Lancôme Celebrates 80 Years in Paris

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During Paris Haute Couture fashion week, a superlative event took place at the Casino de Paris – the ‘WÔWparty, nicknamed after Lancôme’s signature letter – to celebrate the 80th anniversary of the brand, founded by entrepreneur Armand Petitjean in 1935.

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Celebrating the House’s continually unique take on French beauty, guests enjoyed a surrealistic photocall where they were invited to strike a pose amongst giant cut outs of the brands iconic products and symbols, to the poetic fresh rose arch that served as an entrance to the theatre and a playful exhibition of carefully conserved objects from its patrimony: everything stated loud and clearly that “La vie est belle en Lancôme”, life is beautiful with Lancôme.

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All ambassadresses on stage - Stéphane Feugère for Lancôme

Celebrating 80 years of Lancôme is also celebrating femininity the Lancôme way. This could not have been achieved without the women who today embody the brand: Julia Roberts, Penélope Cruz, Kate Winslet, Lupita Nyong’o, Lily Collins, Alma Jodorowsky and Daria Werbowy were all on stage together for the first time ever, to wish a happy anniversary to Lancôme. Isabella Rossellini, who graced the brand with her charm and beauty for so many years, was the master of ceremony.

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Among the highlights of the party, which gathered more the 1200 guests from the beauty, fashion, film and art world, was ultimate showgirl Kylie Minogue’s private concert of some of her most danced to songs, followed by French DJ Kiddy Smile who played late into the night.

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Elettra Wiedemann_Sandra BauknechtElettra Wiedemann, daughter of Isabella Rosselini,…

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Lisa_Eldridge and Sandra_BauknechtLisa Eldridge, recently appointed Creative Director of Lancôme Make up, were also in attendance.

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Lancome_Swiss_TeamLancôme Power: Natacha Klein, Vincent Mottier, Margherita Masiello and Claire Jamet

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IMG_8106With Margherita Masiello, PR Manager Switzerland Lancôme

The party is only one of the highlights of a celebration that started last January with the release of ‘Editions du Regard’ a book celebrating the brand’s heritage. This was followed by the launch of the first web only limited edition Lancôme products – three shades of the legendary L’Absolu Rouge, and a participative digital platform designed as a tribute to Lancôme’s customers “You are Lancôme”. Five participants who entered this creative ‘selfie’ contest won a ticket to the WÔW party.

The celebration will reach its climax in December with the launch of two extremely limited editions: the re-edition of Les Jumelés, a jewel lipstick case form Lancôme’s patrimony, and a very special version of the new La Vie est Belle l’Extrait created with France’s oldest high jeweller, Mellerio dit Mellers. Stay tuned!

LoL, Sandra

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Photos: © Stéphane Fougère for Lancôme, © Sandra Bauknecht

This Mother’s Day, I Chime for You…

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This Mother’s Day, I chime for you… for all the moms who inspire us. Send your mom this video featuring Beyoncé, Cameron Diaz, John Legend, Ziggy Marley, Olivia Wilde, Blake Lively and Hafsat Abiola and thank her for her unconditional love. We only have one mom, one mommy, one mother in this world, one life.

CHIME FOR CHANGE, founded by Gucci, is a community of people working to promote education, health and justice for girls and women everywhere. The new global campaign focuses on girls’ and women’s empowerment. It serves to convene, unite and strengthen voices speaking out for the weaker sex around the world, and to raise funds for non-profit organizations pursuing change. To learn more about this important initiative and to join it, please click here.

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Frida Giannini, Gucci’s Creative Director, wearing the Chime for Change T-shirt.

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Many celebrities are supporting this gorgeous initiative, such as Salma Hayek-Pinault and Beyoncé Knowles.

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On June 1st, CHIME FOR CHANGE will present a global concert to put girls’ and women’s issues on the world’s stage. The televised event at London’s Twickenham Stadium with Co-founder and Artistic Director, Beyoncé as headliner will also feature performances by Jennifer Lopez, Ellie Goulding, Florence + the Machine, HAIM, Iggy Azalea, John Legend, Laura Pausini, Rita Ora, Timbaland and more to be announced. Tickets on sale at www.chimeforchange.org.

LoL, Sandra

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Photos: Courtesy of Chime for Change