three-time Grammy Awards winner was right as we danced the night away…

The famous Gstaad Palace opens its doors one week before the season officially starts just for the ASW Winter Weekend.

Bugatti love!

Shopping suite with La Martina.

The weekend kicked off with the Chairman’s Apéro in the Gstaad Palace lobby, which is personally speaking the best one in the world. The night continued with a special theme: «La Vie en Or», glamorous with a touch of gold. Caviar and vodka were served and we partied late at the hotel’s night club GreenGo. For my look, click here for the previous post please.

Stunning Beluga ice bar outside.

On display: the raffle prizes, two beautiful watches by Parmigiani Fleurier.

The stunning golden decor in the «Salle Baccarat».

Dancing and hotel queen: Ljuba Manz 

The Chairman’s Apéro

Golden girls and fashionistas by heart: Irina Cerutti and Nataly Parafieva

The gorgeous ASW team!

Surprise performance by Wycleaf Jean and the Phly Boyz

Saturday was all about indulging in the mountain scenery with a lift ride to the Wasserngrat restaurant. The snowy weather and the freezing cold temperatures didn’t stop anyone. To the sounds of the Phly Boyz we all warmed up and enjoyed the après-ski inspired lunch with wine and fondue.

Swiss cosiness

Framed by Patrick Liotard-Vogt and Ferrari racing driver Josh Cartu

Ljuba Manz with her husband Marco Conte

Former Swedish ice hockey star Peter Forsberg with his lovely wife Nicole Nordin.

With Wycleaf Jean and Patrick Liotard-Vogt

Best Friends: Patrick Liotard-Vogt, Derek TannerMicaela Savides, Noelle Frautschi and Dr. Pablo Richard.

Swiss cheese fondue at its best!

Let the music play!

The culmination of the weekend was the ASW Foundation Gala Dinner at Gstaad Palace’s «Salle Baccarat», followed by the after party in the lobby that was transformed into the hottest club of the town for that night. Wyclef Jean surprised us once more, such a talented musician.

Gian Testa and Katja Grauwiler of Grauwiler Testa PR surrounded by friends

Swedish friends: Karl-Hendrik Nilsson, Justine Petrén, Peter Forsberg and Nicole Nordin.

CEO Asmallworld Jan Luescher with his lovely girlfriend Emily Maynind

Armand Arton, Raquel Marquard and my humble self to the left.

Alain and Violet Lentz with ASW CEO Jan Luescher and Emily Maynind

Martin Tobler Parmigiani Fleurier with his girlfriend Maja El Assali

Congrats and thank you to Martin and Jessica Tönnesson for their generosity. They auctioned of a lunch with Robert de Niro on the set of «The Irishman» and a song with Wycleaf Jean.

Brothers: Patrick and Olivier Liotard-Vogt 

Former Brosis singer Indira Weis had a lot of fun.

My beautiful friend Raquel Marquard with me.

Thank you, ASMALLWORLD, for another fantastic weekend!

LoL, Sandra

Photos: © David Biedert Photography

Glamorous with a Touch of Gold

If there’s one night to go all out and turn on the flash, it’s undoubtedly New Year’s Eve. But some of us are challenged throughout the whole festive season with specific dress code for special parties. Personally speaking, I will attend the 8th annual ASW Winter Weekend Mid December at the fabulous Gstaad Palace in Switzerland and for Friday night’s dinner «La Vie en Or» the dress code says asks for «glamorous, with a touch of gold». This is great! I love any reason to wear sparkle, but such an occasion is the perfect time to shine. And gentlemen, you are in this, too!

«Golden Girl» or just a little golden accessory – you decide how much you would like to shine.

From full-on sequin dresses to just the right gold accessory, there isn’t one right way to fulfill the dress code. The golden rule is you have to feel comfortable, in every tailored sense of men’s style, is purchase clothing that fits you properly. Nothing destroys an outfit – whatever the dress code and no matter how expensive the clothes are – like an ill-fitting jacket, shirt or trousers.

In general, gold is the perfect color to lift an all-black or an all-white outfit to something glamorous and fun. Perfect for all festive occasions!

To make your life a little easier, I put together a fun guide for all budgets so that you don’t need to worry about anything and can focus entirely on celebrating the start of the winter season in style!

HIGH END BUGDET – Full Looks

Get his look: Metallic jacquard dinner jacket by Dolce & Gabbana, shirt gold detail shirt by Comme des Garçons, turn-up hem wool-blend tailored trousers by Pradaicon, ruler cufflinks by Paul Smithicon, skull and polka dot tieicon by Alexander McQueen and leather embroidered loafersicon by Gucci.

Get her look: Racko open-back sequined cady mini dress by Rachel Zoe or wondering lace-paneled fil coupé georgette blouse by Temperley London and sequined wool mini skirt by Marc Jacobs, Anya d’Orsay metallic patent-leather pumps by Saint Laurent, Celeste sequined canvas clutch by Jimmy Choo and Roma gold-tone earrings by Annie Costello Brown.

HIGH END BUDGET – Great Accessories

Stand out with a statement headpiece with a touch of gold and be the queen of the night: embellished satin headband by Dolce & Gabbana.

Lifting every basic look to new heights: Candy box by Jimmy Choo.

LOW BUDGET – A touch of Gold

If you don’t want to spend a lot of money on your outfit, I recommend getting some fabric with golden sequins. Those accessories will have a great effect on your outfit and can be combined with all sorts of colors. Moreover they are less expected than some golden shoes or a handbag. I still love the mixture between gold and black the best.

