The First Karl Lagerfeld Store in Switzerland

The First Karl Lagerfeld Store in Switzerland revealed by Sandra Bauknecht

Last week, the first Karl Lagerfeld shop in Switzerland opened its doors at Jelmoli in Zurich with a fun party and I had the honor to unveil it. On the ground floor, you can find all accessories, bags and other fun gadgets. On the second floor of the famous department store, you can shop the prêt-à-porter collection.

KL Store Jelmoli 3

Party Time at Jelmoli for Karl Lagerfeld Opening

KL Opening Jelmoli ZH

KL Team

The lovely Karl Lagerfeld team had flown in for the event.

KL Opening Gloves

Sandra Bauknecht and Raquel Marquard 2

Raquel Marquard and my humble self had fun trying some hats by Karl Lagerfeld.

Perrier Jouet Kl opening

Clifford Lilley-Sandra Bauknecht

Stylist Clifford Lilley with me

Sandra Bauknecht-Monique Hollinger-Sonja Hog

Monique Hollinger framed by Sonja Hog to the right and me to the left

Dusa Bibus-Sandra Bauknecht-Yvonne Bieri-KL Opening Jelmoli

Dusa Bibus to the left and Yvonne Bieri (Womenswear Buyer at Jelmoli) to the right.

Jelmoli KL opening food

Sandra Bauknecht Unveiling Ceremony Karl Lagerfeld Stoe at Jelmoli

The unveiling ceremony was fun. I gave a short speech and told a little anecdote about the first contact I had with Karl Lagerfeld many years ago as an assistant at Marie Claire magazine. As I am huge fan of him, I felt very honored to cut the ribbon of his first store in Switzerland.

Cutting the ribbon at KL Store Opening

Opening KL at Jelmoli, Sandra Bauknecht

KL Tokidoki

Karl Lagerfeld on display for your home as part of a capsule range produced in collaboration with Manga-inspired brand tokidoki. He says: “I am very flattered that I became a ‘tokidoki’! I always loved them and I am very happy to be one of them”.

Kissing Karl at Jelmoli KL opening

DJ Jelmoli Party KL

Karl Lagerfeld Store Sandra Bauknecht - Jelmoli

It was a great night surrounded by amazing people! Stay tuned for the outfit post coming up soon! Happy Weekend!

LoL, Sandra

KL Logo jelmoli

Photos: © David Biedert, © Karl Lagerfeld and © Sandra Bauknecht

L’Officiel Switzerland Launch Party

Launch Party L'Officiel

Last Thursday, the launch party for L’Officiel Switzerland took place in Zurich at Kaufleuten. With a stunning atmosphere, reminiscent of 1920s Paris, where it all began over 90 years ago, the fashionable crowd partied until late. Enjoy some impressions of the night and for my outfit post please click here.


Chopard L'Officiel

Sarina Arnold - Ronja Furrer -Fiona Hefti L'Officiel Party

Swiss beauties: Sarina Arnold, Ronja Furrer and Fiona Hefti.

L'Officiel Launch 2

Marco Grob- Sandra Bauknecht - Patricia Schmid

Trio infernal: Photographer Marco Grob, cover girl Patricia Schmid, and my humble self. We shot the first cover and fashion editorial for L’Officiel in Paris together.

L'Officiel Launch 3

Les Jalou - Les Editions Jalou -L'Officiel Party

L’Officiel is still family owned and I was thrilled to have Marie-José Susskind-Jalou and Benjamin Eymère with us at the launch party in Zurich. Mother and son, President and CEO of this legendary family business that started in 1921 and brings together the very best of French heritage in style, fashion and joie de vivre. To the right: Deputy CEO at L’Officiel Magazine Nicolas Reynaud.

Sandra Bauknecht - Marie-José Sueskkind-Jalou -Albert Kriemler - L'Officiel Party

Marie-José Susskind-Jalou framed by Albert Kriemler, Creative Director Akris and me.

L'Officiel Launch Party 5

Monika and Georges Kern

CEO IWC Georges Kern with his lovely wife Monika.

L'Officiel Luanch Party 4

Party L'Officiel Speech - Sandra Bauknecht - Marie-Jose Suesskind-Jalou

Getting excited for my speech!

L'Officiel Party 6

Alina and Patrick Poprawski

Looking gorgeous in Dolce & Gabbana Alina Kaltsidou-Poprawski with her husband Patrick.

Julia and Matthieu at L'Officiel Party

They came especially for the party from Geneva: Julia Pleynes and Mathieu Arsac.

Clifford Lilley-Fabian Pfenninger

Clifford Lilley and Swiss male model Fabian Pfenninger.

L'Officiel Party 8


The lovely Piaget ladies with whom I had just been in Los Angeles one week before: Mousse Jacquier, Nunzia Marsella and Nicole Suess.

L'Officiel Party 9

L'Officiel Party 200

Beauty power reunited. The teams from Kanebo SensaiDior, L’Oréal Luxe and Marionnaud know how to party.

l'Officiel Party Performance

Special performance by Nicola Hunt from London.

L'Officiel Perrier Jouet

Roger Taylor Duran Duran L'Officiel

Dancing all night to the tunes of DJ Roger Taylor (Duran Duran) who had flown in from London.

L'Officiel Sweets

Sandra Bauknecht and Roger Taylor

The party was amazing and I am very happy with the first edition of L’Officiel Switzerland that is out now. A huge thank you to my dedicated team that made it all happen! You guys rock!

LoL, Sandra

Team L'Officiel Schweiz

Photos: © David Biedert and © Sandra Bauknecht