Jimmy Choo has unveiled a capsule collection in collaboration with Pretty Guardian Sailor Moon in celebration of the Japanese anime series 30th anniversary. The first Sailor Moon episode aired in 1991, followed by the adaptation Sailor Moon Crystal in 2014. Created by Naoko Takeuchi, the show has become a pop cultural phenomenon, stanned for its feminine magic, humor, and fashionable characters.
Sandra Choi, creative director of Jimmy Choo, has worked with Naoko Takeuchi, creator of Pretty Guardian Sailor Moon, on the collection that champions «bold individuality, zeitgeist-defining imagery and female empowerment». The Jimmy Choo x Pretty Guardian Sailor Moon collection aims to translate the anime series femininity and female power with a capsule range of footwear and accessories themed around the ‘Sailor Guardians’ characters, including Sailor Mercury, Sailor Mars, Sailor Jupiter, Sailor Venus, their mentor cat Luna and Pretty Guardian Sailor Moon herself.
The capsule collection includes for example knee-high boots, ankle boots, patent pumps, lace-up leather combat boots, and high-heeled platform pumps as homages to the shoes worn by the characters. Moreover, Sailor Moon’s most memorable moments are immortalized as manga drawings on bags and sneakers. Highlight of the collaboration is a pair of limited-edition boots encrusted with roughly 19,000 Swarovski crystals. The fuchsia-colored silhouette is complete with a moon motif at the top in addition to a 10-centimeter-tall heel, maintaining the original look of Jimmy Choo’s classic shoes.
Celebrating the team-up and the 30th anniversary of Sailor Moon, Jimmy Choo is putting one pair of these boots on display exclusively at Tokyo‘s Mori Art Museum in Roppongi.
The Jimmy Choo x Pretty Guardian Sailor Moon collection will be exclusively available in Europe at Selfridges from February 14. The launch will coincide with a dedicated pop-up in the department store’s ground-floor accessories hall, featuring «playful installations with the ultimate photo opportunity for Pretty Guardian Sailor Moon superfans.»
LoL, Sandra
Photos: © Jimmy Choo
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