Lancôme Celebrates 80 Years in Paris

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During Paris Haute Couture fashion week, a superlative event took place at the Casino de Paris – the ‘WÔWparty, nicknamed after Lancôme’s signature letter – to celebrate the 80th anniversary of the brand, founded by entrepreneur Armand Petitjean in 1935.

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Celebrating the House’s continually unique take on French beauty, guests enjoyed a surrealistic photocall where they were invited to strike a pose amongst giant cut outs of the brands iconic products and symbols, to the poetic fresh rose arch that served as an entrance to the theatre and a playful exhibition of carefully conserved objects from its patrimony: everything stated loud and clearly that “La vie est belle en Lancôme”, life is beautiful with Lancôme.

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All ambassadresses on stage - Stéphane Feugère for Lancôme

Celebrating 80 years of Lancôme is also celebrating femininity the Lancôme way. This could not have been achieved without the women who today embody the brand: Julia Roberts, Penélope Cruz, Kate Winslet, Lupita Nyong’o, Lily Collins, Alma Jodorowsky and Daria Werbowy were all on stage together for the first time ever, to wish a happy anniversary to Lancôme. Isabella Rossellini, who graced the brand with her charm and beauty for so many years, was the master of ceremony.

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Among the highlights of the party, which gathered more the 1200 guests from the beauty, fashion, film and art world, was ultimate showgirl Kylie Minogue’s private concert of some of her most danced to songs, followed by French DJ Kiddy Smile who played late into the night.

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Elettra Wiedemann_Sandra BauknechtElettra Wiedemann, daughter of Isabella Rosselini,…

SandraBauknecht_JohnLegend…Singer John Legend («All of me») and…

Lisa_Eldridge and Sandra_BauknechtLisa Eldridge, recently appointed Creative Director of Lancôme Make up, were also in attendance.

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Lancome_Swiss_TeamLancôme Power: Natacha Klein, Vincent Mottier, Margherita Masiello and Claire Jamet

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IMG_8106With Margherita Masiello, PR Manager Switzerland Lancôme

The party is only one of the highlights of a celebration that started last January with the release of ‘Editions du Regard’ a book celebrating the brand’s heritage. This was followed by the launch of the first web only limited edition Lancôme products – three shades of the legendary L’Absolu Rouge, and a participative digital platform designed as a tribute to Lancôme’s customers “You are Lancôme”. Five participants who entered this creative ‘selfie’ contest won a ticket to the WÔW party.

The celebration will reach its climax in December with the launch of two extremely limited editions: the re-edition of Les Jumelés, a jewel lipstick case form Lancôme’s patrimony, and a very special version of the new La Vie est Belle l’Extrait created with France’s oldest high jeweller, Mellerio dit Mellers. Stay tuned!

LoL, Sandra

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Photos: © Stéphane Fougère for Lancôme, © Sandra Bauknecht

At the amfAR Gala 2013

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THE EVENT

Last Thursday, I was invited to attend the prestigious annual amfAR gala at the Hôtel du Cap-Eden Roc, which was probably THE most high profile event I have ever been to. From sitting at Paris Hilton‘s table, having dinner with A-listers such as Leonardo DiCaprio, Nicole Kidman and Sharon Stone, enjoying musical performances of the likes of Duran Duran or Shirley Bassey to witnessing Anna Dello Russo‘s best dance moves during the unbelievable ULTIMATE GOLD COLLECTION FASHION SHOW curated by Carine Roitfeld. Everything was superlative. For a ticket price of around €8000.00 it should be, shouldn’t it?!

Below, I put together my very own photo diary of the event with of course some exclusive footage. The invite said that nobody was allowed to take pictures, that if you were seen, the camera would be confiscated immediately. But I managed to get some great shots! Enjoy!

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MY OUTFIT

As gold was a dominant detail of the event, I went for a look in this radiant colour.
Python leather dress (every scale is handsewn on this piece) and matching heels by Tom Ford, Twenties stay-up in black by Wolford, Catwalk patent leather bag with crocodile print by Saint Laurent and earrings by Chanel.

