Louis Vuitton – Woody Wagon Colognes Gift Set

Since 2019, Louis Vuitton has cultivated a creative synergy with Alex Israel, an emblematic figure of the contemporary art scene. The Californian artist brings his singular vision of Los Angeles to the Parfums de Cologne collection, where his vibrant palette and the spirit of the West Coast inform every fragrance.

This year, Louis Vuitton and Alex Israel once again join forces to unveil the exceptional Woody Wagon Colognes gift set containing the collection’s six Colognes. An icon of Californian culture, recognizable for its wooden paneling, the Woody Wagon has long occupied a singular place in the mythology of the American West. Reinterpreted with the Maison’s savoir-faire and exacting standards, it becomes a singular creation at the crossroads of design, art and perfume.

«I’m thrilled to continue exploring my favorite landscape, Los Angeles, on this road trip with Jacques Cavallier Belletrud and Louis Vuitton. The Woody Wagon has long embodied a certain Californian freedom: surfboard on the roof, family in the back, and the Pacific just over the next hill. In this case, the family is our six Cologne perfumesAlex Israel

The Woody Wagon unfolds as an immersive experience. It functions as a miniature landscape of California – a sculptural object through which the collection’s world comes into focus. An ode to Californian freedom, where luxury, design and fragrance converge in an unforgettable sensory escape. Together, they form a colorful portrait of California, filtered through Alex Israel’s distinctive lens.

Produced in a limited edition of 66 pieces, a nod to the legendary Route 66, this creation was brought to life by 60 artisans and more than 7,000 hours of craftsmanship. Every detail of this miniature masterpiece reveals meticulous workmanship: from its roof to its wooden doors, subtly engraved with the Monogram motif, and wheels decorated with Monogram flowers, each of the 219 elements was conceived and assembled with extraordinary care.
Exceptional materials, including the Maison’s signature semi aged leather in natural beige and mahogany woods recognizable for their rich brown tones and distinctive grain further elevate this creation, a seamless fusion of vintage Californian design and Louis Vuitton’s contemporary codes.

Woody Wagon Colognes, € 9000
Available by pre-order in a limited edition of 66 pieces, starting July 2nd, 2026 (delivery in late September).

LoL, Sandra

Photos: Courtesy of Louis Vuitton
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LuisaViaRoma for UNICEF

Following the great success of the past years, LuisaViaRoma and UNICEF Italia announce the fourth exclusive edition of the charity gala event LuisaViaRoma for UNICEF.

The event will be held at the historic La Certosa di San Giacomo in Capri on Saturday July 31st, with the mission to raise funds to support UNICEF charities and projects around the world.

All funds raised during the event will support UNICEF’s Italia work in providing care and protection to vulnerable children across the globe. Despite the global challenges brought on by the pandemic, UNICEF Italia continues to fight on a daily basis for the rights of children in need — providing safe shelter, nutrition and protection from conflicts, natural disasters and inequality.

Rita Ora at the LuisaViaRoma 2020 edition.

The unforgettable evening will feature live acts by global pop superstar Katy Perry and Grammy-winning singer John Legend.
In addition to the musical performances, the gala will include a cocktail reception and a star-studded exclusive dinner, followed by a live auction of luxury items and experiences conducted by Harry Dalmeny of Sotheby’s.

Always breathtaking: Mathilde Gøhler with her husband Remee Jackman last year.

The auction will include incredible items such as Steve McQueen’s own 1961 Cooper Formula Junior race car; a rare «Astronomia» watch by Jacob & Co.; fine artworks by the likes of Andy Warhol, Alex Israel, and Richard Orlinski; and one-of-a-kind experiences such as a voyage on the «Extreme E» ship. In past editions, LuisaViaRoma helped raise an astonishing total of 8 million Euros to support UNICEF Italia. This year, a part of LuisaViaRoma’s contribution will facilitate the restoration of La Certosa in Capri, with the aim to maintain and protect the local institution.

