L’Officiel Switzerland Launch Party

Launch Party L'Officiel

Last Thursday, the launch party for L’Officiel Switzerland took place in Zurich at Kaufleuten. With a stunning atmosphere, reminiscent of 1920s Paris, where it all began over 90 years ago, the fashionable crowd partied until late. Enjoy some impressions of the night and for my outfit post please click here.


Chopard L'Officiel

Sarina Arnold - Ronja Furrer -Fiona Hefti L'Officiel Party

Swiss beauties: Sarina Arnold, Ronja Furrer and Fiona Hefti.

L'Officiel Launch 2

Marco Grob- Sandra Bauknecht - Patricia Schmid

Trio infernal: Photographer Marco Grob, cover girl Patricia Schmid, and my humble self. We shot the first cover and fashion editorial for L’Officiel in Paris together.

L'Officiel Launch 3

Les Jalou - Les Editions Jalou -L'Officiel Party

L’Officiel is still family owned and I was thrilled to have Marie-José Susskind-Jalou and Benjamin Eymère with us at the launch party in Zurich. Mother and son, President and CEO of this legendary family business that started in 1921 and brings together the very best of French heritage in style, fashion and joie de vivre. To the right: Deputy CEO at L’Officiel Magazine Nicolas Reynaud.

Sandra Bauknecht - Marie-José Sueskkind-Jalou -Albert Kriemler - L'Officiel Party

Marie-José Susskind-Jalou framed by Albert Kriemler, Creative Director Akris and me.

L'Officiel Launch Party 5

Monika and Georges Kern

CEO IWC Georges Kern with his lovely wife Monika.

L'Officiel Luanch Party 4

Party L'Officiel Speech - Sandra Bauknecht - Marie-Jose Suesskind-Jalou

Getting excited for my speech!

L'Officiel Party 6

Alina and Patrick Poprawski

Looking gorgeous in Dolce & Gabbana Alina Kaltsidou-Poprawski with her husband Patrick.

Julia and Matthieu at L'Officiel Party

They came especially for the party from Geneva: Julia Pleynes and Mathieu Arsac.

Clifford Lilley-Fabian Pfenninger

Clifford Lilley and Swiss male model Fabian Pfenninger.

L'Officiel Party 8


The lovely Piaget ladies with whom I had just been in Los Angeles one week before: Mousse Jacquier, Nunzia Marsella and Nicole Suess.

L'Officiel Party 9

L'Officiel Party 200

Beauty power reunited. The teams from Kanebo SensaiDior, L’Oréal Luxe and Marionnaud know how to party.

l'Officiel Party Performance

Special performance by Nicola Hunt from London.

L'Officiel Perrier Jouet

Roger Taylor Duran Duran L'Officiel

Dancing all night to the tunes of DJ Roger Taylor (Duran Duran) who had flown in from London.

L'Officiel Sweets

Sandra Bauknecht and Roger Taylor

The party was amazing and I am very happy with the first edition of L’Officiel Switzerland that is out now. A huge thank you to my dedicated team that made it all happen! You guys rock!

LoL, Sandra

Team L'Officiel Schweiz

Photos: © David Biedert and © Sandra Bauknecht

MCM – The Art of Backpack Event in Zurich

MCM Event Zurich Co-Hosted by Sandra Bauknecht

Last Thursday, I hosted with MCM together an event at their Zurich store to celebrate the brand’s ART OF BACKPACK. Enjoying some fancy cocktails by Campari and listening to the sounds of DJ Jason Storm, guests were able to get their picture taken with a backpack from the Visetos line that features a blue and white diagonal design enhanced with MCM’s logo and gold studs inspired by Zürich’s coat of arms.

Foto Wall MCM Event

Now, the photos are uploaded on MCM‘s Facebook wall. There will only be one lucky winner to receive a backpack and you can choose him or her – vote and like your top look of the season. Scroll through this post to see some more of my favorites at the end of this post!

MCM Store Ambiance 2


Sandra Bauknecht MCM Event fotowall


MCM Store 7.11.Ambiance







Melanie Guenthardt - Sandra Bauknecht - Vivi Gall


MCM Event 3


MCM Debora Pictures

Debora Zeyrek (diamondphoto.ch) took all the contest photos and I have to say I was impressed how well the gentlemen posed in front of her camera!


MCM Event 2

For Swiss male supermodel Fabian Pfenninger posing is daily business as you can see.




The girls were already fighting over the Visetos backpack…




No doubt that the cutest of all was little Cosmo!

It was a great night – a huge thank you to Bettina and the whole MCM team!

LoL, Sandra


Photos: Debora Zeyrek (diamondphoto.ch) and © Sandra Bauknecht