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THE CELEBRITIES

VIPS in attendance included: Sharon Stone, Jessica Chastain, Carine Roitfeld, Bonnie Wright, Aishwarya Rai, Paz Vega, Rosario Dawson, Goldie Hawn, Janet Jackson, Milla Jovovich, Heidi Klum, Kylie Minogue, Nicole Kidman, Audrey Tautou, Kristen Scott Thomas, Christopher Waltz, Leonardo di Caprio, Dita von Teese, Paris Hilton, Adrien Brody, Zachary Quinto, Thom Browne, Daniele and Roberto Cavalli.

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THE COCKTAIL RECEPTION

If you have ever been to the beautiful gardens of the Hôtel du Cap-Eden-Roc, you know how gorgeous the atmosphere is. It was amazing to enjoy a glass of bubbly while watching all the celebs arrive.

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Milla Jovovich

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Golden Girls: Anne Meyer-Minnemann (German Gala magazine) with me

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THE DINNER

Roberto Cavalli was the official decor sponsor of the 2oth amfAR Gala 2013 with iconic pieces of his Home Collection. Dinner was a feast for the eyes, but unfortunately not a culinary delight. The food was unpalatable.

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THE AUCTION

During the gala dinner, celebrities such as Heidi Klum, Nicole Kidman, Goldie Hawn and Janet Jackson went on stage and gave a little speech. The auction conducted by Simon de Pury included one-of-a-kind items, such as a trip to space with Leonardo DiCaprio that went for 1.2 million euros, a week at Donna Karan’s resort home in Parrot Cay, and a family portrait sitting with Annie Leibovitz. But these were just a few of the items sold at amfAR’s most successful benefit event to date. Cinema Against AIDS XX exceeded all expectations, raising nearly $25 million in a single night, helping amfAR in its continued fight against HIV/AIDS.

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Janet Jackson

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I was seated at a very fun table with Paris Hilton and her boyfriend River Viiperi

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…model Toni Garrn joined in the fun…

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…as well as American jewelry designer Dawid Yurman who was also at the table.

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Danish actor Mads Mikkelsen (The antagonist in Casino Royale) with me

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Paris Hilton

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Gorgeous Jessica Chastain (The face of Yves Saint Laurent’s Manifesto).

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THE MUSICAL PERFORMANCES

After placing their bids during one of amfAR’s legendary auctions, the charitable crowd was moved by musical performances that ranged from Dame Shirley Bassey singing “Goldfinger” to Ellie Goulding and a rare live performance by Duran Duran. As John Taylor and Simon Le Bon, surrounded by swaying models, rocked on the stage, I leapt from my dinner table and began dancing.

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Simon Le Bon rocking with Alessandra Ambrosio

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Anna Dello Russo was also moving to the beats

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Would love to know what Giovanna Battaglia just heard?!

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THE ULTIMATE GOLD COLLECTION FASHION SHOW

Personally speaking, the highlight of the event was the fashion show curated by Carine Roitfeld. Forty top models participated in a spectacular runway presentation of one-of-a-kind gold looks with gold jewelry from emerging and established designers. See my favourites below:

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Karolina Kurkova in Roberto Cavalli

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Joan Smalls in Givenchy

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Toni Garrn in Vionnet

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Julia Restoin-Roitfeld in Valentino

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Ashleigh Good in Chanel

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Angela Lindvall in Burberry Prorsum

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Anna Dello Russo danced down the runway in Pucci and Bvlgari

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…and Pucci’s Creative Director Peter Dundas cheered along with Vladimir Restoin-Roitfeld.

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After the runway show, Sharon Stone auctioned off this amazing gold collection in a very witty and entertaining way, exhorting the crowd to bid higher and higher. “The bid is a million dollars—I mean euros,” she said. “Won’t someone give more?” Yes, this night somebody did. All the outfits went for 1.2 million euros. You can see the lucky couple below.

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THE AFTER PARTY

Moncler was sponsoring the after party that seemed a little boring compared to the gala dinner. Most of the celebrities left and that might have been also due to the terrible weather conditions that had occurred all of a sudden. The wind was beating like crazy as you can see.

I was having so much fun that it felt like I already flew to space with Leonardo. Stay tuned for more upcoming post from Cannes with Chopard!

LoL, Sandra

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Photos: Courtesy of LoveGold, © Getty Images and © Sandra Bauknecht