Special scarf edition for the 2020 event by LuisaViaRoma x 100% Capri

LUISAVIAROMA’s CEO, Andrea Panconesi, UNICEF’s Italia Executive Director Paolo Rozera, and UNICEF Fundraising Chairman Tommaso Chiabra will be hosting the charitable event alongside Event Chairs: Vanessa Hudgens, Heidi Klum, Natasha Poly, Jon Kortajarena, Cindy Bruna, Jasmine Sanders, Mariacarla Boscono, Maria Bakalova, Frida Aasen and Karolina Kurkova.

Coming back to Capri for the event: beautiful Natasha Poly

«Throughout the years, our partnership with UNICEF has centered around the mutual objective of providing help to children in need. The global challenges of the past year have strengthened our commitment. We, as a company, need to raise awareness of these social issues and contribute to making as much positive impact as possible. I am honored to find myself surrounded by a collective effort to support this vital cause.» Andrea Panconesi – CEO of LuisaViaRoma.

With Andrea Panconesi in 2013 at a LuisaViaRoma event in Tuscany.

«We are deeply grateful that this year LUISAVIAROMA has chosen to be at our side again for this important event. One year ago, at the 2020 Gala, we were in the midst of a new global pandemic and our goal was to protect all children as much as possible from the effects of COVID-19. Behind us, we have a year of hard work to deliver on that promise, a year that has seen UNICEF more committed than ever to facing the emergency through the COVAX project, which aims to distribute 2 billion of doses of vaccine in low- and middle-income countries. Thus, I want to thank Andrea Panconesi and all people involved in this event for their invaluable contribution and support in reimagining a better future for children.» – Paolo Rozera – UNICEF Italia Executive Director.

LoL, Sandra

Photos: © LuisaViaRoma / UNICEF

Louis Vuitton x Alex Israel

For F/W 2019, Louis Vuitton has collaborated with Alex Israel on a textile collection featuring the Los Angeles-based artist’s trademark vibrant pop aesthetic.

Alex Israel in front of his famous Wave paintings.

An original and strikingly modern addition to Alex Israel’s searching exploration of art and branding, the cultural and the commercial, the new eight-piece collection features playful and beautiful scarves, shawls, blankets and a bandeau.

Pink silk square

It begins with a collection of scarves which use Israel’s celebrated Wave paintings as the basis of a radical and remarkable update of the simple, elegant medium of the silk square.
The Wave scarves use a cutting-edge, technically innovative quilting technique. One side of each scarf is padded to recreate Israel’s Wave paintings’ puffy texture, while the reverse features the House’s iconic Monogram pattern.


Israel has designed four colour combinations across three sizes (classic, giant and jumbo- which doubles as a blanket), a new approach to sizing that creates original and modern ways to wear and use the classic square.

Sky Backdrop Monogram shawl in blue

The collection’s Sky Backdrop Monogram shawls are made in a delightfully airy silk and cashmere blend onto which Sky Backdrop paintings, another of Israel’s most recognizable series, are transferred in two different colourways using Louis Vuitton’s state-of-the-art digital printing.


The collection’s final piece, the double-sided, brightly coloured Desperado bandeau, features a ludic desert scene with cacti and cars inspired by the artist’s 2015 bronze sculpture, Desperado, and a Sky Backdrop overprinted with the House’s Monogram.


This new collaboration between Louis Vuitton and Alex Israel – following on from the artist’s recent Arty capucines bag and packaging for Les Colognes Perfumes – is an inventive and playful new chapter in the House’s long history of working with celebrated artists on its textiles range.

Love it so much: Louis Vuitton x Alexis Israel Arty capucine bag

After creative legends including Sol LeWitt, James Rosenquist, Andrée Putman, Takashi Murakami, Richard Prince, Stephen Sprouse and Yayoi Kusama, Israel becomes the latest artist to bring his talents to these «blank canvases».

The Louis Vuitton-Alex Israel textile collection is available in a selected network from now.

LoL, Sandra

Photos: © LVMH, © Louis Vuitton, © Gagosian
Photographer: Dan Martensen for Louis Vuitton
Fashion: Karla Welch for Louis Vuitton