Anna and ZZegna

For me as a blogger, it is so interesting to observe the recent forays of many fashion houses into social media, such as this new extraordinary project: On January 16th 2012 at 3pm (CET), Zegna Facebook fans can experience the Z Zegna F/W 2012 men fashion show live through the eyes of fashion icon Anna Dello Russo.

The moodboard on Zegna’s facebook wall

Her arrival, her moments backstage with Z Zegna’s new Creative Director Paul Surridge, and her savvy commentary before, during and after the Z Zegna show will be live streamed by two assistants who will be armed with a special application developed for iPhone. Anna Dello Russo, who will be dressed in a Z Zegna suit specially designed for her, will have a dedicated tab on the Facebook page and fans can see the runway show live streamed “Beyond the Catwalk” experience through the eyes of fashion icon Anna Dello Russo. An exclusive video of the fittings will follow right after fashion week.

This is your chance to experience in real-time the excitement of the fashion show through the eyes of one of the most famous international stylist and fashion blogger, Anna dello Russo once described as ‘a fashion maniac’ by Helmut Newton.

LoL, Sandra

Photos: Via and Zegna