Celebrating 50.000 Facebook Likes at Home


This week was my “German” week. On Tuesday, I went to Hamburg to finalize an amazing project for Sandra’s Closet’s upcoming third birthday and then I drove to Frankfurt, which is my place of origin. I was born and raised in the picturesque Taunus, a part of the Central German Uplands, located at the gates of Frankfurt. I love the Hessian mentality and have to admit that I haven’t spent a lot of time here recently but whenever I am back, I feel at home.


I am staying at the beautiful Schlosshotel Kronberg, a five-star luxury castle hotel, that is owned by the Landgrave and Princes von Hessen. It offers you living history to touch and feel. Exclusive furnishings and an impressive collection of antiques and paintings from the private estate of the mother of the last Kaiser convey the authentic ambience of a castle from imperial times and makes me feel like a little princess.

Sandra Bauknecht_St.Angela Schule

Yesterday, I took a trip down memory lane and showed my daughter the school I went to: St. Angela Schule in Königstein, a private all-girls school, attached to an Ursuline convent. Personally speaking, I loved this mono education and truly enjoyed my time there. Until today, I am close to my five best friends from school. When I saw the pillar we decorated for our graduation, I was so touched that the tears kept rolling down my cheeks.


This morning, another event has touched me deeply: Sandra’s Closet reached over 50.000 likes on Facebook overnight, which means 10.000 likes in 2 months. This is so amazing and I would like to take the opportunity to thank you all for following my blog that has taken me on such a beautiful adventure. I feel very blessed!
If you haven’t liked Sandra’s Closet on Facebook yet, please do so here.

Below you can enjoy some more photos of my outfit and the castle hotel:

Sandra Bauknecht in Königstein

My look: Fur vest and biker boots by Miu Miu, red wool dress and gold horsebit necklaceicon by Gucci, wool cashmere gauze Rottweiler scarf by Givenchy and Diorette earrings by Dior Haute Joaillerie and tote bag by Chanel.

LoL, Sandra


Givenchy Rottweiler Scarf




Schlosshotel5Photos: © Sandra Bauknecht via Instagram

Sandra’s Closet Hit 40.000 Facebook Likes

40000Facebook Likes

OMG!!! Today, Sandra’s Closet hit 40.000 facebook likes which makes me so happy. In March 2012, Sandra’s Closet had 10.000 likes, so 30.000 fans in 5 months is pretty awesome.

Thank you for reading and following my blog that has taken me on such an exciting adventure!

If you are not a facebook fan yet, you can become one by clicking here.
Let’s hit the 50.000 soon…

LoL, Sandra

Sandra’s Closet Hit 10.000 Facebook Likes


Today, Sandra’s Closet hit 10.000 facebook likes which makes me very proud. If you are not a facebook fan yet, you can become one by clicking here.

Thank you for reading and following my blog that has taken me on a beautiful adventure and that makes me happy every day!

LoL, Sandra

Anna & Z Zegna

Anna and ZZegna

For me as a blogger, it is so interesting to observe the recent forays of many fashion houses into social media, such as this new extraordinary project: On January 16th 2012 at 3pm (CET), Zegna Facebook fans can experience the Z Zegna F/W 2012 men fashion show live through the eyes of fashion icon Anna Dello Russo.

The moodboard on Zegna’s facebook wall

Her arrival, her moments backstage with Z Zegna’s new Creative Director Paul Surridge, and her savvy commentary before, during and after the Z Zegna show will be live streamed by two assistants who will be armed with a special application developed for iPhone. Anna Dello Russo, who will be dressed in a Z Zegna suit specially designed for her, will have a dedicated tab on the Facebook page and fans can see the runway show live streamed “Beyond the Catwalk” experience through the eyes of fashion icon Anna Dello Russo. An exclusive video of the fittings will follow right after fashion week.

This is your chance to experience in real-time the excitement of the fashion show through the eyes of one of the most famous international stylist and fashion blogger, Anna dello Russo once described as ‘a fashion maniac’ by Helmut Newton.

LoL, Sandra

Photos: Via models.com and Zegna

Eye Want You


Over the past six months, the Gucci’s Facebook fanbase has more than doubled (almost 3 million by today) making the Italian fashion house the most “liked” luxury brand on Facebook.

Gucci has realized the importance of social media and has come up with some new and interesting ideas to spread the word and to advertise without a huge budget.

“Eye Want You” is the newest coup, a viral video Facebook application that allows users to share their moods with friends through customized video messages from Gucci models wearing the new eyewear from the Gucci eyeweb collection. Based on their own mood, visitors select a message to personalize with sunglasses of their choice and with their own “Eye Want You” message to the recipient. Once created, the video can be shared on Facebook friend’s walls or sent through as a private message.
What a smart move to advertise the eyewear!

LoL, Sandra