You don’t need to be an expert in tailoring to do some cuffs or a belt. If you get a stretchy material, you can even glue it together instead of sewing it. In case you are to lazy for some DIY, you can order them directly here:

Cuffs with gold sequins

Sequined belt

The perfect touch of gold for a man: the right colored pocket square.

LOW BUDGET – Taking the Dress Code Literally up a Notch

Zara has some cool pieces in gold. Minimal investment for a maximum effect.

Be the star of the night: golden bomber jacket for men by Zara.

The perfect touch of gold for women and great for dancing: shorts in gold combined with a black top by Zara.

And don’t forget… you want to start the New Year with something new for good luck, it’s a great excuse to add a new piece to your wardrobe.

Happy Shopping! And I am looking forward to seeing some of you in Gstaad…

LoL, Sandra

Photos: Courtesy of the Brands, Gstaad Palace and © Sandra Bauknecht

My Look: XOX

mcqueen_dress_gown_gstaad_sandra_bauknecht_xox

Today’s outfit post comes with hugs and kisses from Gstaad. I wore this gown to the ASW Foundation Gala Dinner last weekend at the Gstaad Palace. It is such a great piece, comfortable and great for dancing, something that can be difficult with a long dress in general.

My look: Ruffled lace-paneled metallic silk-blend gown and Sarabande embellished satin-trimmed lace bra top, both by Alexander McQueen, cutout leather platform pumps by Saint Laurent, vintage baguette bag by Christian Dior and earrings by Prada.

LoL, Sandra

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 Photos: © David Biedert

ASW Winter Weekend in Gstaad

asw-winter-weekend-gstaad-2016

Last weekend, I was in Gstaad for the seventh edition of the famous ASMALLWORLD Winter Weekend. The three days in the snow (in this year’s case no snow) of the private international travel and social club has become known as one of the most fun events of the year.

Guests from all over the world come to the chic Swiss winter getaway for great fun, parties, dancing, fondue and philanthropy.

foto_083With ASW Chairman Patrick Liotard-Vogt

The weekend kicked off with the Chairman’s Apéro in the Gstaad Palace lobby, which is personally speaking the best one in the world. The night continued with a special theme: «La Nuit des Tsars», Russian glamour at its best. Caviar and vodka were served and we partied late at the hotel’s night club GreenGo.

foto_111Beautiful table setting for the «La Nuit des Tsars».

foto_016Beluga noble Russian vodka…

foto_091… pairing yummy Kaviari caviar – a culinary delight.

foto-2-kopieDancing to the fabulous sounds…

foto_131 of the Phly Boyz.

Saturday was all about indulging in the mountain scenery with a lift ride to the Wasserngrat restaurant where we all enjoyed the beautiful sunshine and an après-ski inspired lunch with wine and fondue. A live performance of the Phly Boyzs who already had entertained us the night before made sure we move and would fit in our gowns for the ASW Foundation Gala Dinner at Gstaad Palace’s «Salle Baccarat».

foto_121Fondue lunch at Wasserngrat from above.

foto_056An afternoon full of laughter…

foto_160… and fun!

To raise money for the good cause, guests were eager to buy raffles tickets as the prizes were truly tempting, from limited edition diamond watches by Parmigiani to weekend getaways at some of the most luxurious spots in Switzerland. Later, we partied far into the smallest hours to the sounds of the live band Hot’n’Cold.

foto_090Amazing raffle prizes by Parmigiani for the lucky winners. 

foto_110Having fun at the after party.

The next morning, we all embraced the memories of the weekend during brunch and everyone agreed that this weekend was the best one so far of all editions. Oh my Gstaad! Cannot wait to be back next year…

In the meantime enjoy many more photos below and stay tuned for the outfit posts coming up soon!

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foto_064Gorgeous Ljuba Manz with me

foto_086Maya El Assali and Martin Tobler Parmigiani Switzerland

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foto_066Guests enjoying the Patoro cigars.

foto_073Angela Boffa, Monique and Thomas Hollinger framed by the Phly Boyz.

foto_094The Chairman’s Apéro

foto_098Derek Tanner and Alexander Manz.

foto_096Remee Jackman with Mathilde Goehler, my humble self and Patrick Liotard-Vogt.

foto_067Dr. Pablo Schneider, Patoro Cigars and Dominique Martin

foto_122CEO Asmallworld Jan Luescher

foto_099Lucy Tallo, Katja Grauwiler with Sabina Hanselmann-Diethelm (editor in chief Style Magazine and Bolero) and her husband David Hanselmann.

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foto_022Designer Luca Rubinacci with his girlfriend on the way to lunch.

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foto_069Love is in the air: Remee Jackman and his gorgeous girlfriend Mathilde Goehler

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foto_032Luca Rubinacci with Patrick Liotard-Vogt

foto_138Noelle Frautschi, Maya El Assali and Sabina Hanselmann-Diethelm

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asw_foundation_gala_dinner_aswwinterweekend_gstaad
foto_011Gorgeous couple: Dr. Pablo Schneider with Noelle Frautschi

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foto_042Beautiful ambiance for the ASW Foundation Gala Dinner.

foto_028With Mathilde Goehler at the cocktail.

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foto_054Princess Lilly zu Sayn-Wittgenstein-Berleburg

foto_072Ljuba Manz drawing a prize.

foto_019Sarah and Daniel Klein

foto_118Having fun at the after party with Lisa Lotz and Iman Grailsamer.

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What a fun weekend! Bravo ASMALLWORLD!

LoL, Sandra

Photos: © David Biedert