LuisaViaRoma for UNICEF

Following the great success of the past years, LuisaViaRoma and UNICEF Italia announce the fourth exclusive edition of the charity gala event LuisaViaRoma for UNICEF.

The event will be held at the historic La Certosa di San Giacomo in Capri on Saturday July 31st, with the mission to raise funds to support UNICEF charities and projects around the world.

All funds raised during the event will support UNICEF’s Italia work in providing care and protection to vulnerable children across the globe. Despite the global challenges brought on by the pandemic, UNICEF Italia continues to fight on a daily basis for the rights of children in need — providing safe shelter, nutrition and protection from conflicts, natural disasters and inequality.

Rita Ora at the LuisaViaRoma 2020 edition.

The unforgettable evening will feature live acts by global pop superstar Katy Perry and Grammy-winning singer John Legend.
In addition to the musical performances, the gala will include a cocktail reception and a star-studded exclusive dinner, followed by a live auction of luxury items and experiences conducted by Harry Dalmeny of Sotheby’s.

Always breathtaking: Mathilde Gøhler with her husband Remee Jackman last year.

The auction will include incredible items such as Steve McQueen’s own 1961 Cooper Formula Junior race car; a rare «Astronomia» watch by Jacob & Co.; fine artworks by the likes of Andy Warhol, Alex Israel, and Richard Orlinski; and one-of-a-kind experiences such as a voyage on the «Extreme E» ship. In past editions, LuisaViaRoma helped raise an astonishing total of 8 million Euros to support UNICEF Italia. This year, a part of LuisaViaRoma’s contribution will facilitate the restoration of La Certosa in Capri, with the aim to maintain and protect the local institution.

Special scarf edition for the 2020 event by LuisaViaRoma x 100% Capri

LUISAVIAROMA’s CEO, Andrea Panconesi, UNICEF’s Italia Executive Director Paolo Rozera, and UNICEF Fundraising Chairman Tommaso Chiabra will be hosting the charitable event alongside Event Chairs: Vanessa Hudgens, Heidi Klum, Natasha Poly, Jon Kortajarena, Cindy Bruna, Jasmine Sanders, Mariacarla Boscono, Maria Bakalova, Frida Aasen and Karolina Kurkova.

Coming back to Capri for the event: beautiful Natasha Poly

«Throughout the years, our partnership with UNICEF has centered around the mutual objective of providing help to children in need. The global challenges of the past year have strengthened our commitment. We, as a company, need to raise awareness of these social issues and contribute to making as much positive impact as possible. I am honored to find myself surrounded by a collective effort to support this vital cause.» Andrea Panconesi – CEO of LuisaViaRoma.

With Andrea Panconesi in 2013 at a LuisaViaRoma event in Tuscany.

«We are deeply grateful that this year LUISAVIAROMA has chosen to be at our side again for this important event. One year ago, at the 2020 Gala, we were in the midst of a new global pandemic and our goal was to protect all children as much as possible from the effects of COVID-19. Behind us, we have a year of hard work to deliver on that promise, a year that has seen UNICEF more committed than ever to facing the emergency through the COVAX project, which aims to distribute 2 billion of doses of vaccine in low- and middle-income countries. Thus, I want to thank Andrea Panconesi and all people involved in this event for their invaluable contribution and support in reimagining a better future for children.» – Paolo Rozera – UNICEF Italia Executive Director.

LoL, Sandra

Photos: © LuisaViaRoma / UNICEF

Lancôme Celebrates 80 Years in Paris

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During Paris Haute Couture fashion week, a superlative event took place at the Casino de Paris – the ‘WÔWparty, nicknamed after Lancôme’s signature letter – to celebrate the 80th anniversary of the brand, founded by entrepreneur Armand Petitjean in 1935.

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Celebrating the House’s continually unique take on French beauty, guests enjoyed a surrealistic photocall where they were invited to strike a pose amongst giant cut outs of the brands iconic products and symbols, to the poetic fresh rose arch that served as an entrance to the theatre and a playful exhibition of carefully conserved objects from its patrimony: everything stated loud and clearly that “La vie est belle en Lancôme”, life is beautiful with Lancôme.

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All ambassadresses on stage - Stéphane Feugère for Lancôme

Celebrating 80 years of Lancôme is also celebrating femininity the Lancôme way. This could not have been achieved without the women who today embody the brand: Julia Roberts, Penélope Cruz, Kate Winslet, Lupita Nyong’o, Lily Collins, Alma Jodorowsky and Daria Werbowy were all on stage together for the first time ever, to wish a happy anniversary to Lancôme. Isabella Rossellini, who graced the brand with her charm and beauty for so many years, was the master of ceremony.

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Among the highlights of the party, which gathered more the 1200 guests from the beauty, fashion, film and art world, was ultimate showgirl Kylie Minogue’s private concert of some of her most danced to songs, followed by French DJ Kiddy Smile who played late into the night.

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Elettra Wiedemann_Sandra BauknechtElettra Wiedemann, daughter of Isabella Rosselini,…

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Lisa_Eldridge and Sandra_BauknechtLisa Eldridge, recently appointed Creative Director of Lancôme Make up, were also in attendance.

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Lancome_Swiss_TeamLancôme Power: Natacha Klein, Vincent Mottier, Margherita Masiello and Claire Jamet

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IMG_8106With Margherita Masiello, PR Manager Switzerland Lancôme

The party is only one of the highlights of a celebration that started last January with the release of ‘Editions du Regard’ a book celebrating the brand’s heritage. This was followed by the launch of the first web only limited edition Lancôme products – three shades of the legendary L’Absolu Rouge, and a participative digital platform designed as a tribute to Lancôme’s customers “You are Lancôme”. Five participants who entered this creative ‘selfie’ contest won a ticket to the WÔW party.

The celebration will reach its climax in December with the launch of two extremely limited editions: the re-edition of Les Jumelés, a jewel lipstick case form Lancôme’s patrimony, and a very special version of the new La Vie est Belle l’Extrait created with France’s oldest high jeweller, Mellerio dit Mellers. Stay tuned!

LoL, Sandra

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Photos: © Stéphane Fougère for Lancôme, © Sandra Bauknecht

This Mother’s Day, I Chime for You…

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This Mother’s Day, I chime for you… for all the moms who inspire us. Send your mom this video featuring Beyoncé, Cameron Diaz, John Legend, Ziggy Marley, Olivia Wilde, Blake Lively and Hafsat Abiola and thank her for her unconditional love. We only have one mom, one mommy, one mother in this world, one life.

CHIME FOR CHANGE, founded by Gucci, is a community of people working to promote education, health and justice for girls and women everywhere. The new global campaign focuses on girls’ and women’s empowerment. It serves to convene, unite and strengthen voices speaking out for the weaker sex around the world, and to raise funds for non-profit organizations pursuing change. To learn more about this important initiative and to join it, please click here.

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Frida Giannini, Gucci’s Creative Director, wearing the Chime for Change T-shirt.

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Many celebrities are supporting this gorgeous initiative, such as Salma Hayek-Pinault and Beyoncé Knowles.

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On June 1st, CHIME FOR CHANGE will present a global concert to put girls’ and women’s issues on the world’s stage. The televised event at London’s Twickenham Stadium with Co-founder and Artistic Director, Beyoncé as headliner will also feature performances by Jennifer Lopez, Ellie Goulding, Florence + the Machine, HAIM, Iggy Azalea, John Legend, Laura Pausini, Rita Ora, Timbaland and more to be announced. Tickets on sale at www.chimeforchange.org.

LoL, Sandra

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Photos: Courtesy of Chime for Change